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Madden 2010 News Post

Quick sneak peek:

- First title update is done, awaiting approvals from 3rd party manufacturers...expected this week. Some good fixes in there - from gameplay to online to online franchise. Full list coming very soon.
- Second title update is in progress. Top issues in development? Blocking, coverage of flat routes, def pursuit, franchise sim stats, replay length, CPU AI, and more.
- Broadcast cam is going to be in the first title update

I don't want to ruin all of it...but I did answer a bunch of the questions (in video format) and I'm recording more each day. It's easier than writing.


On a side note, I've seen some posts of guys asking why I don't just answer questions now here in the forums...acting like I'm disappearing or just using this as a placebo. I actually DO plan on getting back headfirst into the forums, but being that we are right here in the thick of launch with a lot of active Madden gamers, we're trying to communicate to as wide of an audience as possible. The reason we're doing this in blog/video form is so we can share the answers with our entire community - not just here at OS. Ideally we can even push these videos to the online hub when you log in on your console. It's just if I am going to spend 4 hours at home answering questions - i'd rather it reach half a million Madden fans instead of a few hundred.

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Madden NFL 10 Videos
Member Comments
# 81 roadman @ 09/09/09 11:35 AM
Quote:
Originally Posted by NINERZ#1FAN
How long are we going to have to wait before this faq video is available? I just want to know if we gotta restart our franchise to d/l the patch or not.. if not then i will start my season right now..
Ian stated he is waiting approval from the marketing department.

Usually, that is a yes or no proposition. If yes, then Ian can post the blog shortly, in not, he will have to revise it or touch it up.

I'm assuming near the end of the week. That is just my opinion.
 
# 82 slthree @ 09/09/09 11:38 AM
Quote:
Originally Posted by kehlis
Believe me, I would love it if it were true, I am just basing my guess off of my personal experience and observations over the last couple of years.

I have no doubt that older gamers who were raised playing nothing but offline games against the CPU continue to do so, however, that generation loses gamers every year whereas the younger generations which (from my personal experience plays mostly online) continues to grow.
Its comical how you try to sound authoritative when your simply talking out of your butt.

"your personal experience"? WTF?

So, your telling us that you have had personal contact with every gamer who purchased Madden10, and you asked them if they play online or offline more?

Last year, Madden sold 2 million copies in the first 2 months alone. Lets use just half that figure for this year (because i don't know how many copies they have sold this year, and unlike you, I won't pretend to know something I don't and I won't attempt to make my personal guess sound like a FACT).

So, have you had contact with 1 million Madden 10 users? And, if you have, did they, in fact, confirm to you that they are "strictly online"?

Dude, your assertion is baseless and you should be a little more concerned with accuracy than fabricating your own stories.

You could have avoided all of this by simply saying: "Online play is more important to ME and my associates than offline play"

That would have been a fact.

But, to apply your small sample to the entire Madden 10 playing community is just irresponsible and foolish.
 
# 83 roadman @ 09/09/09 11:38 AM
Quote:
Originally Posted by favredollarfootlong
Yes, this game is an unfinished product and poorly implemented...IMO.

Yes, patches potentially finish the game, you are right. However, patches are meant for one or two things in a game that just didn't respond well or correctly in a game. Madden is trying to fix multiple things with these patches, something that was supposed to be fixed while the game was in production or things that shouldn't have been fixed at all.

Games shouldn't have to fall short and have people think, "this game sucks, I can't wait for the patches to come and make it better!" Patches are there for "this game is great, but if I can get them to fix this one glitch, the game will feel more complete to me.".....IMO
I've seen 2k basketball fix multiple issues with patches.

Also, there are many folks with this game that fall into the "This game is great, but if can get them to fix this one glitch for me............

Just saying, it's different strokes for different folks.
 
# 84 kehlis @ 09/09/09 11:44 AM
Quote:
Originally Posted by slthree
Its comical how you try to sound authoritative when your simply talking out of your butt.

"your personal experience"? WTF?

So, your telling us that you have had personal contact with every gamer who purchased Madden10, and you asked them if they play online or offline more?
I certainly never tried to sound authoritative, I never knew stating my personal assumption about it was coming off as authoritative.

I never claimed to talk to every gamer. I base my assumptions off of the small sample size of people I know. Highly unscientific, I know, but it is all I have to go off.

Quote:
Last year, Madden sold 2 million copies in the first 2 months alone. Lets use just half that figure for this year (because i don't know how many copies they have sold this year, and unlike you, I won't pretend to know something I don't and I won't attempt to make my personal guess sound like a FACT).
Again, I never pretended to know something that I don't.

My assumptions are simply that, assumptions, until I see evidence showing me I am wrong, I'm sorry, but that is how I will feel.

Quote:
Dude, your assertion is baseless and you should be a little more concerned with accuracy than fabricating your own stories.
Again, you don't have to tell me it is baseless. Are we not allowed to share our thoughts?

Quote:
You could have avoided all of this by simply saying: "Online play is more important to ME and my associates than offline play"
I'm quite certain you didn't even read my post because I clearly stated I am stricly an offline player and always have been.

Quote:
But, to apply your small sample to the entire Madden 10 playing community is just irresponsible and foolish.
Maybe, is there any data out there that proves it to be either wrong or right?
 
# 85 roadman @ 09/09/09 11:44 AM
Quote:
Originally Posted by favredollarfootlong
IMO people wouldn't have to be so hard pressed to get the patches to be excited or get their franchises started or whatever it is that they are waiting for to have a memorable experience (they hope) to play Madden 10.

If things would have better implemented by the game release time, people could be more excited to see these patches to add to the game, not help fix the game.
I agree with what you are saying, but that's the same with every sports game I own on NG. EA isn't the lone ranger.
 
# 86 roadman @ 09/09/09 11:53 AM
Quote:
Originally Posted by favredollarfootlong
IMO....

Yes, but this is EA, they are the supposed powerhouse....they have all this money, supposed to have the technology, resources, knowledge, employees, etc. to bring us the best game that we have ever seen. We don't have any other options to play an NFL game. They are it and we need them to step up and show us that they actually can make an elite NFL sim.
Again, I agree, but the EA is a Fortune 500 company with money coming out of their pockets is ideal imagery.

In this economy, EA has suffered just like any other company. Earlier in the year, Tibouran laid off several hundred ( I think) employees in Orlando, just like other companies have had cutbacks this year.

Just because they are the only game in town doesn't mean they are immune to the economy.
 
# 87 countryboy @ 09/09/09 12:00 PM
Quote:
Originally Posted by favredollarfootlong
Yes, but many times people don't even notice that a patch was needed or that a patch was implemented into the game. The game still feels like it did before the patches. Madden is trying to add patches for too many noticeable things that are wrong with this game. They just better get it right and get it right fast...IMO
The bolded part, I find very hard to believe, especially when it comes to this community. As for the casual gamer, no they may not notice whats been fixed via a patch, but they certainly know that a patch was implemented because well, they are prompted to download it. Which may cause some of them to turn to the internet in search for what exactly this new patch did for their game.

And what is the magical number for "too many noticable things"? Look around the Show forums, the MLB 2k forums, the NBA 2k forums, and you'll notice people looking for fixes for "many things" to enhance their gaming experience. And as is the case with the Madden forum, some will seek these fixes because they feel the game is broken and others will seek the fixes to make the game more complete for them.
 
# 88 roadman @ 09/09/09 12:02 PM
Quote:
Originally Posted by favredollarfootlong
Yeah, I know, I remember hearing of the layoffs. They have lost a lot of money, but still, IMO, doesn't make a dent with EA with the money that they already have.

They need to stop making excuses and have everyone step up that is there. It doesn't get bigger than EA in the video game world. They should and need to be on top of their game for the consumer especially, but I am sure they would do what they can for themselves first...IMO
Yeah, I hear you, but I need to ask a question.

Where did this perception come from that EA is multi-billionaire company?

I see this from some people that have an axe to grind, but EA paid handsomely for the NFL license and have been losing $ on Madden on NG.

Where is Tibouran/Madden making all this money? Maybe it's from the other games, but certainly not Madden.
 
# 89 RogueHominid @ 09/09/09 12:13 PM
Pretty exciting news. I'm loving our OF, and think the experience will be positively blissful by the time the full set of fixes is out.

Major kudos for the work on this game!
 
# 90 DrewBledsoe @ 09/09/09 12:32 PM
Quote:
Originally Posted by kehlis
I'm pretty sure you have this completely backwards.

A majority of consumers now are almost strictly online players. And to say 95% is offline is borderline absurd.

Obviously this is not the case in this community, but this community makes up a vast minority of Madden's fanbase.

Coming from an offline gamer.
As a game programmer and developer myself, I know precisely where this misinformation originates, It's part assumption,part bad research, and a lot of personal experience from certain game developers, who play "online" and have an assumption that everyone else does as standard.

Most surveys are even quite meaningless in this respect, as folks like to "stretch the truth" at best...e.g. - Surveyer "Are you an online game player"...Surveyee.."Sure, all the time"...reality..I tried it a few times...

I'd say 95% offline of all games of Madden 10 ever played, is probably on the safe side or reality. It's probably quite a lot higher
 
# 91 BroMontana82 @ 09/09/09 12:35 PM
Quote:
Originally Posted by favredollarfootlong
I didn't say they are a multi-billion dollar company. However, they do have millions in profits and hundreds of millions in revenue.

Ea may have been better off not paying for the NFL license and not having to lose more money...IMO.

Tiburon/Madden will probably see and make more money than most of us will ever know or see.
yeah as a whole, electronic arts does make a lot of money. they have a $6 billion market cap and last quarter revenue was $644 to get a general idea.
 
# 92 roadman @ 09/09/09 12:36 PM
Quote:
Originally Posted by favredollarfootlong

Tiburon/Madden will probably see and make more money than most of us will ever know or see.
Maybe so, but if I'm an investor at this time, I'd be really nervous or I would have sold off my shares for a loss.

A 52 week high of 48.00 per share vs 18.95 per share currently.
 
# 93 Skyliner80 @ 09/09/09 12:41 PM
Quote:
Originally Posted by ANDROMADA 1
whats the big deal about broadcast cameras?Just wondering....
It’s more for aesthetics. I love broadcast mode, especially in APF. Why? Well, not to start bringing up APF2K8 but when you line up two teams together and let the CPU duke it out, it looks like a real broadcast (example below). For those of you with APF, try it. I always end up seeing something new when I do that. It’s really cool that EA is applying this to Madden 10.

I wish the developers would use this for a “Spectator Mode” to make it more useful and interactive among the community. People can then watch other league games in broadcast mode while waiting. I thought Madden 09/APF would apply this but I guess it’s a real difficult thing to do. By the way, if anyone has ever been to an NFL game...the Jumbotron always broadcasts in a side-way view, not behind the quarterback....ahem....

Ahem. Mr. Cummings. Spectator Mode…is it possible for future games?


Example: As posted by Spankdat Azz
 
# 94 kehlis @ 09/09/09 12:48 PM
Quote:
Originally Posted by DrewBledsoe
As a game programmer and developer myself, I know precisely where this misinformation originates, It's part assumption,part bad research, and a lot of personal experience from certain game developers, who play "online" and have an assumption that everyone else does as standard.

Most surveys are even quite meaningless in this respect, as folks like to "stretch the truth" at best...e.g. - Surveyer "Are you an online game player"...Surveyee.."Sure, all the time"...reality..I tried it a few times...

I'd say 95% offline of all games of Madden 10 ever played, is probably on the safe side or reality. It's probably quite a lot higher
Good, I definately hope your point is taken. I am extremely hopefull that future Maddens will be geared towards offline gamers.

I am glad my assumptions are wrong.

I hope you didn't take my post as being authoritative as I was accused of. It certainly wasn't my objective. sI went off my assumption which as you said are incorrect.

Thanks for the insight!
 
# 95 countryboy @ 09/09/09 12:52 PM
Quote:
Originally Posted by favredollarfootlong
Yeah, I respect you as an investor, especially at this time, but EA has the gamers and the one of the most popular things out there for video games: Sports. Even tho this is a struggling time right now in the economy, EA is built for it, and video games sales are the one thing that has become even stronger during this recession.
Are you sure about that?

http://voices.allthingsd.com/2009081...save-us-mario/

Video game sales have declined for the 5th straight month. They are not growing stronger during the recession.
 
# 96 roadman @ 09/09/09 12:53 PM
Quote:
Originally Posted by favredollarfootlong
video games sales are the one thing that has become even stronger during this recession.
I wish this part was true.

I just reported in the forums last week at this time, that a caption that appeared in our business section had a picture of Game stop employee playing Beatles Rock Band. The caption said they hoped this game would help pick up the video gaming industry that is also struggling in this economy.

Even though Madden 10 is much better than 09, it's lagging behind last years sales. Sure, Modern Warfare might be the exception rather than the norm this year.

PS- Thank you, CB, for that link.
 
# 97 maddcatt @ 09/09/09 12:56 PM
Quote:
Originally Posted by DrewBledsoe
Ian, no offence, but do you realise how few games are actually played on line? You said yourself that u'd rather reach 1/5 million guys rather than 100, highly commendable.

But why then does everything seem geared to player vs player type gameplay? Is it because that's all you guys play? (and therfore you scew as the norm). Again, no offence, but player vs cpu is probably at least 95% of all games played. That's what the game should be based around, the rest should just be a entertaining option....
I totally disagree !! with your estimate about online players and believe me !! it's the cheeez that going on online that keeps people away, not the game itself !!

EA seems to be doing a better job at toning down the cheez that goes on online every year

Personally, I would not even touch this game if I could not play against a human opponent...offline or online

Even though the patches will help this game and make it an even better game...I have had more fun with Madden 10 than any other Madden from the past and I have been playing since the the 1st ever Madden was released 20 years ago

Keep up the good work IAN
 
# 98 Tengo Juego @ 09/09/09 12:56 PM
Will there be a text response to all the questions? Or just a video?
 
# 99 ronyell @ 09/09/09 01:00 PM
i appreciate the update & info but this just reminds me why i HAVE NOT bought madden until this year & end up trading it in in October when i do cop it.

Not to bash the game or anything but i always have this built up anticipation for it because i love football and EA has the only football game on the market thats playable & i expect so much.

then i buy it upon release & instantly realize that they have not fixed everything out of the box... THEEEENNNN i have to wait about a month or 2 for the game to be where it should have been when it was released & by this time NBA2k has been released and since i never got a chance to dive into Madden because of things that should not have to be patched, i get consumed by my current hoops game (NBA2K)

WE NEVER GET A FULL YEAR OF A FINISHED PRODUCT.
 
# 100 DrewBledsoe @ 09/09/09 01:01 PM
Quote:
Originally Posted by kehlis
Good, I definately hope your point is taken. I am extremely hopefull that future Maddens will be geared towards offline gamers.

I am glad my assumptions are wrong.

I hope you didn't take my post as being authoritative as I was accused of. It certainly wasn't my objective. sI went off my assumption which as you said are incorrect.

Thanks for the insight!
Hey, no offence taken, and none insinuated
 


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