NBA 2K13 News Post

2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

08:48 PM - July 31, 2012 by Steve_OS

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As mentioned yesterday, 2K Sports has officially announced Jay-Z as the as Executive Producer of NBA 2K13. 2K Sports has been promoting this "BIG" announcement for weeks.

In an article, over at ESPN, Jon Robinson describes some of the details he brings to the game.

Quote:


	Carter has not only personally selected the game�s 24-song soundtrack, but he�s also been working with 2K designers on the overall look and feel of the game�s presentation.

24 Song Soundtrack includes:

The Hours: �All in the Jungle�
Too Short: "Blow the Whistle" (Main)
Eric B. and Rakim: �I Ain�t No Joke�
Phoenix: �1901�
Jay-Z: �Pump it Up� (Freestyle)
Puff Daddy and the Family: �Victory� (feat. Notorious B.I.G. & Busta Rhymes)
Daft Punk: �Around the World" (Radio Edit)
Santigold: �Shove It� (feat. Spank Rock)
Kanye West: �Amazing�
Jay-Z: �Run This Town�
The Dirty Projectors: �Stillness in the Move�
Nas: �The World is Yours�
Coldplay: �Viva La Vida�
Roy Ayers: �We Live in Brooklyn, Baby�
Justice: �Stress�
Jay-Z: �The Bounce�
Kanye West: �We Major� (feat. Nas & Really Doe)
Mobb Deep: �Shook Ones, Pt. II�
Meek Mill: �Ima Boss� (Instrumental)
Kanye West: �Mercy� (feat. Big Sean, Pusha T, and 2 Chainz)
U2: �Elevation�
Jay-Z: �On to the Next One�
Jay-Z: �Public Service Announcement�
Jay-Z: �H.A.M.� (Instrumental)

If you're interested in listening to some of the tracks, head on over to the official NBA 2K Facebook page.

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Member Comments

# 81 King_B_Mack @ 07/31/12 10:15 PM

Quote:

Originally Posted by jersez


	I'm not arguing that the soundtrack is mostly rap. I said I liked it, Yes he is worthy of an announcement but I think most of us would think real time physics, something that has to do with revolutionizing the gameplay should be announced. Most of the casual people don't even care for jay-z, most of them are kids.

Seriously though man, I'm honestly sick of hearing about real time physics. How many people that are casual gamers actually know what RTP do in order to make that a huge announcement?

# 82 aholbert32 @ 07/31/12 10:15 PM

Quote:

Originally Posted by TeamBuilder


	A personalized 2K Jay-Z butt scratcher? Oh please!

Thats corny as hell.

# 83 aloncho11 @ 07/31/12 10:17 PM

Quote:

Originally Posted by JerseySuave4


	How is it a negative start to announce having one of the most famous and recognized rappers, as well as a partial owner of an NBA franchise, partner up up with you? You guys that were looking for some major gameplay change need to understand this is the beginning of the hype train. Having Jay Z signed on is going to generate publicity and interest. The gameplay announces will come but to a casual person those aren't what's going to generate buzz.

Quote:

Originally Posted by J_Posse512


	Sadly, people are going to hate on this announcement. I'm not disappointed at all because I understand that from a business and cultural standpoint this is HUGE. Props, 2K..................

Well said. Happy to see 2K take good steps forward and continue to reinvent their series. I'm positive more good news will follow.

# 84 ItsOrangeBaby @ 07/31/12 10:18 PM

Never had a game soundtrack already on my iPod.

Sent from my ADR6425LVW using Tapatalk 2

# 85 liberaluser @ 07/31/12 10:19 PM

One thing that really pops out at me is how bad the non-rap track list is. Not even bad bands but bad song choices.

I love daft punk but they pick the most played-out song instead of a daft punk song most of us have never heard on the radio before. Would have liked some surprising choices that would suggest that Jigga DUG DEEP on th track list, but literally anybody at the 2K office could have picked this song list, it's generic as hell.

# 86 kjjnesb @ 07/31/12 10:20 PM

Quote:

Originally Posted by King_B_Mack


	Seriously though man, I'm honestly sick of hearing about real time physics. How many people that are casual gamers actually know what RTP do in order to make that a huge announcement?

I know right 2K obviously isn't talking about gameplay this early so why would they announce something like that? EA even waited till they were ready to discuss it for madden and showed builds without it in the meantime.

# 87 HuRRiCaNeS27 @ 07/31/12 10:21 PM

I kept telling myself i wasn't gonna be disappointed because the announcement was gonna make the game better one way or another. But holy **** am i disappointed that this is not the case. I actually love the soundtrack, but i would much rather have NO soundtrack at all and have improvements to the gameplay.

**** you 2k, from the bottom of my heart... **** you. Played everyone like a violin.

# 88 23 @ 07/31/12 10:21 PM

Quote:

Originally Posted by aholbert32


	They didnt carry on for "days and days". Ronnie 2k is their marketing guy. He's paid to hype up announcements. He's always extra excited about every 2k game even **** like MLB2k. Why? Because he's paid to do that.

Im talking about the posters here not 2k

I already know Ronnie's schtick

# 89 LakersForLife @ 07/31/12 10:21 PM

Quote:

Originally Posted by aloncho11


	Well said. Happy to see 2K take good steps forward and continue to reinvent their series. I'm positive more good news will follow.

Hey bro just wondering what does the Executive Producer do? I am unfamiliar with that term in video games, thanks.

# 90 aholbert32 @ 07/31/12 10:21 PM

Quote:

Originally Posted by liberaluser


	One thing that really pops out at me is how bad the non-rap track list is. Not even bad bands but bad song choices. I love daft punk but they pick the most played-out song instead of a daft punk song most of us have never heard on the radio before. Would have liked some surprising choices that would suggest that Jigga DUG DEEP on th track list, but literally anybody at the 2K office could have picked this song list, it's generic as hell.

The entire soundtrack is made up of generic and popular songs. I actually prefer this approach. I dont listen to a game soundtrack to find new songs.

# 91 JSensui @ 07/31/12 10:22 PM

People are just annoyed that this is typical of 2k's marketing department. Hyping things up like crazy and falling short of it. Same reason why Peter Molyneux gets so much crap.

There are tons of examples about 2k just coming off as extremely arrogant with their marketing scheme...hence why so many would actually LOVE to see Live scare them a little this year. Even now, we probably have to rely on some dude in Germany to give us some footage of the game, because we never seem to actually get to SEE the final build before the game comes out.

# 92 SambFTW! @ 07/31/12 10:22 PM

methinks the hype machine is broken, it's only crankin' out disappointments.

# 93 aholbert32 @ 07/31/12 10:23 PM

Quote:

Originally Posted by JSensui


	People are just annoyed that this is typical of 2k's marketing department. Hyping things up like crazy and falling short of it. Same reason why Peter Molyneux gets so much crap. There are tons of examples about 2k just coming off as extremely arrogant with their marketing scheme...hence why so many would actually LOVE to see Live scare them a little this year. Even now, we probably have to rely on some dude in Germany to give us some footage of the game, because we never seem to actually get to SEE the final build before the game comes out.

We don't? I remember seeing tons of videos from the Czar based on the final build.

# 94 JBCAROLINAKID @ 07/31/12 10:23 PM

That's it! Jay-Z is the "big" announcement. This f***in' sucks 2k.

# 95 RidirkulousPokes @ 07/31/12 10:24 PM

Quote:

Originally Posted by JerseySuave4


	that's a good thing. You'd rather have a soundtrack with songs you like to listen to than a bunch of random songs from people you've never heard of like a lot of games used to do.

That may be your opinion, but don't generalize or make a blanket statement.

I, for one, love the fact FIFA has lesser known songs and artists that I end up downloading and listening to many times after playing FIFA as do many others.

# 96 JSensui @ 07/31/12 10:24 PM

Quote:

Originally Posted by SambFTW!


	methinks the hype machine is broken, it's only crankin' out disappointments.

I do wonder if this will have a negative effect on 2K's reputation. After this, will people trust 2K anymore? What happens if EA takes this opportunity to give them a huge scare?

Very interested in seeing what happens in the next few weeks...

# 97 youvalss @ 07/31/12 10:25 PM

Quote:

Originally Posted by HuRRiCaNeS27


	** you 2k, from the bottom of my heart... ** you.

Is that all you got?! Come on, you can do better......

Spoiler

I got to give it to 2K, though. I'm enjoying this thread so much! Thank you, 2K!

# 98 jersez @ 07/31/12 10:26 PM

Quote:

Originally Posted by aholbert32


	LOL! I can see it now "NBA2K13....NOW WITH FOOTPLANTING!" Yep, that will get NBA 2k13 trending on Twitter way more than a partnership with one of the biggest musicians in the world.

BUt this isn't even trending on twitter, so it failed bottom line. My thing is this, the casual consumer doesn't check for the game till the demo is released. They don't watch E3 or search for 2k13 ish daily. Basically the only people that care about the game now are the hardcore fans. Which is guaranteed bread, if you announce a couple things. I bet madden 13 is going to sell like crazy because of rtp.

Quote:

Originally Posted by aholbert32


	Here is what I dont get: What is the ****ing rush? We have 7 weeks before the game comes out and 2k has only released one piece of gameplay info related to the game. We all know more info is coming so why all the posts about how people are done with the game and how disappointed people are? If in 7 weeks, 2k disappoints with the info they have provided or if the game looks like crap in videos...people should feel free to complain about the game and talk about how they arent going to save their money. But why do people feel the need to count out the game when we are 7 weeks away from release.

I never said I was disappointed. I like it, it's just not the biggest thing in 2k history. Michael Jordan being the cover athlete on 2k11 was the biggest announcement in sports video game history, so this can't even compare to that announcement. Bottom line this is 2k's on doing.

Quote:

Originally Posted by JerseySuave4


	Again, what is going to generate more buzz and headlines... announcing real time physics or announcing one of the most famous rappers in the world/ part owner of an NBA franchise is helping? You guys are thinking from the mindset of a hardcore gamer. That's stuff they can announce later but won't generate many headlines outside of hardcore gamers. As i type this a Jay Z Budweiser commercial is playing

\

But AGAIN this isn't even buzzing, lol it's not trending. 2k is basically asking people to advertise their game right now, with #NBA2KJAYZ.

If you know anything of twitter, trending topics, just trend. You shouldn't have to request people use your hashtag, if it's buzzing it's buzzing. I agree that 2k13 will get some extra advertising just for having jay-z name on it. But that can go with any product that is endorsed by Jay.

# 99 liberaluser @ 07/31/12 10:27 PM

Quote:

Originally Posted by aholbert32


	The entire soundtrack is made up of generic and popular songs. I actually prefer this approach. I dont listen to a game soundtrack to find new songs.

Then why do we need Jay-Z's musical expertise on the soundtrack if he literally adds nothing to it, no flavor of his own at all except a few licensed songs?

# 100 LakersForLife @ 07/31/12 10:29 PM

Quote:

Originally Posted by JerseySuave4


	that's their own fault then The job of 2k's marketing team is to market the game, generate buzz, generate headlines. A partnership with Jay Z is going to generate buzz. They now have Jay Z who is going to be hyping up the game, doing publicity, probably show up on Sportscenter at some point to market the game. There's 7 months until the game comes out. To jump off the boat over something like this is a little much. Those that are saying, well this was supposed to be a big announcement, again it is! Not in the eyes of a hardcore gamer who wants footplanting, RTP, etc. in terms of gameplay. But like i've explained many times, they now have one of the most famous rappers ever as well as a minority owner of an NBA team working on the game/presentation with them. That's a major announcement to anyone outside of being a hardcore gamer. You hold your breath with NBA Live, i'll enjoy NBA 2k.

7 months until the game comes out??

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2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included