2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[JerseySuave4]

Quote: Originally Posted by ItsOrangeBaby

Never had a game soundtrack already on my iPod. Sent from my ADR6425LVW using Tapatalk 2

that's a good thing. You'd rather have a soundtrack with songs you like to listen to than a bunch of random songs from people you've never heard of like a lot of games used to do.

[SambFTW!]

methinks the hype machine is broken, it's only crankin' out disappointments.

[aholbert32]

Quote: Originally Posted by JSensui

People are just annoyed that this is typical of 2k's marketing department. Hyping things up like crazy and falling short of it. Same reason why Peter Molyneux gets so much crap. There are tons of examples about 2k just coming off as extremely arrogant with their marketing scheme...hence why so many would actually LOVE to see Live scare them a little this year. Even now, we probably have to rely on some dude in Germany to give us some footage of the game, because we never seem to actually get to SEE the final build before the game comes out.

We don't? I remember seeing tons of videos from the Czar based on the final build.

[JBCAROLINAKID]

That's it! Jay-Z is the "big" announcement. This f***in' sucks 2k.

[RidirkulousPokes]

Quote: Originally Posted by JerseySuave4

that's a good thing. You'd rather have a soundtrack with songs you like to listen to than a bunch of random songs from people you've never heard of like a lot of games used to do.

That may be your opinion, but don't generalize or make a blanket statement.

I, for one, love the fact FIFA has lesser known songs and artists that I end up downloading and listening to many times after playing FIFA as do many others.

[JSensui]

Quote: Originally Posted by SambFTW!

methinks the hype machine is broken, it's only crankin' out disappointments.

I do wonder if this will have a negative effect on 2K's reputation. After this, will people trust 2K anymore? What happens if EA takes this opportunity to give them a huge scare?

Very interested in seeing what happens in the next few weeks...

[youvalss]

Quote: Originally Posted by HuRRiCaNeS27

**** you 2k, from the bottom of my heart... **** you.

Is that all you got?! Come on, you can do better......

Spoiler

I got to give it to 2K, though. I'm enjoying this thread so much! Thank you, 2K!

[jersez]

Quote: Originally Posted by aholbert32

LOL! I can see it now "NBA2K13....NOW WITH FOOTPLANTING!" Yep, that will get NBA 2k13 trending on Twitter way more than a partnership with one of the biggest musicians in the world.

BUt this isn't even trending on twitter, so it failed bottom line. My thing is this, the casual consumer doesn't check for the game till the demo is released. They don't watch E3 or search for 2k13 ish daily. Basically the only people that care about the game now are the hardcore fans. Which is guaranteed bread, if you announce a couple things. I bet madden 13 is going to sell like crazy because of rtp.

Quote: Originally Posted by aholbert32

Here is what I dont get: What is the ****ing rush? We have 7 weeks before the game comes out and 2k has only released one piece of gameplay info related to the game. We all know more info is coming so why all the posts about how people are done with the game and how disappointed people are? If in 7 weeks, 2k disappoints with the info they have provided or if the game looks like crap in videos...people should feel free to complain about the game and talk about how they arent going to save their money. But why do people feel the need to count out the game when we are 7 weeks away from release.

I never said I was disappointed. I like it, it's just not the biggest thing in 2k history. Michael Jordan being the cover athlete on 2k11 was the biggest announcement in sports video game history, so this can't even compare to that announcement. Bottom line this is 2k's on doing.

Quote: Originally Posted by JerseySuave4

Again, what is going to generate more buzz and headlines... announcing real time physics or announcing one of the most famous rappers in the world/ part owner of an NBA franchise is helping? You guys are thinking from the mindset of a hardcore gamer. That's stuff they can announce later but won't generate many headlines outside of hardcore gamers. As i type this a Jay Z Budweiser commercial is playing

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But AGAIN this isn't even buzzing, lol it's not trending. 2k is basically asking people to advertise their game right now, with #NBA2KJAYZ.

If you know anything of twitter, trending topics, just trend. You shouldn't have to request people use your hashtag, if it's buzzing it's buzzing. I agree that 2k13 will get some extra advertising just for having jay-z name on it. But that can go with any product that is endorsed by Jay.