2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[JerseySuave4]

Quote: Originally Posted by NealN42

Eh...while I don't mind the soundtrack list, this is a really negative start for 2k. The soundtrack for a sports game shouldn't be one of their big announcements, especially when 99% of the songs have been out for quite a while (meaning most people already have them anyway). 2k HAS to start giving their hardcore game audience more love with a sharper focus on gameplay improvements and directly listening to, and fixing, the issues noticed by players who spend real time with the game.

How is it a negative start to announce having one of the most famous and recognized rappers, as well as a partial owner of an NBA franchise, partner up up with you?

You guys that were looking for some major gameplay change need to understand this is the beginning of the hype train. Having Jay Z signed on is going to generate publicity and interest. The gameplay announces will come but to a casual person those aren't what's going to generate buzz.

[jersez]

Quote: Originally Posted by aholbert32

They will always be disappointed if they arent a fan of rap. The soundtracks are always mostly rap. Its completely worth an announcement. Its ridiculous that you don't think a partnership with perhaps one of the most famous musicians in the world isnt worth an announcement.

I'm not arguing that the soundtrack is mostly rap. I said I liked it, Yes he is worthy of an announcement but I think most of us would think real time physics, something that has to do with revolutionizing the gameplay should be announced. Most of the casual people don't even care for jay-z, most of them are kids.

[NBASLAM2001]

So I am guessing the Nets will be extremely overrated this year considering Jay-Z is executive producer?

[J_Posse]

Quote: Originally Posted by LD2k

Again, I will clarify it's more than simply a soundtrack. We'll be detailing more in the future.

Sadly, people are going to hate on this announcement. I'm not disappointed at all because I understand that from a business and cultural standpoint this is HUGE. Props, 2K..................

[Retropyro]

If your going to make an announcement and have your marketing shill hype it up, then make the full announcement.
Only announcing something that is pretty weak (if this was EA, my lord I can't even begin to imagine the bashing they would take for this!) and then saying "but there is more to come" when people criticize it, is just lame.

[kjjnesb]

Quote: Originally Posted by Dirk504

Who cares if its coming if its the same crapfest from last year? I'm still mad that I paid full price for last years garbage and lost interest after a few weeks. Id rather play 2k11.

Who said it will be the same? We haven't seen a current build or feature list of the game or even a screenshot yet I aslo doubt Jay Z picking a few songs took significant time from the developers actually fixing what they could from 2K12.

[jtownboy15]

This is a big announcement, no other game has ever done what 2k has done. This takes presentation to another level.

[gator3guy]

If Meek Mill isn't sitting courtside at Sixers' games I will be disappointed.