NBA 2K13 News Post

2K Sports Invites Fans to "Uncover The Cover" of NBA 2K13

03:04 PM - June 20, 2012 by Steve_OS

2K Sports Invites Fans to “Uncover The Cover” of NBA® 2K13

Facebook application to reveal clues about cover for
next installment of top-selling and top-rated basketball simulation*

New York, NY – June 20, 2012 – 2K Sports today announced the launch of the “Uncover The Cover” Facebook application, which will engage the 2K Sports online community and reveal some big clues about the cover of NBA 2K13, the next installment of the top-rated NBA video game simulation franchise twelve years running.

The Facebook application will start with the clues concealed behind puzzle pieces. In order for pieces to be removed and the clues to the cover revealed, fans are encouraged to tweet about NBA 2K13 using the hashtag #UncoverNBA2K. The more tweets that are made containing the hashtag, the more pieces of the puzzle will be removed.

Fans can check the NBA 2K13 Facebook page to see the current state of the image and the effects their tweets are having in real-time. Once the cover is unveiled, fans will be able to download the final poster art file as wallpaper.

The Facebook application represents a significant departure from the traditional 2K Sports cover reveal, and will leverage the company’s sizable social media following. For the first time in the company’s history, fans will play a decisive role in announcing the cover.

Fans can begin tweeting #UncoverNBA2K today and view the app’s progress in real-time on http://2kgam.es/UncoverNBA2K.

Who do you think the NBA 2K13 cover athlete will be?

*UPDATE: Here is the full image, already leaked.

Game: NBA 2K13Reader Score: 8.5/10 - Vote Now
Platform: PC / PS3 / Xbox 360Votes for game: 75 - View All

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Member Comments

# 181 chance @ 06/21/12 10:22 PM

Quote:

Originally Posted by ZB9


	interesting all that pic needs is a black snake, a freight train, a heart, and a whistle, and many of the top 10 players will be covered

Is the "whistle" D Wade?

# 182 alphawill @ 06/21/12 11:48 PM

I think it was a stalling tactic to see who wins the finals Lebron ot Durant

# 183 Pared @ 06/22/12 12:29 AM

Quote:

Originally Posted by ACMilan1999


	I'm talking about all the Lebron haters boycotting the game, because of who's on the cover. Maybe controversy wasn't the right word, but I don't really appreciate being insulted, thanks. But with Live/Elite coming back, they can't have people boycotting the game.

I see we also have vastly different interpretations of an insult.

I don't really know what else is there to say of you think people won't buy the game because of Lebron. I guess Knick fans didn't buy 2k11 because Jordan was on the cover? What? This is silly - People will moan and groan about who is on the cover yet they'll still buy the game. If someone won't buy the game because of a cover they weren't buying the game in the first place or have absolutely no rational thought whatsoever.

# 184 AC @ 06/22/12 12:32 AM

Quote:

Originally Posted by Pared


	I see we also have vastly different interpretations of an insult. I don't really know what else is there to say of you think people won't buy the game because of Lebron. I guess Knick fans didn't buy 2k11 because Jordan was on the cover? What? This is silly - People will moan and groan about who is on the cover yet they'll still buy the game. If someone won't buy the game because of a cover they weren't buying the game in the first place or have absolutely no rational thought whatsoever.

I'm actually just pretty sick and irritable right now lol.

There aren't gonna be too many people that don't buy it cause of Lebron, but what with tonight, there are gonna be some bitter people out there, and I'm saying that if it would put 2k at risk of losing more than a handful of fans, they wouldn't do it next year.

# 185 Angel_G @ 06/22/12 12:41 AM

They should put Carmelo Anthony he is the 2nd best forward in the NBA.

# 186 Reyes19 @ 06/22/12 12:57 AM

Quote:

Originally Posted by Angel_G


	They should put Carmelo Anthony he is the 2nd best forward in the NBA.

Maybe in the East but not the NBA

# 187 AC @ 06/22/12 01:15 AM

Quote:

Originally Posted by Angel_G


	They should put Carmelo Anthony he is the 2nd best forward in the NBA.

Lebron and Durant have a LOT to say to that, man.

# 188 nysteele07 @ 06/22/12 04:15 AM

Well there are lights in the middle of the Brooklyn bridge. Almost like a train?

# 189 ZB9 @ 06/22/12 04:32 AM

Quote:

Originally Posted by chance


	Is the "whistle" D Wade?

yea lol..doesnt fit him as much now but couldnt think of anything else...perhaps it should be a flash of lightning instead?

and then also a phone booth..how could i forget him

# 190 TUSS11 @ 06/22/12 05:17 AM

*Imagines Dan Gilbert entering his son's bedroom only to find a copy of 2K13 with LeBron on the cover.*

# 191 cgalligan @ 06/22/12 07:34 AM

Quote:

Originally Posted by OhioBobcats


	2K has to be the most annoying at hyping up their games. It's so over the top and pointless. Whatever happened to just announcing things instead of trying to force a trending topic just to get information we will all soon enough receive anyway?

No different than what EA does with ALL of their Sports games with the Fans Voting on the Cover... This year and last year, they had special 1 hour shows in Times Square to unveil the Madden Cover winner...

All in All I have no issues with it.

# 192 cgalligan @ 06/22/12 07:39 AM

Quote:

Originally Posted by jd@os


	First off, this is a rant--I apologize beforehand. Second, I have nothing against technology; I'm on my laptop or my iPhone all the time. Here we go... ...Can we please, PLEASE find things out in this society without the use of Facebook or Twitter? Please don't take this the wrong way, but Facebook and Twitter are great--if you're into that kind of stuff. I don't Facebook because I really don't have 874 friends and you don't either; a "friend" is someone who is down with me--not someone I went to high school with and haven't spoken to since...well, high school. And I don't tweet because I really don't think America is interested in what I think on things (even though I'm ranting on a sports forum). I love GNC Smoothies, and they have a promotion to get a dollar off every time you get one. I inquired as to how to get it, and the smoothie chick told me I have to like them on Facebook. I'm sorry, but a GNC brick building is not my friend!! Ok--back on track here: just have some semi-hard trivia question that people have to answer to reveal the thing piece by piece or something. I'm sorry for the rant guys; I just wish we could do things without social networking. Oh you need a blood transfusion right away? "Like" your local doctor on Facebook and tweet your blood type and we will notify you via text message. Oh--I hope it's a either MJ again or a legend with a current player.

Love it or Hate it, Facebook and Twitter aren't going anywhere any time soon... They are both basically FREE Marketing and Advertising for Companies and their Products...

I agree with you about part of your take though, and I understand why you "don't tweet"... Personally, I don't tweet much either, for the same reason, I'm not famous lol... but I like "following" certain Athletes and Reporters because I like knowing some information before it breaks on Sportscenter or the news...

When used for the right reasons, Facebook and Twitter are great, but its the people that abuse them that give them a bad name imo... I don't care what you did on you Facebook Farm lol and NO I don't want to join your "mafia" lol.

# 193 thegame19991999 @ 06/22/12 09:39 AM

its a dual cover watch in see

# 194 Angel_G @ 06/22/12 01:55 PM

Quote:

Originally Posted by ACMilan1999


	Lebron and Durant have a LOT to say to that, man.

LeBron #1, Melo #2, KD #3

# 195 AC @ 06/22/12 01:58 PM

Quote:

Originally Posted by Angel_G


	LeBron #1, Melo #2, KD #3

No. Just no.

Does anyone really care where I sent this from?

# 196 poloelite @ 06/22/12 03:21 PM

Lebron on the cover would be bad for business, especially now. Only way it's good business to put him on it is to have alternate covers and the buyer gets to pick. 2k wouldn't do that with this being their cash cow. But I do think the Dream Team thing is feasible and welcomed by me.

# 197 AC @ 06/22/12 03:35 PM

Quote:

Originally Posted by poloelite


	Lebron on the cover would be bad for business, especially now. Only way it's good business to put him on it is to have alternate covers and the buyer gets to pick. 2k wouldn't do that with this being their cash cow. But I do think the Dream Team thing is feasible and welcomed by me.

I agree on the Lebron thing.

Does anyone really care where I sent this from?

# 198 DakkoN @ 06/22/12 03:46 PM

The athlete on the cover would not significantly effect the sales figures. Maybe to 10 year old kids who's at the store with their parents making them buy the game. Kobe Bryant was on the cover of 2K10 and didn't stop me from buying the game, and didn't stop it from selling extremely well. If the athlete who is on the cover determines whether you buy the game or not, instead of the content that's on the game, you've got bigger issues to worry about.

# 199 poloelite @ 06/22/12 04:07 PM

Quote:

Originally Posted by DakkoN


	The athlete on the cover would not significantly effect the sales figures. Maybe to 10 year old kids who's at the store with their parents making them buy the game. Kobe Bryant was on the cover of 2K10 and didn't stop me from buying the game, and didn't stop it from selling extremely well. If the athlete who is on the cover determines whether you buy the game or not, instead of the content that's on the game, you've got bigger issues to worry about.

I hear you man, but I disagree. People buy expensive ugly shoes just because of the guy wearing them. Revenue is attached to whether or not how much people like/hate the athlete. Putting Kobe on a cover during his rape trial would've been bad business. Kobe in 2010, not so much. Lebron in 2009 perfect, Lebron right now, not so much. The outrage it would cause would be bad for business. You think correctly for sane people, but 95% of the world is crazy lol.. Watch the news and read some of these boards and the cooky way people think and process things.

# 200 aloncho11 @ 06/22/12 04:17 PM

Man, just make way for the White Mamba

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