11:24 AM - October 9, 2013 by RaychelSnr
The gaming landscape has changed greatly in the four years since NBA Live and NBA 2K last faced off in competition.
NBA Live went on vacation; NBA 2K grew into a juggernaut.
If EA Sports tries to recapture the basketball gaming market out of the gate, it will be like Jose Calderon trying to guard Kobe. To return to relevance, the Live team needs to rebuild brick by brick.
By focusing on delighting one segment of the community at a time, they can win over different groups of gamers and convert them into loyal customers. To optimize this process, EA can focus on gamers who feel that 2K falls short of satisfying their main desires.
Thankfully, EA picked the perfect way to start.
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