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2K Sports Invites Fans to “Uncover The Cover” of NBA® 2K13

Facebook application to reveal clues about cover for
next installment of top-selling and top-rated basketball simulation*

New York, NY – June 20, 2012 – 2K Sports today announced the launch of the “Uncover The Cover” Facebook application, which will engage the 2K Sports online community and reveal some big clues about the cover of NBA 2K13, the next installment of the top-rated NBA video game simulation franchise twelve years running.

The Facebook application will start with the clues concealed behind puzzle pieces. In order for pieces to be removed and the clues to the cover revealed, fans are encouraged to tweet about NBA 2K13 using the hashtag #UncoverNBA2K. The more tweets that are made containing the hashtag, the more pieces of the puzzle will be removed.

Fans can check the NBA 2K13 Facebook page to see the current state of the image and the effects their tweets are having in real-time. Once the cover is unveiled, fans will be able to download the final poster art file as wallpaper.

The Facebook application represents a significant departure from the traditional 2K Sports cover reveal, and will leverage the company’s sizable social media following. For the first time in the company’s history, fans will play a decisive role in announcing the cover.

Fans can begin tweeting #UncoverNBA2K today and view the app’s progress in real-time on http://2kgam.es/UncoverNBA2K.

Who do you think the NBA 2K13 cover athlete will be?

*UPDATE: Here is the full image, already leaked.

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Member Comments
# 261 ZB9 @ 06/25/12 02:59 PM
i wonder what the Brooklyn Bridge entails
 
# 262 BlatantBlack @ 06/25/12 03:06 PM
I haven't seen the picture at all however people have been talking about a bridge and it being more than one player. could it be london bridge and a few big team usa stars like lebron, durant and cp3?
 
# 263 Angel_G @ 06/25/12 03:14 PM
It can't be Deron Williams b/c nobody knows where he will end up. Although he should go to the Mavericks, I think he is a loyal guy and knows how much the Nets gave up just to have him.
 
# 264 eDotd @ 06/25/12 04:23 PM
It's obviously Juwan Howard.
 
# 265 I Djm @ 06/25/12 04:45 PM
Quote:
Originally Posted by eDotd
It's obviously Juwan Howard.
are you kidding its obviously dexter pittman delivering the smackdown on lance stephenson
 
# 266 brandon623 @ 06/25/12 05:06 PM
Brooklyn bridge in the back means Brooklyn nets obviously. What other player/team is playing for Brooklyn?
 
# 267 daenius @ 06/25/12 05:19 PM
Isn't the yellow thing at the bottom a spider? A tarantula maybe? Durantula?
 
# 268 Yeah...THAT Guy @ 06/25/12 05:20 PM
Seems to me like it's obvious that it's Kevin Durant.

Bald Eagle = US's bird = Washington DC
Tarantula = Durantula
Roses = Washington DC Rose of Tralee
 
# 269 LD2k @ 06/25/12 08:14 PM
One more sleep.
 
# 270 juicey79 @ 06/25/12 08:19 PM
THats not a bridge it's the Kobe system logo ...cover is rose, Kobe, durant, and Blake or wall
 
# 271 LionsFanNJ @ 06/25/12 08:32 PM
So, does the Brooklyn bridge mean that I'm not gonna be screwed on the Barclays center and Nets jerseys being in the game?
 
# 272 infam0us @ 06/25/12 08:38 PM
Quote:
Originally Posted by LionsFanNJ
So, does the Brooklyn bridge mean that I'm not gonna be screwed on the Barclays center and Nets jerseys being in the game?
2k always gets the uniforms and courts in the game. They messed up the Wizards jersey and the yellow on the Warriors court in 2k11 was awful. Good thing for the Nets is the colors are black and white, I'll be shocked if 2k messes that up
 
# 273 SouthBeach @ 06/25/12 10:09 PM
Quote:
Originally Posted by Yeah...THAT Guy
Seems to me like it's obvious that it's Kevin Durant.

Bald Eagle = US's bird = Washington DC
Tarantula = Durantula
Roses = Washington DC Rose of Tralee
That bald eagle has the body of a lion.

Eagle + Lion = Griffin
 
# 274 alecast @ 06/25/12 10:19 PM
2k is saying that the cover will be revealed when fans want to, but that is bull****.
2k is not revealing the cover untill fans tire of talking about it.
That is CRAP!
 
# 275 coolcras7 @ 06/25/12 10:29 PM
Quote:
Originally Posted by alecast
2k is saying that the cover will be revealed when fans want to, but that is bull****.
2k is not revealing the cover untill fans tire of talking about it.
That is CRAP!
You mean 2K wants the fans to talk about the game, what is wrong with them it makes no sense for a company to want people to talk about their product, 2k needs to get a clue.
 
# 276 VDusen04 @ 06/25/12 10:31 PM
Quote:
Originally Posted by coolcras7
You mean 2K wants the fans to talk about the game, what is wrong with them it makes no sense for a company to want people to talk about their product, 2k needs to get a clue.
Out of sheer curiosity, since I don't have a Twitter account and was not able to follow the conditions of this cover release, was the reveal supposed to be based on the number of tweets about 2K? Or was it just a general "Tweet a lot and at some point maybe we'll release the cover"? One way or another, I understand the tactic but I don't particularly enjoy it.
 
# 277 dubcity @ 06/25/12 10:40 PM
If it's not LeBron, everyone is fired.
 
# 278 KyotoCarl @ 06/25/12 11:00 PM
Quote:
Originally Posted by alecast
2k is saying that the cover will be revealed when fans want to, but that is bull****.
2k is not revealing the cover untill fans tire of talking about it.
That is CRAP!
What's your hurry? You're not finna buy the game of they don't release the cover at least four months in avancerad?

Sent from my GT-I9300 using Tapatalk 2
 
# 279 LD2k @ 06/26/12 12:11 AM
I'll just drop this here.

 
# 280 mlp111 @ 06/26/12 12:21 AM
Quote:
Originally Posted by LD2k
I'll just drop this here.

bird (griffins) = Blake Griffin
roses = Derrick Rose
tarantula spider= Durant (slap in EA's face)
brooklyn bridge in background= Michael Jordan (born in Brookyln)

there you go, your 4 cover athletes
 


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