NBA Live 16 News Post

NBA Live GameFaceHD Companion App Delayed For Later This Week, No Change in Demo Date

09:50 AM - September 8, 2015 by Steve_OS

Scheduled to release today, the NBA Live Companion app, EA's new face-scanning tech, dubbed GameFaceHD, has been delayed and should release later this week.

Quote:


	Hey guys, the NBA LIVE Companion app will release later this week. We apologize for the short delay and will keep you posted.

According to EA, the team ran into a slight delay in the mobile app submission process.

The delay for the companion app has zero impact on the NBA Live 16 demo, which is still scheduled to release on September 15, featuring LIVE Run, Summer Circuit and Tip Off exhibition games with the Cleveland Cavaliers, Chicago Bulls, Washington Wizards, Golden State Warriors, Los Angeles Clippers and Oklahoma City Thunder.

Once we get official word on the NBA Live GameFaceHD Companion App release date, we will post the news.

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Member Comments

# 41 DIRK41NOWITZKI @ 09/09/15 01:39 AM

Is there a possibility it comes out tomorrow? I'd love for it to come out tomorrow but I'm doubting it based of the fact that EA has been using "Later" this week. One day doesn't really seem like later but a man can hope.

Sent from my iPhone using Tapatalk

# 42 BellSKA @ 09/09/15 07:52 AM

Quote:

Originally Posted by juicey79


	Hey just curious do you think they should hAve put a date stamp on this? I'm a finance guy so this beyond my realm. I'm sure EA isn't happy because this a missed deadline.

It's a double edged sword. To not make an announcement would irritate people since we live in an up-to-the-second information world. But to have something like this happen you still have back lash.

# 43 WTF @ 09/09/15 08:40 AM

Quote:

Originally Posted by DIRK41NOWITZKI


	Is there a possibility it comes out tomorrow? I'd love for it to come out tomorrow but I'm doubting it based of the fact that EA has been using "Later" this week. One day doesn't really seem like later but a man can hope. Sent from my iPhone using Tapatalk

It could be today, could be tomorrow. It's out of their hands unfortunately.

# 44 El_Poopador @ 09/09/15 09:05 AM

Quote:

Originally Posted by bo.jangles344


	I don't know what's less professional here. The fact ea makes an announcement of an app with a launch date, waits till the launch date to pull it for a glitch or a bug, or a company announcing a release date without having it approved for the app stores.

It's not unprofessional at all. If the app was submitted on time, they did all they could to hit their announced release date. But if something in the approval process is delaying it, that is out of their control.

I will say, though, that things like this are generally why a lot of companies do not give hard dates, because third party approvals can slow it down.

# 45 Roger_Black @ 09/09/15 10:46 PM

Quote:

Originally Posted by El_Poopador


	It's not unprofessional at all. If the app was submitted on time, they did all they could to hit their announced release date. But if something in the approval process is delaying it, that is out of their control. I will say, though, that things like this are generally why a lot of companies do not give hard dates, because third party approvals can slow it down.

Consider this....

EA had a functioning app at E3, back in June.

Apparently, it seemed the 'major portions' of the app worked during their live demo onstage.

- They scanned a face. Perfectly.
- On a mobile device.
- Over 3 months ago.

The 'code base' is the same for both iPhones and Android devices. (Especially with software available on the shelf that allows developers to 'write once' and 'deploy on any device'... which means they didn't have to build 2 separate apps for each device - Just one.)

Not sure how EA missed this deadline with that much 'lead time' and about 75% of the app finished.... unless their 'demo' was completely faked.... and they pulled a fast one on the audience.

Or they waited until the very 'last minute' to actually submit code for 3rd-party approval.

Now that would make sense to me.
Just saying.

# 46 mrprice33 @ 09/09/15 10:50 PM

Or....and just go with me on this...something changed between the demo in June and now.

I know, it's crazy to think that something weird might arise when you have the ability to take a scan of your face with a cell phone and upload it into a video game, but stranger things have happened.

Again, I get that they don't have much credibility considering what's happened since Elite 11, but there are some leaps being taken in this thread.

# 47 coolcras7 @ 09/09/15 10:50 PM

Quote:

Originally Posted by Roger_Black


	Consider this.... EA had a functioning app at E3, back in June. Apparently, it seemed the 'major portions' of the app worked during their live demo onstage. - They scanned a face. Perfectly. - On a mobile device. - Over 3 months ago. The 'code base' is the same for both iPhones and Android devices. (Especially with software available on the shelf that allows developers to 'write once' and 'deploy on any device'... which means they didn't have to build 2 separate apps for each device - Just one.) Not sure how EA missed this deadline with that much 'lead time' and about 75% of the app finished.... unless their 'demo' was completely faked.... and they pulled a fast one on the audience. Or they waited until the very 'last minute' to actually submit code for 3rd-party approval. Now that would make sense to me. Just saying.

Dude do you really think he scanned his face live during E3, come on Son that was pre taped.

# 48 Roger_Black @ 09/10/15 01:45 AM

Quote:

Originally Posted by coolcras7


	Dude do you really think he scanned his face live during E3, come on Son that was pre taped.

Why wouldn't the audience (or I) think that the app is a 'working demo' at E3?

The whole PURPOSE of E3 is for the entire gaming industry to show-off their 'working demos'. (Whether the software is 99%, 75%, or only 50% finished.)

Plus, I don't recall seeing / hearing Sean O'Brian use any 'disclaimers' saying that their game face scanning demo app was not 'working as intended' when he stepped onto the stage.

Perhaps you think that EA is not playing 'catch up' with their NBA game this year... and 'can afford' to step onstage at the BIGGEST gaming industry event of the entire year (E3) with a 'pre-taped' demo, hoping to convince gamers worldwide to shell out $60 bucks to help them 'close the gap' on 5 years worth of missed sales goals.

C'mon man.

You think he said to himself...

"I can't wait to get onstage @ E3 without this app working in ANY way, shape, or form WHATSOEVER.... Because it will convince all these highly jaded & skeptical nba gamers that we are doing BIG THINGS this year.... that's worth their hard-earned cash."

Really, my dude? Lol.

# 49 lakers24 @ 09/10/15 06:58 AM

Quote:

Originally Posted by Roger_Black


	Why wouldn't the audience (or I) think that the app is a 'working demo' at E3? The whole PURPOSE of E3 is for the entire gaming industry to show-off their 'working demos'. (Whether the software is 99%, 75%, or only 50% finished.) Plus, I don't recall seeing / hearing Sean O'Brian use any 'disclaimers' saying that their game face scanning demo app was not 'working as intended' when he stepped onto the stage. Perhaps you think that EA is not playing 'catch up' with their NBA game this year... and 'can afford' to step onstage at the BIGGEST gaming industry event of the entire year (E3) with a 'pre-taped' demo, hoping to convince gamers worldwide to shell out $60 bucks to help them 'close the gap' on 5 years worth of missed sales goals. C'mon man. You think he said to himself... "I can't wait to get onstage @ E3 without this app working in ANY way, shape, or form WHATSOEVER.... Because it will convince all these highly jaded & skeptical nba gamers that we are doing BIG THINGS this year.... that's worth their hard-earned cash." Really, my dude? Lol.

I think it was kind of obvious that the scan onstage wasn't already done. Yeah they may have showed a clip of what the process would look like, but that wasn't the true scanning app. Just can't take the chance that something doesn't go as intended on stage at that point, not to mention they already had a render ready to go(hence the game clips that rolled right after with the face scan he'd done before E3).
Companies do the "live stage demo" stuff all the time. It's to prevent unforeseen issues on stage because something could bug out vs just having a video playing. It's the same thing as far as the graphics downgrades we see. Most of those demos are running on PC's offstage with the graphics turned up.

# 50 El_Poopador @ 09/10/15 09:06 AM

Quote:

Originally Posted by Roger_Black


	Consider this.... EA had a functioning app at E3, back in June. Apparently, it seemed the 'major portions' of the app worked during their live demo onstage. - They scanned a face. Perfectly. - On a mobile device. - Over 3 months ago. The 'code base' is the same for both iPhones and Android devices. (Especially with software available on the shelf that allows developers to 'write once' and 'deploy on any device'... which means they didn't have to build 2 separate apps for each device - Just one.) Not sure how EA missed this deadline with that much 'lead time' and about 75% of the app finished.... unless their 'demo' was completely faked.... and they pulled a fast one on the audience. Or they waited until the very 'last minute' to actually submit code for 3rd-party approval. Now that would make sense to me. Just saying.

I've worked in app development, and I can tell you that you're incorrect on both counts. Developing for iOS is very different than developing for Android. Also, if any change is made, it needs to go through the approval process again. Even if they just want to change the font of the splash screen for the app, the whole app has to be reapproved by both parties. And sometimes those third parties slow things down.

Again, I'm not letting EA off the hook, but this one may very well have been out of their control. But, like I said earlier, that is why a lot of companies do not give hard release dates for apps/app updates.

# 51 macky61528 @ 09/10/15 09:46 AM

Quote:

Originally Posted by El_Poopador


	I've worked in app development, and I can tell you that you're incorrect on both counts. Developing for iOS is very different than developing for Android. Also, if any change is made, it needs to go through the approval process again. Even if they just want to change the font of the splash screen for the app, the whole app has to be reapproved by both parties. And sometimes those third parties slow things down. Again, I'm not letting EA off the hook, but this one may very well have been out of their control. But, like I said earlier, that is why a lot of companies do not give hard release dates for apps/app updates.

Yup that's true. EA should have known this from the start, oh well.

# 52 MontanaMan @ 09/10/15 12:05 PM

Will this be out in time for the demo at least? I want to scan my face for my created guy...

# 53 pdawg17 @ 09/10/15 12:12 PM

Getting nearer and nearer to the end of the week...if they couldn't control the release date originally do they have control over making sure it's out this week?

# 54 Rockie_Fresh88 @ 09/10/15 12:37 PM

I'm excited to try the demo out next week hopefully I can face scan before then

# 55 WTF @ 09/10/15 12:43 PM

I wish it'd release on the other platform instead of making apple & android wait, lol.

Regardless, you can go ahead and start your rising star/pro-am player, and then update the head scan as it's available. In other words, you won't have to restart if you didn't have your head at first.

# 56 Roger_Black @ 09/10/15 03:28 PM

Quote:

Originally Posted by El_Poopador


	I've worked in app development, and I can tell you that you're incorrect on both counts. Developing for iOS is very different than developing for Android. Also, if any change is made, it needs to go through the approval process again. Even if they just want to change the font of the splash screen for the app, the whole app has to be reapproved by both parties. And sometimes those third parties slow things down. Again, I'm not letting EA off the hook, but this one may very well have been out of their control. But, like I said earlier, that is why a lot of companies do not give hard release dates for apps/app updates.

I work in software development also.

Technically we are both right.

I agree that there are 2 completely different environments for app development:

- Android apps utilize Java based SDKs.
- While, iOS apps utilize Objective-C based SDKs.

However, we don’t know the actual technology EA used for ‘facial recognition’… which was my original point.

Mainly because there are ‘web-based’ facial scanning tools/software available....
As well as ‘native’ facial scanning tools/software on the market also.

And some of these (face scanning) SDKs can be installed on a mobile device using a Code Wrapper:
- They use a Java Wrapper for Android Devices.
- And use a C# Wrapper for iOS Devices.

EA could have built it 'from scratch' on their own... or licensed a 3rd-party app... or used a web-based solution. Who knows?

But if they wanted to use a single codebase to build the app, the key is to centralize as much common business logic (workflows, database storage, network calls, authentication, Account Mgmt stuff, etc.) in a common library and reference it from separate dedicated iOS and Android functions, which activate the mobile device camera. The trick is to keep these “UI layers” as thin as possible and centralize as much code as possible.

So yes, (in reality) EA could build BOTH Native iOS and Android Apps from a single, shared C# codebase, by using tools like:

- Xamarin
- Automagical
- PhoneGap
- Softonic
- Face++
- Or a dozen other tools I didn’t list here.

Don’t get me wrong, I don’t work for EA, so I do not know ‘how’ they built their app, or ‘why’ they built it the way they did… nor what specific technology they use ‘under the hood’… but I do know that it is POSSIBLE to accomplish using a single codebase. That’s all I’m saying.

Especially if they are using ‘cloud-based’ facial scanning software…. there would probably be no need to build a native (Java based) Android app, or a native (Objective-C based) iOS app.

So the only questions are whether EA built it ‘completely native’, or if they used any additional ‘cloud-based’ technology, and what the ‘limitations’ are for doing so… and WHAT ELSE the software does, aside from just scanning faces & uploading the data to EA servers.

But we will find out whenever the app actually drops.

On a Sidenote: here’s some video footage of the GameFaceHD app working on a mobile device back in June, about 1 week after E3 finished:

https://www.facebook.com/EASPORTSNBA...5690472715627/

# 57 The 24th Letter @ 09/10/15 07:52 PM

Was the Hoop guy supposed to drop some gameplay today?

Sent from my iPhone using Tapatalk

# 58 WTF @ 09/10/15 07:54 PM

the Hoop guy.

He said this week, not sure what day that entails.

# 59 mmafan18 @ 09/11/15 01:27 AM

Quote:

Originally Posted by Roger_Black


	I work in software development also. Technically we are both right. I agree that there are 2 completely different environments for app development: - Android apps utilize Java based SDKs. - While, iOS apps utilize Objective-C based SDKs. However, we don’t know the actual technology EA used for ‘facial recognition’… which was my original point. Mainly because there are ‘web-based’ facial scanning tools/software available.... As well as ‘native’ facial scanning tools/software on the market also. And some of these (face scanning) SDKs can be installed on a mobile device using a Code Wrapper: - They use a Java Wrapper for Android Devices. - And use a C# Wrapper for iOS Devices. EA could have built it 'from scratch' on their own... or licensed a 3rd-party app... or used a web-based solution. Who knows? But if they wanted to use a single codebase to build the app, the key is to centralize as much common business logic (workflows, database storage, network calls, authentication, Account Mgmt stuff, etc.) in a common library and reference it from separate dedicated iOS and Android functions, which activate the mobile device camera. The trick is to keep these “UI layers” as thin as possible and centralize as much code as possible. So yes, (in reality) EA could build BOTH Native iOS and Android Apps from a single, shared C# codebase, by using tools like: - Xamarin - Automagical - PhoneGap - Softonic - Face++ - Or a dozen other tools I didn’t list here. Don’t get me wrong, I don’t work for EA, so I do not know ‘how’ they built their app, or ‘why’ they built it the way they did… nor what specific technology they use ‘under the hood’… but I do know that it is POSSIBLE to accomplish using a single codebase. That’s all I’m saying. Especially if they are using ‘cloud-based’ facial scanning software…. there would probably be no need to build a native (Java based) Android app, or a native (Objective-C based) iOS app. So the only questions are whether EA built it ‘completely native’, or if they used any additional ‘cloud-based’ technology, and what the ‘limitations’ are for doing so… and WHAT ELSE the software does, aside from just scanning faces & uploading the data to EA servers. But we will find out whenever the app actually drops. On a Sidenote:here’s some video footage of the GameFaceHD app working on a mobile device back in June, about 1 week after E3 finished: https://www.facebook.com/EASPORTSNBA...5690472715627/

This is pretty easy to answer. Here is the website of the company working on the app. http://seene.co/

And here is a video from June showing somebody scan there face.

https://www.youtube.com/watch?v=gLMOpt5invA

# 60 MontanaMan @ 09/11/15 02:15 AM

Quote:

Originally Posted by WTF


	I wish it'd release on the other platform instead of making apple & android wait, lol. Regardless, you can go ahead and start your rising star/pro-am player, and then update the head scan as it's available. In other words, you won't have to restart if you didn't have your head at first.

Good to know, hopefully it doesn't come to that

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