Rick,
There are two ways to look at the product and any decision the WWE makes (who should be pushed, who should turn, what storylines are good, etc.). One, is to look at the product from a business perspective (overness, buyrates, ratings, etc.)
Then there's looking at decisions and judging them by what we as fans would like to see, and conversely, what we have no interest in seeing. I used to be just like you, preaching the former, and calling everyone who didn't see that keeping Cena face is just good business sense "internet snobs" (though I probably wasn't that harsh). I think I realized that I have no stock in the WWE and thus, it doesn't really matter to me if they get more buys putting Snooki on the card. I can respect it, but I don't have to like it. I'm not going to see any of that extra money.
However, there is this rare middle ground that few people tread where you can like something that's bad for business or hate something that's good for business because you're a fan. I'm not talking about the guys who think that everything the WWE does is crap but are the most loyal viewers. Or on the other end, preach that everything the WWE does is great even if you know damn well you don't wanna see it.
Here are some examples of business and personal feelings that I have that contradict, but I can accept both.
Rey Mysterio is an awesome worker and very underrated (business), but I hate him and the way he is booked (personal)
Alberto Del Rio probably shouldn't win at Mania and will most likely end up going the Swagger/Sheamus route if he does (business), but I will mark like crazy if he does win as he is a top 3 favorite of mine (personal).
Snooki at Wrestlemania is smart business and will increase buyrates (business), but I can't stand the troll and have no desire to see her, or any mixed tag match for that matter at the PPV (personal).
PG makes the product more accessible to families and broadens the WWE audience. It's also a safer play as they have no real competition (business), but I like my programming edgier and think some of what is put out under the PG banner is corny as hell (personal).
I maintain that turning Cena heel would be good for business and for me as a fan, but I digress there as I've already spoken at length about it.
Whether you stick to one side or another it's still a limited view either way. Labeling the other side as snobby or stubborn or whatever doesn't really change anything.