Madden NFL 11 News Post

EA CEO Speaks of an Innovative and New Take on Madden?

07:48 PM - January 11, 2010 by Pnutt6

IGN has the juice.

Quote:


	"Electronic Arts says next Madden title will be different. Significantly. During a conference call with investors this afternoon, CEO John Riccitiello stated both Dead Space 2 and an "innovative" Madden, presumably Madden NFL 2011, will be available during the company's 2011 fiscal year, which ranges from April 2010 through March 2011. "Looking at Fiscal 2011, I think we've got a fabulous title plan," Riccitiello stated. "We've got a great new version of Medal of Honor, a revitalized Need for Speed, Sims on console, FIFA in a World Cup year, an innovative and new take on Madden, Dead Space 2, Crysis at full margins, a new MMA game, and many others."

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Member Comments

# 41 splff3000 @ 01/11/10 10:19 PM

I'm not concerned so much about the "innovative" part of the comment. What I'm concerned about is the "new take" part of that comment. It's professional football. How many takes can you have? You either want realism( what Ian was striving for last year), Arcade ( What Mark Turmell has been working on for the better part of his career), or a mix of the 2. In essence, he's saying they're going from what Ian was trying to do last year (realism) to one of the other two (arcade or mix). Either way, it's a step in the direction that I do not want.

I think it's a good decision for the EA big wigs though as I'm sure they want to bring sales up from the previous few years. Last year, Ian himself said that if sales were not good for 10, we would start seeing the gimmicks and things like that start coming back. Well here ya go.

Look I'm not a pessimist, I'm a realist. I've been a member of OS since 2003 and have had this "discussion" with numerous people over numerous years and every year, except for last, my realist approach kept me from being greatly disappointed with the title when I got it. I'll admit, I am taking more of a wait and see approach this time because Ian is still working on the title, but I'd be lying if I didn't say I'm a little worried about what we're gonna get with this year's Madden.

Please note that when I say I'm a little worried, I'm talking about in the context of this game and not in my life. I don't need someone telling I should be worried about other things in my life besides a videogame. I know this.

# 42 kehlis @ 01/11/10 10:22 PM

Quote:

Originally Posted by superstarshad


	I think this pushed away a ton of casual football gamers (2k crowd).

I never played 2k aside from a few times at someone else's house, but based on discussions I've had with die hard 2kers this has to be one of the most ridiculous things I've ever read here.

# 43 Cusefan @ 01/11/10 10:24 PM

My god, some of you people should actually read before you comment

From Pasta Padre

Quote:


	Given that he stated this “new take on Madden” would arrive sometime in fiscal 2011 (April 2010-March 2011)

Everyone knows when Madden gets released, why would he give a time line for this unless it was a new game? I Guarantee you it is the new NFL Trainer game for the Wii.

I was hoping I would not have to point out the obvious, but that seems par for the course here in the Madden forum

# 44 SkinsBoYee @ 01/11/10 10:25 PM

Quote:

Originally Posted by roadman


	We learned from the best. You helped us obtain broadcast view for Madden.

Appreciate that, but that was the collective being determined. I truly don't mean to be a negative voice on this but I really like what we are seeing with Ian's crew and what they accomplished with a full year under their belt. Hearing about a "new" creative director just has me wincing a bit. Sure, we don't know what his styling will bring about, and I hope Ian still has full throttle on what he wants to accomplish. But the fact that a new set of eyes was brought in scares me a bit with the notion that CEO's look at sales sheets. That is my point. I worry big heads will get in the way of the Football Heads of this operation and then the momentum that Ian and crew had going could be lost.

I know I am reading way to much into things...but you have to consider how big business operates. I just worry about derailment, and with this game being the only game in town...well we can't have stepbacks for our football video game enjoyment now can we?

# 45 roadman @ 01/11/10 10:25 PM

Quote:

Originally Posted by splff3000


	I'm not concerned so much about the "innovative" part of the comment. What I'm concerned about is the "new take" part of that comment. It's professional football. How many takes can you have? You either want realism( what Ian was striving for last year), Arcade ( What Mark Turmell has been working on for the better part of his career), or a mix of the 2. In essence, he's saying they're going from what Ian was trying to do last year (realism) to one of the other two (arcade or mix). Either way, it's a step in the direction that I do not want. I think it's a good decision for the EA big wigs though as I'm sure they want to bring sales up from the previous few years. Last year, Ian himself said that if sales were not good for 10, we would start seeing the gimmicks and things like that start coming back. Well here ya go. Look I'm not a pessimist, I'm a realist. I've been a member of OS since 2003 and have had this "discussion" with numerous people over numerous years and every year, except for last, my realist approach kept me from being greatly disappointed with the title when I got it. I'll admit, I am taking more of a wait and see approach this time because Ian is still working on the title, but I'd be lying if I didn't say I'm a little worried about what we're gonna get with this year's Madden. Please note that when I say I'm a little worried, I'm talking about in the context of this game and not in my life. I don't need someone telling I should be worried about other things in my life besides a videogame. I know this.

Ian took the wind out of our sails, already. He's already responded via Twitter. He said it's merely a coinicidence that innovative and new take, words used by the CE, and the new hiring of the new ceative director.

He put up a link back to the Everything You See on Sunday blog from last year. So, I feel better if Ian is saying these things.

I can't even worry about the little things in life that I can't control.

# 46 Valdarez @ 01/11/10 10:28 PM

If you have dealt with them, then you know many CEO's aren't always the best informed of their company or their products. Riccitiello might have just found out they were trying to for 'sim' in Madden and thus branded it a 'innovative and new take'.

# 47 roadman @ 01/11/10 10:29 PM

Quote:

Originally Posted by SkinsBoYee


	Appreciate that, but that was the collective being determined. I truly don't mean to be a negative voice on this but I really like what we are seeing with Ian's crew and what they accomplished with a full year under their belt. Hearing about a "new" creative director just has me wincing a bit. Sure, we don't know what his styling will bring about, and I hope Ian still has full throttle on what he wants to accomplish. But the fact that a new set of eyes was brought in scares me a bit with the notion that CEO's look at sales sheets. That is my point. I worry big heads will get in the way of the Football Heads of this operation and then the momentum that Ian and crew had going could be lost. I know I am reading way to much into things...but you have to consider how big business operates. I just worry about derailment, and with this game being the only game in town...well we can't have stepbacks for our football video game enjoyment now can we?

I truly understand where you are coming from, but I'm not arriving on the same tracks as you are.

I read the interview a few times. His first answer said "gameplay is king." Later on, he said he wants to be in the trenches with AI and animations.

I have to give people the benefit of the doubt before I make any judgments on them. That's the way I operate.

# 48 rockchisler @ 01/11/10 10:32 PM

I thought the Madden all play on Wii did not sell well?

# 49 K_GUN @ 01/11/10 10:35 PM

madden 3D

CES had a video of MLB the show '10 in 3D...this is the next wave of gaming

3D gaming

# 50 Gusto1 @ 01/11/10 10:40 PM

An Electronic Arts source later told IGN the innovation Riccitiello is referring to will be a major surprise. "This is an innovation that changes the game significantly...and no one will see it coming," the source said.

# 51 roadman @ 01/11/10 10:54 PM

The hype machine has a busy answer on this end. Don't need it, still playing 10.

# 52 statum71 @ 01/11/10 11:13 PM

Oh gosh, I hope they don't try and make this game arcade like.

# 53 countryboy @ 01/11/10 11:14 PM

In reading this thread and the one about the hiring of Turmell, I've never seen so many foregone conclusions be made with so little, or virtually no, evidence or facts to support those conclusions.

# 54 CreatineKasey @ 01/11/10 11:24 PM

Quote:

Originally Posted by countryboy


	In reading this thread and the one about the hiring of Turmell, I've never seen so many foregone conclusions be made with so little, or virtually no, evidence or facts to support those conclusions.

I know. I was impressed they grabbed someone with a ton of experience.

# 55 Only1LT @ 01/11/10 11:48 PM

Quote:

Originally Posted by superstarshad


	All the reason for me to never sell Madden NFL 10. I don't think Maddenites appreciate this title as being the best sim Madden of all time. If you can't coach or call the correct plays on Madden, you will lose. I think this pushed away a ton of casual football gamers (2k crowd). However, I do welcome a change to make the overall presentation and gameplay elements more fun, but they should blend it with the current sim play mechanics.

Wow. I can't believe you actually wrote this. I've heard 2K gamers called a lot of things, but casual? That's a first. But let me not say to much. I'll probably get an infraction. Even though my comments are innocuous, they are directed at someone who is pro Madden, so that matters little.

As far as your belief that you need to call the right play to actually win in Madden 10, you obviously never play human opponents, nor do you have access to YouTube.

# 56 Only1LT @ 01/11/10 11:55 PM

Quote:

Originally Posted by Gusto1


	An Electronic Arts source later told IGN the innovation Riccitiello is referring to will be a major surprise. "This is an innovation that changes the game significantly...and no one will see it coming," the source said.

My personal hope is that this new innovation that no one sees coming is that they licensed the Euphoria engine, but won't hold my breath on that.

# 57 Gusto1 @ 01/11/10 11:56 PM

He has a lot of experience but it is not on core sim football. The gaming world as a whole is wooing the casual gamers riding the wii wave which is smart short term. The thing is in business you have to look further than five minutes in front of your face. When the wii fad runs its course and non-gamers return to what they dont usually do (play video games) the core gamers who driven the industry will be courted once again. When that day comes core gamers will not forget the neglect and open our wallets to companies who stay loyal just as we have thats the only way to gain say so in what gets in or stays out of games.

# 58 CreatineKasey @ 01/12/10 12:02 AM

I hope they adjust numerical ratings and go more towards abilities to describe athletes. I also hope the add more intangibles into the players to give them more character.

I'd also like the locomotion improvements and continued work on player interactions.

# 59 supercharger @ 01/12/10 12:04 AM

I'm tired of all the hoop and hollerin. I want a good game dammit. A quality game. I'm tired of hearing all about the bells and whistles included in this game.

I been disappointed for 4 years in a row. This next Madden, i'm waiting until all reviews, especially from real customers dish out the reviews. None of this waiting in line at midnight ready to fork over my hard earned money for an incomplete game.

# 60 Bgamer90 @ 01/12/10 12:32 AM

After giving some thought to it, one thing that's good about many good arcade sports games is the responsiveness of the controls with some giving unique new ways to control movement.

So maybe the new innovative thing about madden has something to do with the way you control the players?

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