Madden NFL 11 News Post

EA CEO Speaks of an Innovative and New Take on Madden?

07:48 PM - January 11, 2010 by Pnutt6

IGN has the juice.

Quote:


	"Electronic Arts says next Madden title will be different. Significantly. During a conference call with investors this afternoon, CEO John Riccitiello stated both Dead Space 2 and an "innovative" Madden, presumably Madden NFL 2011, will be available during the company's 2011 fiscal year, which ranges from April 2010 through March 2011. "Looking at Fiscal 2011, I think we've got a fabulous title plan," Riccitiello stated. "We've got a great new version of Medal of Honor, a revitalized Need for Speed, Sims on console, FIFA in a World Cup year, an innovative and new take on Madden, Dead Space 2, Crysis at full margins, a new MMA game, and many others."

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# 81 Guffers @ 01/12/10 03:44 AM

Quote:

Originally Posted by splff3000


	Are you talking about NCAA football? If so, what changes are you talking about? I played NCAA football extensively and I didn't notice anything different except for their menus. EDIT: In fact, I can't think of anything that was new in NCAA football that was praised lol.

NCAA Basketball. The TV broadcast implementation was fantastic. This would be my guess for Madden as well. Hopefully Peter Moore has gotten over his goal of having EA Sports thought of in the same light as ESPN and Fox Sports etc. And we can have ESPN and CBS in all of EA's games...

I think that a really well executed telecast package would help EA shift some units.

# 82 PVarck31 @ 01/12/10 03:47 AM

Honestly guys, I think only good can come of this. I am as sim as they come, but anything to make the same old boring gameplay better I am all for. If they make it straight up arcade with flames shooting out the ball and trails on the person running the ball then I'm out, but I honestly think that will not be the case.

# 83 allgames @ 01/12/10 04:15 AM

I think it means another product.
This year we got another Madden product in Madden Arcade. When he says new take, it could mean another new product. If you have an exclusive license, you slice it and dice it as many ways as you can to try and reach more consumers. Remember the rumors about Madden NFL Trainer. Think about all those motion like opportunities. It's going to be a mini-game based product that teaches the techniques of playing pro football. Passing, catching, tackling, kicking, all can be done with these new controller modes coming this holiday season.
I do have some ideas I'd like to see happen.
Here is a number to think about. Over 150 million americans (including a lot of women) play fantasy football. What if this new take on Madden was allowing people to take their fantasy football teams from ESPN and play them in game. What if there was another "season" of the NFL after it ended, that was pure Madden gameplay, that allowed you to carry your fantasy football team over from the regular season into the second season. I admit that is a concept I pitched to EA last year. After the season ends, a second season would begin and we would have NFL players representing their franchises each week. We'd get one MNF type game at the home team players "crib". We see highlights from the rest of the games during the half time show. The stats from these games would carry over to your fantasy team that you had during the regular season, or draft a whole new team.
The show would allow the NFL players who play to represent and show off their personalities. It could also pit players against fans to give people a chance to be on TV/play to represent their favorite teams.

Another idea I'd like to see happen is when a pass is thrown, shift the camera closer to the WR for the catch and defender/receiver battle. At least let us see it from closer than where the ball was thrown from.

A special teams gunner element would be really nice on kickoffs/punts.

How about integration with live games. Play predictor would all you to use the madden game to predict up coming plays while the game streams in?

I do think it's probably Natal/Sony motion controls for passing, kicking FG/Punts and blocking. I think that it's probably another sku not a radical change to the Madden that we all play. Madden NFL Trainer or such, the wii version is pointless IMO, just make some fun NFL mini-games and you'll do better IMO. NFL Trainer for the mini games, NFL Arcade for casual fun, Madden 11 for the usual crowd. Now you've got three distinct markets to cater to.
Either way, half of you will ****ing hate it, and half of you will ****ing love it. NO MATTER WHAT.

I just realized that with Rock Band making extra change for the peripherals (EA loves extra change) maybe we'll be putting those tackling dummies in front of the TV? http://www.allgames.com/main/images/stories/tackle1.jpg

# 84 Exonerated @ 01/12/10 07:05 AM

This new game comes out in April doesn't it?

And Madden 11 comes out in August!

Is this not true?

# 85 SHAKYR @ 01/12/10 07:16 AM

I don't know who's in charge of marketing, but they are clueless and horrible at their job. EA thinks it needs to be more arcadey to sell. EA is stupid and will fail especially with it's sports titles. The grown-ups who play these games are getting tired of all the gimmicks and non-simulation aspects.

# 86 Falcons11497 @ 01/12/10 07:53 AM

I jus wanna kno what it is

# 87 johnprestonevans @ 01/12/10 09:15 AM

"New and innovative". This doesnt sound good. They've spent the last 2 years cleaning up and "fixing" Madden. I really hope they dont nuke it and start over again or go in another direction. Madden 10 was a solid step forward IMO. It sure needs more work to get it where it needs to be, but I liked Ian's direction and focus. Fix the gameplay bugs (run blocking, AI) and give a major boost to presentation (full tv-style makeover cameras, halftime, franchise tickers, etc) and get an emotive natural sounding commentary team. BOOM! Madden 11 would rule. EA please dont pul a Madden06 and change what is already working.

# 88 HealyMonster @ 01/12/10 09:21 AM

I think we may be in for some CBS presentation. thats the first thing that popped into my mind.

# 89 countryboy @ 01/12/10 09:24 AM

Quote:

Originally Posted by Falcons11497


	I jus wanna kno what it is

just read this thread....there are plenty of people here who seem to have it figured out.

# 90 Pacman83 @ 01/12/10 09:31 AM

Some of you stop take video games way too serious...stupid? really? they've got folks stirring 8 months before release...some are really in a panic, lmao.

It might mean a more hardcore Madden. We have Madden vs. Madden Arcade, which is comparable to NBA live, which is heading more to a hardcore type game (pretty sure franchise will be cleaned up next year) versus NBA Jam. Like is said earlier, EA has put folks in place that will make Madden close to, if not the best football game around, before or after. It may take a year or two, but they are realizing that they need to sell, and what better way to sell than to cover the spread by selling to kids and adults (because yea, i think more grown men play Madden than ever). Josh & Ian come here to get input, i'm sure thats for a reason, also to new creative director knows what he's doing if you read the blog completely, i'm pretty sure we'll see a different madden in the next year or two.

But until then, some of you need to calm down, its 8 months out, and its just a video game, i get some doubts are there, but after this year i cant really doubt that they are getting it right, even though i hope they get a new engine some time soon--but we'll see what the news is.

# 91 roadman @ 01/12/10 09:39 AM

Quote:

Originally Posted by splff3000


	C'mon man!! You may not be giddy, but you're at least wondering what the "innovative and new take" is all about. I think most are. Some will admit it and some won't. The simple fact that you're on a Madden forum tells me you're curious enough to wonder what the CEO is talking about. Like I said, you may not be giddy, but you have to admit you're at least curious. And if you're thinking about Madden in January, the marketing department has done it's job.

You are right about one thing. I'm thinking of Madden in January. Only it's Madden 10, how I will beat the Vikings, next game on the list.

I have no thoughts on 11, it's too early for me. Maybe around SB time I'll start getting a little giddy about info.

# 92 roadman @ 01/12/10 10:04 AM

Quote:

Originally Posted by killgod


	Innovative is nothing more than EA's current buzz word to get people talking (seen in this thread). They used it with NCAA BBall and it's "innovative" Presentation And they "innovated" in NCAA FBall with it's defensive cam And they "innovated" with the goalies in NHL and changes to EASHL And they "innovated" with the 360 degree dribbling in FIFA And they "innovated" with some other stuff in some other game. It's all part of the marketing machine.....look how excited you all are to see what's next.

I would more or less tend to agree with you, but the CEO was talking to a different group, investors in their products. It's probably business speak vs marketing machine, imho. It's a different crowd with investors vs video game football enthusiasts.

# 93 Valdarez @ 01/12/10 10:16 AM

Quote:

Originally Posted by splff3000


	Are you talking about NCAA football? If so, what changes are you talking about? I played NCAA football extensively and I didn't notice anything different except for their menus. EDIT: In fact, I can't think of anything that was new in NCAA football that was praised lol.

Sorry, I meant EA's NCAA basketball game.

# 94 Valdarez @ 01/12/10 10:20 AM

My worst fear is that EA's Peter Moore's idea of a 'pay as you play' Madden is on the horizon. That's the day I am done playing football.

# 95 Articula @ 01/12/10 10:35 AM

Quote:

Originally Posted by killgod


	Innovative is nothing more than EA's current buzz word to get people talking (seen in this thread). They used it with NCAA BBall and it's "innovative" Presentation And they "innovated" in NCAA FBall with it's defensive cam And they "innovated" with the goalies in NHL and changes to EASHL And they "innovated" with the 360 degree dribbling in FIFA And they "innovated" with some other stuff in some other game. It's all part of the marketing machine.....look how excited you all are to see what's next.

Best post in this thread! New and innovative are both hype words that are meant to get us talking about the game. Look what it has done? We are all chatting 8 months before the game releases. Why speculate at this point when it could be anything?

# 96 mattsb84 @ 01/12/10 10:47 AM

EA doesn't need to be innovative. Yet. Not with Madden at least. What they need to do is simply fix whats already in the game and give it polish. Something that's probably difficult with a yearly release. Although not impossible, especially if time is being used more efficiently and not being wasted on trying to reinvent the wheel. Once they resolve that, then it makes sense to start expanding current features or adding useful/innovative things to the game so that it doesn't get stale. Stuff like create-a-fan and madden cards DO NOT fit this bill.

I know they would never do it, but going to a two year cycle for Madden w/ DLC for rosters/unis updates in between games would probably be so much more beneficial to the overall development of the game.

Anyways...I'd think it's a little late to make any major ("innovative" lol) changes to Madden 11, if they did. I'm thinking this will be a new game all together. But, then again, this is EA...

# 97 Valdarez @ 01/12/10 10:50 AM

New innovative take on Madden. It will not be called 'Gruden 2011'.

# 98 PapaGrande @ 01/12/10 11:44 AM

Innovative and new "take"...

Is it possible that EA is going to Co-Develop Madden 2011 with "Take" 2 or better known as "2k Sports"...

Trying to read between the Lines...

Let the speculation begin...

Grande'

# 99 KBLover @ 01/12/10 11:54 AM

A sim engine that actually plays out games using your settings would be innovative (for Madden anyway, it's been done before).

Of course, that's the thing - are they talking about innovative across the football game "universe" or are they just talking about innovative for Madden?

# 100 TDKing @ 01/12/10 12:06 PM

I'm worried, new and innovative to me means they are going to screw things up. Some dope in a suit who never touched a controller came up with what he thinks is a great idea, oh no! I hope I'm wrong. Madden 10 has been the best Madden game in years. The fact that its January and I'm still playing it speaks to that fact. Usually I'm done with the game in October. It needs a little work here and there and especially with presentation. The only thing that really pizzed me off and I'm still mad about it is that FARCE of the so called "online franchise mode

". Whatever they do I hope an improved traditional Madden Mode with a real online franchise will still be available. PS IMO co-op and or an EASHL mode won't work in a football game if that's what they are thinking, again that's just my opinion. Good Luck EA.

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