2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[liberaluser]

Quote: Originally Posted by aholbert32

The entire soundtrack is made up of generic and popular songs. I actually prefer this approach. I dont listen to a game soundtrack to find new songs.

Then why do we need Jay-Z's musical expertise on the soundtrack if he literally adds nothing to it, no flavor of his own at all except a few licensed songs?

[JerseySuave4]

Quote: Originally Posted by JSensui

People are just annoyed that this is typical of 2k's marketing department. Hyping things up like crazy and falling short of it. Same reason why Peter Molyneux gets so much crap. There are tons of examples about 2k just coming off as extremely arrogant with their marketing scheme...hence why so many would actually LOVE to see Live scare them a little this year. Even now, we probably have to rely on some dude in Germany to give us some footage of the game, because we never seem to actually get to SEE the final build before the game comes out.

that's their own fault then

The job of 2k's marketing team is to market the game, generate buzz, generate headlines. A partnership with Jay Z is going to generate buzz. They now have Jay Z who is going to be hyping up the game, doing publicity, probably show up on Sportscenter at some point to market the game.

There's 7 weeks until the game comes out. To jump off the boat over something like this is a little much.

Those that are saying, well this was supposed to be a big announcement, again it is! Not in the eyes of a hardcore gamer who wants footplanting, RTP, etc. in terms of gameplay. But like i've explained many times, they now have one of the most famous rappers ever as well as a minority owner of an NBA team working on the game/presentation with them. That's a major announcement to anyone outside of being a hardcore gamer.

You hold your breath with NBA Live, i'll enjoy NBA 2k.

*edit

[LakersForLife]

Quote: Originally Posted by JerseySuave4

that's their own fault then The job of 2k's marketing team is to market the game, generate buzz, generate headlines. A partnership with Jay Z is going to generate buzz. They now have Jay Z who is going to be hyping up the game, doing publicity, probably show up on Sportscenter at some point to market the game. There's 7 months until the game comes out. To jump off the boat over something like this is a little much. Those that are saying, well this was supposed to be a big announcement, again it is! Not in the eyes of a hardcore gamer who wants footplanting, RTP, etc. in terms of gameplay. But like i've explained many times, they now have one of the most famous rappers ever as well as a minority owner of an NBA team working on the game/presentation with them. That's a major announcement to anyone outside of being a hardcore gamer. You hold your breath with NBA Live, i'll enjoy NBA 2k.

7 months until the game comes out??

[ProfessaPackMan]

Judging from this thread, alot of you are upset at the wrong person or in this case, company.

[jd@os]

I read through 6 pages of this thread before posting this but I didn't see the answer to my question (and it's not rhetorical):

If this is THE announcement, then what makes this "one of the biggest announcements in 2k history"?

2K, you can't say, "Oh wait--there's more to come!" No--THIS is THE announcement. Of course there's more to the game, but THIS is THE announcement.

It's kind of like me telling my family I have a HUGE announcement, and when I tell them I'm getting married, they say ok; then I tell them I got a promotion, and they say ok; then I tell them I won the lottery, and they jumped up and down. See what I did there? The marriage was THE announcement, but when I saw there lackluster response, I just kept adding more to it.

Don't ban me for this, but I really want to know what makes THIS "one of the biggest announcements in 2k history"?

[JSensui]

Quote: Originally Posted by JerseySuave4

that's their own fault then The job of 2k's marketing team is to market the game, generate buzz, generate headlines. A partnership with Jay Z is going to generate buzz. They now have Jay Z who is going to be hyping up the game, doing publicity, probably show up on Sportscenter at some point to market the game. There's 7 months until the game comes out. To jump off the boat over something like this is a little much. Those that are saying, well this was supposed to be a big announcement, again it is! Not in the eyes of a hardcore gamer who wants footplanting, RTP, etc. in terms of gameplay. But like i've explained many times, they now have one of the most famous rappers ever as well as a minority owner of an NBA team working on the game/presentation with them. That's a major announcement to anyone outside of being a hardcore gamer. You hold your breath with NBA Live, i'll enjoy NBA 2k.

1. 7 Weeks.

2. It's all well and good that they're hyping the game, but still, there IS such a thing as overkill. Is anyone NOT going to buy the game over this? No, most likely not....But still, it gets very annoying. People aren't exactly fuming at this news. We're just annoyed, in a "pfft....typical" kind of sense.

3. True basketball fans don't care about the franchise name. 2k needs some competition. I'm sure you agree?

[J_Posse]

Quote: Originally Posted by liberaluser

One thing that really pops out at me is how bad the non-rap track list is. Not even bad bands but bad song choices. I love daft punk but they pick the most played-out song instead of a daft punk song most of us have never heard on the radio before. Would have liked some surprising choices that would suggest that Jigga DUG DEEP on th track list, but literally anybody at the 2K office could have picked this song list, it's generic as hell.

Probably was a clearance issue. These songs ain't cheap to get the publishing and clearances for. It is likely easier to get "known" songs cleared than uber-rare releases from artists.

****, THQ is having that issue with WWE '13 and that information should all be in house.

People need to read the article and look at the big picture.

Quote:

“At 2K Sports, we want to transcend just being a video game and be a solid entertainment product with basketball at its core,” said Jason Argent, vice president of marketing for 2K Sports, when I asked him about Jay-Z’s involvement in the game. “This game has gotten so amazingly good from a gameplay standpoint, that we got together and asked what we could do to add to that, to support, and package around an already amazing game. We wanted to talk to people who were authentic to the sport of basketball, but also authentic to the world of entertainment and music and culture. Every time we sat down to make our lists, one guy kept rising to the top, and that’s Jay-Z.” “We actually got more collaborative involvement than I ever could’ve imagined,” said Argent as he broke down hour-long sessions with the development team sitting down with Jay-Z inside his New York office. “Jay has called at eight o’clock at night asking questions and telling us about some of his ideas that he wanted to put in the game. He’s very engaged with this, from the look to the feel to the flow to the creative presentation of the game. Jay wanted the experience from as soon as you load the game to feel like something he did and was something he was involved with. He was focused with everything off the court “This is obviously a big, big announcement for 2K Sports, but this is just the first announcement for ‘NBA 2K13.’ Everything from the feature set to the gameplay has taken another giant, incredible leap forward.” “This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history. ‘NBA 2K13’ will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.”

Now, that could all be more hyping and marketing speak, but I seriously doubt all of it is. ****, it's almost August and the other game hasn't even announced a cover athlete yet (not trying to make this a versus thread).

[youvalss]

Quote: Originally Posted by ProfessaPackMan

Judging from this thread, alot of you are upset at the wrong person or in this case, company.

Why?

Spoiler

There's only one company developing a basketball game.