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Madden NFL 11 News Post


CNBC has the story on Madden's weak sales numbers and it's impact on the industry as a whole. Sounds like a blog coming from yours truly soon.

Quote:
Just one week after its flagship franchise hit the streets, EA is already seeing retailers dramatically discount this year’s installment of “Madden NFL”. Amazon, Wal Mart, and GameStop have all dropped the price from $60 to $50.

One possible way to interpret that is the 2010 version of the game hasn’t been selling at the same pace as the 2009 version (which, incidentally, failed to match the 2008 numbers). That’s troubling, since EA relies heavily on Madden for up to 10 percent of its annual revenues.

Admittedly, there were concerns about this year’s game prior to its launch. Pre-orders were flat and Colin Sebastian, an analyst with Lazard Capital Markets, noted that the 2010 installment was “a ‘show-me’ story … People who are tired of what ‘Madden’ has become are saying ‘I know some of my fiends are going to pick it up and I’ll see what they have to say first.'”

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# 181 rangerrick012 @ 08/22/10 03:50 AM
Quote:
Originally Posted by mrprice33
I'm sorry, I didn't realize I wasn't allowed to ask you to explain and expound on your post. It's my fault though, as upon further review, it was so eloquently worded and thoughtfully explained that any further discussion of it was rendered moot.

Anyway, to the topic at hand. I think perhaps we should allow a few more weeks of sales to come in before tapdancing on Madden's grave. As others have pointed out, last year's game didn't start off with a huge bang, yet had a long enough tail to outsell its predecessor. There is a distinct possibility that this could happen here, although it is also possible that the game will do less business.

One extra point, too. I really don't think using UFC (which, like I said, went from savior to dud in about 12 months), NBA 2K (which, much like Madden, has a huge bunch of legacy issues that the developers are either unwilling/unable to fix) or Fifa (which has only recently been even remotely playable, though it still doesn't come close to accurately portraying the sport) as examples of "greatness in sports gaming" really works for me.

There has been one series from last gen which has truly innovated this gen, and that's the NHL series. All of the other sports games generally have similar gameplay to their last gen counterparts, particularly those which many people on here like to point to as some great accomplishment in gaming.


If these games are forced to stay on this 12 month release schedule, we'll never see the innovation that other types of titles have. Do you think there could be anything approaching Halo's Forge World in a game made in 12 months? Do you think EA would be able to create basically perfect matchmaking (ala Starcraft 2) in 12 months? As it currently stands, the situation is as I said. There will be a bunch of iterative releases, with the occasional big deal release. Those of you who expect something of a quantum jump from year to year will always be disappointed, as it's basically impossible to do so on such a short window.
So wait, NBA 2k and FIFA haven't advanced at all from last gen to next gen? OKAY....*sigh*
 
# 182 mrprice33 @ 08/22/10 04:13 AM
Quote:
Originally Posted by rangerrick012
So wait, NBA 2k and FIFA haven't advanced at all from last gen to next gen? OKAY....*sigh*
How do you get that from "All of the other sports games generally have similar gameplay to their last gen counterparts, particularly those which many people on here like to point to as some great accomplishment in gaming"?

And specifically concerning 2k and fifa "NBA 2K (which, much like Madden, has a huge bunch of legacy issues that the developers are either unwilling/unable to fix) or Fifa (which has only recently been even remotely playable, though it still doesn't come close to accurately portraying the sport)"?

I'll clarify further...NBA 2K's largest gameplay innovation this gen was signature shooting, and that's pretty much it. On the court the game doesn't play terribly differently from the last gen versions. It still has way too many PIP, isomotion (another last gen feature) is still awful, the shooting percentages are still too high, and the fast break vacillates between ludicrously difficult (2k8) and hilariously easy (2k10). Furthermore, the player interaction (like Madden's) is firmly stuck in 2005.

FIFA, while a ton of fun to play, doesn't even come close to accurately representing the game. It's still way too fast, through passes still work way too well, and there isn't nearly enough of a midfield game. The mechanics of playing that game have only recently changed (thanks to the locomotion upgrades and improvement in ball physics) but again it's not drastically different.

I wish I didn't have to explain myself when my point is seemingly clearly laid out in my post (never once did I say none of these games have advanced since last gen), but it was a necessity.
 
# 183 inkcil @ 08/22/10 04:58 AM
Quote:
Originally Posted by OctoberRust38
Go and put your pre-order in right away!













Don't be a victim another year, my friend.
Dude, that was hilarious! Is that for real? Wooooow.....LOL
 
# 184 gamemaster-2005 @ 08/22/10 10:45 AM
only thing they got right this year was the superbowl presentation. LOL you get to go to the white house.
 
# 185 RGiles36 @ 08/22/10 11:25 AM
Quote:
Originally Posted by REDRZA
Few things man. Yes, Madden 10 began to make the game more realistic. Madden 11 however, has gone completely the opposite direction with Gameflow which the CPU picks 1 play for you (and an imaginary offensive coordinator tells you how to run it. Yes i know all about game planning but i still do not like the CPU calling a single play for me).

Then you add in the strategy pad, which i don't so much hate, but the fact of the matter is even during the load screens EA is telling you that the strategy pad "streamlines" all the options to one place. I'm pretty sure they "streamlined" it for "casual" players. Hardcore, long time fans don't need anything made easier.

Then you have the fact that defense has taken a big step backwards. Calling a zone is useless, man can be beat, defenders dont react as fast as offenive players due to locomotion (Ian Cummings even admitted it), way too many broken tackles leading to big plays. Who like high scoring games with no real defensive strategy to balance the game? Casual players.
And we can agree to disagree -- no prob.

I'm not sure how M10 can be ruled more hardcore than M11. Run blocking (some of the best seen in football gaming period), catch debugging, locomotion although most agree it could be improved, gameplanning, etc: all of those improvements are for the hardcore gamer. Casuals don't care how the run blocking takes place -- they just want to make big plays with AP. They don't care if the pulling guard picks up the linebacker. Casuals can appreciate improved catching, but it probably didn't stick out as such a flaw in M10 as it did to us. Ditto locomotion and gameplanning...

I'm not saying that M11 wasn't geared towards being more accessible. But to suggest that the hardcore gamer had no place in the development of M11 is a fallacy.

Us hardcores can't have it both ways. Not you in particular, but it seems a lot of people here skipped out on M10 in spite of your assertion that it was a hardcore oriented game. In theory, what would be EA's motivation to continue in that direction if the 'hardcore' didn't support last year?
 
# 186 rooney8 @ 08/22/10 11:32 AM
Quote:
Originally Posted by gamemaster-2005
only thing they got right this year was the superbowl presentation. LOL you get to go to the white house.
They managed to "lay the founadation" for the commentary.
 
# 187 rooney8 @ 08/22/10 11:56 AM
Quote:
Originally Posted by marktg30
I tried to play Madden 10 last night. It was almost unplayable after I have been playing with Locomotion for the last month or so. I think from a gameplay perspective (animations, player control, etc.) it is head and shoulders above Madden 10. I won't be purchasing Madden 11 this year because of what happened (or didn't happen) to Franchise Mode.

FIRST BLOG for Madden 12 needs to be about Franchise Mode. PERIOD.
Fifa rebuilt it's career mode this year but that was after creating a game with great gameplay and selling very well the past couple of years. I think Madden are trying to copy Fifa's route but I think they have failed to create great gameplay and sales are going the wrong way so I wouldn't be surprised if one of the suits changed the plan.
 
# 188 APBamaMan @ 08/22/10 12:00 PM
Quote:
Originally Posted by Only1LT
Like I said, I have no doubt that the confirmation would come. I have thought long before this article that sales would be down this year. They have been down just about every year. Add in the fact that preorder numbers were down and that there were a ton of deals before the game even released, and things didn't look too rosey.

My point wasn't that sales numbers were going to be good, only that the article never mentioned any specific sales numbers. Just that they thought they would be down based on prices being slashed. Again, I always thought sales would be down and that the confirmation that the article lacked, would be available soon.

And for those wanting to take bets on whether madden 11 will sell more than 10, I will take that action lol. It has nothing to do with this article either. I would have taken that bet months ago.



Madden 11 sales for the week:

360: 554,617
PS3: 459,688
Wii: 92,313
PS2: 62,011
PSP: 42,212

Total: 1,210,841

Looks like you would have won as far as first week sales, but are you speaking in terms of overall sales?

Source: http://www.vgchartz.com/weekly.php?date=40405®=World&date=40405&console=&maker=EA+Sports
 
# 189 rooney8 @ 08/22/10 12:20 PM
^^^^^ As I pointed out already Madden 10 released on a friday so only had two days counted for it's first week sales. Madden 09 released on a Wednesday so it had four days of sales counted for release week and Madden 11 was released on a Tuesday so it has five days of sales counted. Yes the numbers are the same but M11 had three more days then M10 that's why the numbers are worse.
 
# 190 ABR173rd @ 08/22/10 12:39 PM
I did buy this game on release day as I have since I can remember,However this year I still have yet to actually play Madden because the game already has issues aside from the strategy pad idea.....This basically translates into this game not being a day one buy for me next year...
 
# 191 APBamaMan @ 08/22/10 01:20 PM
Quote:
Originally Posted by rooney8
^^^^^ As I pointed out already Madden 10 released on a friday so only had two days counted for it's first week sales. Madden 09 released on a Wednesday so it had four days of sales counted for release week and Madden 11 was released on a Tuesday so it has five days of sales counted. Yes the numbers are the same but M11 had three more days then M10 that's why the numbers are worse.
Madden 10 was released on a Friday and I'll give you that.

Madden 09 was released on a Tuesday, not Wednesday according to their release date of August 12, 2008 (which was on a Tuesday).

Madden 11 and 09 were both released on Tuesdays and the numbers in sales between the two has dropped. Madden 10 with it being released on a Friday sold pretty well, considering it was counted for two days like you said. Conventional wisdom would tell you that Madden 11 would sell more than 10 due to it having more days of sales, but they didn't.
 
# 192 RGiles36 @ 08/22/10 02:14 PM
Quote:
Originally Posted by REDRZA
What i still don't understand is for years EA has given the casual player options. NFL Street, NFL Tour, Madden arcade, Madden Wii, NBA Street, NBA homecourt, even Facebreaker!! So why are they trying to make Madden, an NFL game, cater to "everyone". You cannot accomplish that with a hardcore sports title. It's evident as the nose on our faces. The Halo games crush Madden sales and Halo is only on Xbox. If a first party FPS sells more than a multi platform sports title, even as big as Madden, that should tell you all you need to know about what the "casual" gamer prefers.

You simply cannot be a "jack of all trades" because we all know you are then "the master of NONE". I still stand by the approach that the NHL and MLB The Show developers take. Just make the most authentic game you can make, just a high quality product thats mostly true to its sport and it will sell. Let's face it, the only reason NHL doesn't sell as well as Madden is because the NFL is far more popular here in the states than NHL Hockey. Madden does NOT outsell NHL because its a better game, because NHL is far and away a better game.
I agree with your sentiments above. But that doesn't change the character of what Madden is. I'll be surprised if it ever becomes a full blown hardcore game.

Honestly, though I haven't spent much time with NHL, I wouldn't say it's an inaccessible hardcore game. It can be picked up and played. A few years ago, they apparently did what Madden is starting to do now: become more realistic, add a more simplistic control scheme, etc. I think NHL has set the precedent for what Madden will become (or at least attempt to become).

I've said the same things as you as far as the those failed casual-oriented sports games. But I think of Madden as a game that will always try to hit it in the middle.
 
# 193 kjcheezhead @ 08/22/10 02:36 PM
Quote:
Originally Posted by rgiles36
And we can agree to disagree -- no prob.

I'm not sure how M10 can be ruled more hardcore than M11. Run blocking (some of the best seen in football gaming period), catch debugging, locomotion although most agree it could be improved, gameplanning, etc: all of those improvements are for the hardcore gamer. Casuals don't care how the run blocking takes place -- they just want to make big plays with AP. They don't care if the pulling guard picks up the linebacker. Casuals can appreciate improved catching, but it probably didn't stick out as such a flaw in M10 as it did to us. Ditto locomotion and gameplanning...

I'm not saying that M11 wasn't geared towards being more accessible. But to suggest that the hardcore gamer had no place in the development of M11 is a fallacy.

Us hardcores can't have it both ways. Not you in particular, but it seems a lot of people here skipped out on M10 in spite of your assertion that it was a hardcore oriented game. In theory, what would be EA's motivation to continue in that direction if the 'hardcore' didn't support last year?
I see these things differently. Catch debugging, run blocking, locomotion could be considered hardcore but...they are also all offensive geared and casuals love to see highlight plays and tds.

If the 3-4 defense would have been improved, if the individual coverage assignments would have returned, etc. then I would say this game is for the hardcore. As it is, the game is built toward casuals and their love of offense/highlights and the user metacritic score reflects that.
 
# 194 TheWatcher @ 08/22/10 02:39 PM
EA's marketing is the best in the business, they've picked up ground many times before, and I'm confident they'll do it again.

Wake me up for the quarterly and then again in January and we may have something relevant to talk about.
 
# 195 rooney8 @ 08/22/10 02:51 PM
Quote:
Originally Posted by TheWatcher
EA's marketing is the best in the business, they've picked up ground many times before, and I'm confident they'll do it again.

Wake me up for the quarterly and then again in January and we may have something relevant to talk about.
Slow start shows a loss in hardcore fans. If casuals really do like this game they should recover. I still think less than 4m on 360 and Ps3.
 
# 196 rooney8 @ 08/22/10 03:24 PM
Quote:
Originally Posted by LiquorLogic
Or, EA could put the resources they have to better use. Maybe by not renewing the NCAA license, and the NFL license when it expires, they'll free up some resources that can be put toward developing the game.

The approach that EA has taken,with Madden, for the last six years has been to freeze out the competition and market the hek out of their product. Freezing out the competition is expensive. Not paying a billion dollars for exclusive licenses in the future and simply sinking resources in to building the game is a lot cheaper.

The way it looks right now, EA might not have a choice. They're not going let the Madden franchise die.
Yeah the exclusive license has actually lead to lower sales for Madden. I mean 9.5m Nfl games sold on Ps2 and Xbox in 05 down to 4.5m sold on 360 and Ps3 in 2010. I guarentee when they signed the exclusive deal they would have been disappointed with less then 10m+ in sales in 2010.
 
# 197 roadman @ 08/22/10 03:32 PM
Quote:
Originally Posted by rooney8
Slow start shows a loss in hardcore fans. If casuals really do like this game they should recover. I still think less than 4m on 360 and Ps3.
15,000 units/day is a slow start vs last year?

I don't think there is 5 million hardcore fans that purchase Madden. You still have little Johnny asking mommy and daddy for Madden at Xmas time.

Also, we are having our church festival this weekend. Three years ago it rained and barely 50 people showed up. Other than that, it's been well attended.

Not this year. We are lagging behind 20% less people at the gate vs last year. This means less profit as well.

The volunteers all agree it's has something to do with the economy. This is something that people have been coming to for the past 50 yrs. It's been the same festival for the last 20 yrs. People know what to expect and what is being delivered.

To say the economy isn't having an affect is being naive just as much as people saying it's not the game quality. We all know that could improve, but all of us should be cognizant of both areas.

Of course, I agree with The Watcher. Wake me in January.
 
# 198 mrprice33 @ 08/22/10 03:34 PM
Quote:
Originally Posted by kjcheezhead
I see these things differently. Catch debugging, run blocking, locomotion could be considered hardcore but...they are also all offensive geared and casuals love to see highlight plays and tds.

If the 3-4 defense would have been improved, if the individual coverage assignments would have returned, etc. then I would say this game is for the hardcore. As it is, the game is built toward casuals and their love of offense/highlights and the user metacritic score reflects that.
So because the most realistic elements of this game are offensive, that lessens their import in determining whether or not it's a realistic, hardcore game? Where's the line of demarcation? Is it only 3-4 defense, or is the line somewhere else?

It seems to me that the line keeps moving. Run blocking and lineplay used to be a huge sore spot for people and what allegedly held the game back from being as realistic as possible. Now that the run blocking is near perfect and the pass blocking much improved, the target is suddenly the defense. What happens when the 3-4 operates properly? Are we going to move to the kicking game next? And what about after that?

I don't see how an honest person could look at the game in 2007-08 and 2010-11 and not say that 10 and 11 show a clear change in priorities from the arcadey tournament player to the much more realistic, simulation game. If you don't like where the series is headed on the field, I'm not sure what to say to you. Certainly the elements that surround the on-field experience need to be improved (I'm not sure that anyone is disputing that) but on the field this is the best simulation Madden of the series by a wide margin, especially after slider adjustments.
 
# 199 mrprice33 @ 08/22/10 03:36 PM
Quote:
Originally Posted by rooney8
Yeah the exclusive license has actually lead to lower sales for Madden. I mean 9.5m Nfl games sold on Ps2 and Xbox in 05 down to 4.5m sold on 360 and Ps3 in 2010. I guarentee when they signed the exclusive deal they would have been disappointed with less then 10m+ in sales in 2010.
Keep in mind that there were about twice as many ps2s and xboxes in 2005 than there are 360s and ps3s in 2010. They are capturing roughly the same percentage of gamers in 2010 as they did in 2005. I did the math in another thread we had about this, and I can dig it up if you'd like the raw numbers.
 
# 200 roadman @ 08/22/10 03:44 PM
I'm going to copy and paste a post that Adembroski posted a few days ago that I think everyone should take a good look at.

This is what Rgiles has been trying to say.

I want to look at the timeline here for a moment, because it's relevant.

2005 is generally considered by many to be the peak of Madden football. In that year, Ian Cummings and Phil Frazier were both designers, as they continued to be going forward. However, they were not decision makers.

In the leadup to Madden 2006, a "gameplay document" became available to MaddenMania members. It included a series of updates and fixes that were going into Madden 06. It was an honest attempt to reach out. However, the communication ceased as quickly and unexpectedly as it began. It was later revealed that it was Ian Cummings that was attempting to communicate with the sim community.

In 2006 or 2007, I'm not sure, David Ortiz became executive producer of Madden. The direction of Madden around this time went directly toward the tournament player. This was an open, conscious decision on the part of the Madden team. Phil Frazier and Ian Cummings were still designers, as was Ryan Burnsides (who I know was very unhappy with this approach).

In in the months leading up to the release of Madden NFL 2009, David Ortiz departed EA under mysterious circumstances. "Personal reasons" were sited, but rumors existed that there was some disagreements with management or other members of the team.

Madden NFL 09 was a David Ortiz effort. Madden NFL 10 was the first game that Ian and Phil were leaders on. In the time since they have taken over, we have seen the following changes to the "engine"...

* Game speed slowed to realistic levels and the ability to fine tune the game speed
* Slower, more realistic route running
* Locomotion, shifting the emphasis from twitch gaming to using blocks and setting up moves
* The most realistic run blocking system in football game history, by a long ways
* Increased presentation elements, including cut scenes and team specific storylines
* A working fatigue model, perhaps for the first time in a Madden game
* Pro tak, for better or worse, the first gang tackling system AT ALL since last gen
* An elimination of many over-the-top arcady animations, replaced by more down to Earth, realistic animations


Now, not all of these things were done well, but if you can't see the obvious change in direction, you're blind or ignoring it on purpose. A lot of people praise NHL and FIFA and ask "why can't Madden be like that?", forgetting entirely that it took 3 years for both of those games to get to that point... once the decision was made to make them sim. M11 is the 2nd Madden since that decision was made.

If you want a real test of Madden's progress, compare it to NHL 2008 and FIFA 07. Year 2 of the renovation. Look at NHL 09 and FIFA 08 to see where Madden 12 should be.
 


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