NBA 2K16 News Post

NBA 2K16 Digital Short - Stephen Curry: Beyond the Shadows

12:00 PM - August 10, 2015 by Steve_OS

2K has just revealed the first NBA 2K16 digital short, titled Stephen Curry: Beyond the Shadows. The video showcases some of the first looks at NBA 2K16 gameplay.

The video chronicles the inspiring history of NBA superstar and cover athlete Steph Curry’s rise to dominance. Narrated by Spike Lee, the montage of gameplay and true life footage showcases Curry’s journey from being drafting by the Golden State Warriors to winning the 2014-15 NBA Championship.

This video is the first in a three part series focusing on the life story of NBA 2K16’s cover athletes, complementing this year’s #BeTheStory MyCAREER narrative.

We snipped out all of the NBA 2K16 footage from the video here, if you want to take a look.

NBA 2K16 will be available for PlayStation 4, PlayStation 3, Xbox One, Xbox 360 and PC on September 29. If you pre-order at participating North American retail and online vendors, you get it on September 25, along with in-game bonuses.

Game: NBA 2K16Reader Score: 8/10 - Vote Now
Platform: PC / PS3 / PS4 / Xbox 360 / Xbox OneVotes for game: 45 - View All

NBA 2K16 Videos

Member Comments

# 81 Kodii Rockets @ 08/10/15 03:50 PM

This is the thing.

As a business model, you see your game's sales increasing every year with minimal marketing. You've built and established your brand as being of high quality, as well as financially solvent.

Why on earth would you waste money on marketing when the data proves that you don't need to, at all?

Everyone 'complaining' is still going to buy the game, most are going to enjoy said game immensely. Like 24th is saying, it's the same thing every single year, same catchphrases, same nonsense. 2K didn't this, 2K didn't that. Lol, Stop.

I don't even care about these trailers, I know when September 25th comes, I'll be playing this game. That's all there is to it, and it's the same story for most of you complaining. Why put yourself through this?

That being said, I wish there was more gameplay in the video, but I'm sure I'll get more than enough in a month...

# 82 jbthegreat @ 08/10/15 03:57 PM

Quote:

Originally Posted by Kodii Rockets


	This is the thing. As a business model, you see your game's sales increasing every year with minimal marketing. You've built and established your brand as being of high quality, as well as financially solvent. Why on earth would you waste money on marketing when the data proves that you don't need to, at all? Everyone 'complaining' is still going to buy the game, most are going to enjoy said game immensely. Like 24th is saying, it's the same thing every single year, same catchphrases, same nonsense. 2K didn't this, 2K didn't that. Lol, Stop. I don't even care about these trailers, I know when September 25th comes, I'll be playing this game. That's all there is to it, and it's the same story for most of you complaining. Why put yourself through this? That being said, I wish there was more gameplay in the video, but I'm sure I'll get more than enough in a month...

The spike lee commercial was shown during the NBA finals. I'm sure it was pretty expensive and they didn't show any game play or anything. Do you think that was money spent wisely? I assure you it is less expensive showing gameplay clips even if the game is in alpha or beta stages. It is even less expensive releasing a feature list for the game.

# 83 Sundown @ 08/10/15 04:00 PM

Quote:

Originally Posted by stillfeelme


	Exactly. I agree 100% Back to the gameplay footage. That is a Curry form finally right not sure about speed but the actual form is right down to how his head is turns before release. I wonder if Steph motion captured multiple follow through after the shot. Really like the shot though 1. Heavy contested he almost always slides to the side almost falling to avoid contact. Really hard to really contest him off the live dribble 2. Very rarely he turns and goes up court when he know his shot is money as soon as he releases it.

I would hope that's not the only follow through in game. It has just a bit too much "personality" for every shot to finish like that. However, I love the swag. I don't think we've had shots in 2K with that much showy swag. Usually they're just functional.

The occasional finish that has Steph turn around and run back on defense before the shot drops would be phenomenal. As would the semi-flops when contested.

# 84 The 24th Letter @ 08/10/15 04:03 PM

Imagine the Evil 2k marketing group is tracking this forum. They see you complain from October to the next October, "cancel your preorder", call the developers lazy etc. etc.....then they see your thread in November complaining about something else in the newest game you bought...

What conclusion would they draw?

If you fit that criteria, you understand your part of the problem right? Put your money where your mouth is.

I dare ya'

Sent from my iPhone using Tapatalk

# 85 redsox4evur @ 08/10/15 04:05 PM

Quote:

Originally Posted by jbthegreat


	The spike lee commercial was shown during the NBA finals. I'm sure it was pretty expensive and they didn't show any game play or anything. Do you think that was money spent wisely? I assure you it is less expensive showing gameplay clips even if the game is in alpha or beta stages. It is even less expensive releasing a feature list for the game.

Yes it was 100X more effective. You get around 10-12 million people watching any given finals game. Whereas you only have maybe 500K looking at gameplay online. And youtube isn't reliable because the same person can watch the same clip 10 times and that counts as 10 views. So yea spending that much money to air during the finals.

# 86 Sundown @ 08/10/15 04:06 PM

Quote:

Originally Posted by SlyNumb3r1


	Hmm.. i gotta be honest now.. i dont wanna hate because i Love 2k and the Game will be Aamzing.. but Graphics look so much worse when u look at the first trailer from NBA 2K14 its not even a contest.. I mean this was the First Tease from 2K14 and it still looks like actual Real Life Footage.. the 2K16 stuff looks like Ps3 too me honestly.. is that just the Lightning? https://www.youtube.com/watch?v=ADfjrh12L38 the Nets looks terrible and i never had anything to complain about the ''oversized'' jerseys.. i actually loved the Jersey Movements.. but those new ''tight'' Jerseys are taking any Movements away and i look just Bad imo.. I just hope this is very early Footage im very dissapointed by the Graphics

Actually that 2K14 tease looks worse than 16. You can tell how flat the shading is and that they didn't implement subsurface scattering yet. The LATER 2K14 screen shots looked phenomenal. The only thing that the original lebron trailer does better are the specular highlights, but we've already went on about how they were toned down too much in 15 and seemingly 16.

# 87 The 24th Letter @ 08/10/15 04:07 PM

Quote:

Originally Posted by redsox4evur


	Yes it was 100X more effective. You get around 10-12 million people watching any given finals game. Whereas you only have maybe 500K looking at gameplay online. And youtube isn't reliable because the same person can watch the same clip 10 times and that counts as 10 views. So yea spending that much money to air during the finals.

This is where people get "bad marketing" and "marketing I don't like" confused, lol

Sent from my iPhone using Tapatalk

# 88 jbthegreat @ 08/10/15 04:07 PM

Quote:

Originally Posted by redsox4evur


	Yes it was 100X more effective. You get around 10-12 million people watching any given finals game. Whereas you only have maybe 500K looking at gameplay online. And youtube isn't reliable because the same person can watch the same clip 10 times and that counts as 10 views. So yea spending that much money to air during the finals.

You really think that trailer released during the NBA finals did it's job without showing any gameplay footage? Who was their target audience for that trailer? 2K diehards or casual basketball fans ? of just Spike Lee fans?

# 89 King_B_Mack @ 08/10/15 04:11 PM

Quote:

Originally Posted by jbthegreat


	The spike lee commercial was shown during the NBA finals. I'm sure it was pretty expensive and they didn't show any game play or anything. Do you think that was money spent wisely? I assure you it is less expensive showing gameplay clips even if the game is in alpha or beta stages. It is even less expensive releasing a feature list for the game.

Here's the thing. They release a "trailer" during the Finals every year and very rarely is it ever actual footage from the coming year's game. It's usually footage of 2K let's say 13, with the 14 logo attached to it just as a hype video or cover guy announcement.

# 90 redsox4evur @ 08/10/15 04:12 PM

Quote:

Originally Posted by jbthegreat


	You really think that trailer released during the NBA finals did it's job without showing any gameplay footage? Who was their target audience for that trailer? 2K diehards or casual basketball fans ? of just Spike Lee fans?

Casual basketball fans...I have said this in multiple different threads and forums. The number of casual fans outweigh the sim fans 10:1. And the number of people who casually get the game because it was the only game on the market compared to the number of guys who got it because it was more sim is probably 20:1.

# 91 jbthegreat @ 08/10/15 04:13 PM

Quote:

Originally Posted by King_B_Mack


	Here's the thing. They release a "trailer" during the Finals every year and very rarely is it ever actual footage from the coming year's game. It's usually footage of 2K let's say 13, with the 14 logo attached to it just as a hype video or cover guy announcement.

The footage released of NBA 2k14 during the finals had everyone talking and it was only beta footage.

# 92 King_B_Mack @ 08/10/15 04:13 PM

Quote:

Originally Posted by jbthegreat


	The footage released of NBA 2k14 during the finals had everyone talking and it was only beta footage.

I see we skipped the part where I said rarely.

# 93 Vni @ 08/10/15 04:14 PM

If you are this impatient 2K's marketing already won tbh.

# 94 jbthegreat @ 08/10/15 04:21 PM

Quote:

Originally Posted by Vni


	If you are this impatient 2K's marketing already won tbh.

Yep this is why we need healthy competition.

# 95 swac07 @ 08/10/15 04:22 PM

Quote:

Originally Posted by Vni


	If you are this impatient 2K's marketing already won tbh.

Egzaaaaaactly.....

Sent from my Illudium Q-36 Space Modulator using Tapatalk

# 96 scottyp180 @ 08/10/15 04:29 PM

Quote:

Originally Posted by MikeGSW


	Sorry but I think it's you who hasn't been playing for long. They do this every damn year and people always complain. Then they buy the game anyway. They absolutely do NOT give gameplay footage 3 months before the game. Certainly not since 2k12. And I disagree wholeheartedly about 15 playing better out the box than it does now.

Completely agree. I've been keeping up with 2k for atleast 10 years. I remember the "Fear the Fro Fridays" for 2k5, not sure how many heads here were around for that. 2k isn't always 100% the same every year. There's been years where we get some info at E3, maybe a teaser. Sometimes we get some info and a short gameplay in july. But typically late August and September is when we get the substantial info and gameplay drops.

And like others have said it clearly hadn't hurt them up to this point. Even when Live was releasing yearly 2k still stuck to there plans. Tear after year it was the same thing Live would release info early and people would say "uh oh Live's coming at 2k hard this year!" And when 2k didn't respond immediately I'd see comments like "2k is scared. They know they don't have much to show so they are holding off." Yet 2k always ended up with the better reviewed game and, eventually, the better sales.

Whether you like the market strategy or not 2k knows they don't need to market their game months in advance. Their brand is reliable which is indicated by their yearly reviews, dont remember the last time 2k wasnt the highest rated basketvall title. And they have had the best sales for a basketball game for nearly a decade. They have nothing to prove, unlike Live. The only way i see 2k really changing up their strategy is if and when Live, or another basketball game, proves they can change 2k in terms of quality and sales. Even then 2k would probably keep the same market strategy and just step up their game further in terms of game development

# 97 jbthegreat @ 08/10/15 04:34 PM

Quote:

Originally Posted by scottyp180


	Completely agree. I've been keeping up with 2k for atleast 10 years. I remember the "Fear the Fro Fridays" for 2k5, not sure how many heads here were around for that. 2k isn't always 100% the same every year. There's been years where we get some info at E3, maybe a teaser. Sometimes we get some info and a short gameplay in july. But typically late August and September is when we get the substantial info and gameplay drops. And like others have said it clearly hadn't hurt them up to this point. Even when Live was releasing yearly 2k still stuck to there plans. Tear after year it was the same thing Live would release info early and people would say "uh oh Live's coming at 2k hard this year!" And when 2k didn't respond immediately I'd see comments like "2k is scared. They know they don't have much to show so they are holding off." Yet 2k always ended up with the better reviewed game and, eventually, the better sales. Whether you like the market strategy or not 2k knows they don't need to market their game months in advance. Their brand is reliable which is indicated by their yearly reviews, dont remember the last time 2k wasnt the highest rated basketvall title. And they have had the best sales for a basketball game for nearly a decade. They have nothing to prove, unlike Live. The only way i see 2k really changing up their strategy is if and when Live, or another basketball game, proves they can change 2k in terms of quality and sales. Even then 2k would probably keep the same market strategy and just step up their game further in terms of game development

But that's the issue I have. Just because 2K seems to have a reliable brand why make the consumers beg for footage yearly just because you can. Many AAA games are reliable COD, HALO, Uncharted and none of them have the same marketing philosophy as 2k. 2k is literally the only AAA company that I know who does this and the worse part is that they only do it with their basketball franchise. This doesn't happen to games with their other games like Borderlands, WWE, or Mafia.

# 98 Gilley @ 08/10/15 04:39 PM

They won't change the marketing strategy until they see a decrease in $$$.

# 99 scottyp180 @ 08/10/15 04:39 PM

Quote:

Originally Posted by jbthegreat


	I've been a NBA 2k fan since the first NBA 2k on the Dreamcast. But I have to say they're marketing plan seems to get worse every year at least from the point of me being a consumer. I don't know of any AAA game or indie game for that matter that shows so little of their gameplay so close to release. I mean even 2k's Mafia 3 and WWE 2k 16 have more footage, screenshots and info released at this point in time and both of those games are coming out later than NBA 2K. What makes it worse is that they're asking for preorders 3 months out before any real footage or features are announced. I Preordered the game on Greenman gaming and due to the lack of footage the official video link for footage is from NBA Live 16 not NBA 2K 16. Even retailers trying to get a hold of anything. In my opinion 2k's marketing team has gotten to be too comfortable and complacent and it seems like they're just assuming 2k fans and basketball fans will loyally buy the newest game with little effort on their part. This is why competition is a great thing and I am glad that NBA Live is improving yearly because it will put pressure on 2K to change up their marketing strategies in the future.

So let me get this straight you preordered the game months ago befote anything substantial was released in terms of game info and now you are complaining about how bad 2ks market strategy is and how they rely on their loyal fans when they pretty much had your money just by announcing that 2k16 was coming out.

You are pretty much giving them license to do exactly what your complaining about if you are preordering games before anything is shown or revealed. And just because they are asking you to preorder a game doesnt mean you have to. I could go to gamestop a week before release and preorder the game, doesn't need to be done months in advance. Likewise, if I wanted, I could preorder the game months in advance and then the day before go in and cancel it.

# 100 BA2929 @ 08/10/15 04:44 PM

Quote:

Originally Posted by jbthegreat


	The spike lee commercial was shown during the NBA finals. I'm sure it was pretty expensive and they didn't show any game play or anything. Do you think that was money spent wisely? I assure you it is less expensive showing gameplay clips even if the game is in alpha or beta stages. It is even less expensive releasing a feature list for the game.

Prime time, during the biggest basketball event in the NBA, to an audience of tens of thousands who usually aren't targeted in video game marketing?

Yes, they spent it wisely and I'm sure it got quite a few people interested just because Spike Lee was involved.

I highly doubt just showing 30 seconds of straight gameplay then following that up with a feature list is going to excite many people outside of the few thousand of us on OS.

Not every piece of marketing that comes out about a video game needs to be 100% gameplay/features. They want to expand their brand and videos like this get the casual fan more interested in buying the game.

Quote:

Originally Posted by bo.jangles344


	If ANYTHING it would help them get feedback from the community in how they're going BEFORE its released. Instead of going to the movies just because the new TOM CRUISE movie is out, I'd like to know about the story, a little bit about the other actors, is the plot interesting to me? Do i want to see in the theater or wait till dvd to dl for free? It's our right to make educated purchases. Enough with the information hold out.

I think it's funny that you're talking about "information hold out" and then go on to reference the movie industry. The movie industry does less than the game industry when they market their product. They made the new Fantastic Four movie look absolutely amazing and apparently it's the worst movie in the history of movies. I mean could you imagine J.J. Abrams showing off new Star Wars footage, posting it on the net and asking the community for feedback on how it's going?

« Previous 1 2 3 456 7 8 9…14 15 Next »

More Links

NBA 2K16 Digital Short - Stephen Curry: Beyond the Shadows