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Jacksonville Jaguars New Logo For 2013 Season

06:06 PM - February 5, 2013 by Steve_OS

Your thoughts on the new 2013 Jacksonville Jaguars logo?

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Platform: PC / PS3 / Xbox 360Votes for game: 20 - View All

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# 21 RJTurneR @ 02/06/13 10:03 AM

I like it without it the sheild and the 'Jags' bit. That kind of ruins it for me. Seems anyone who has some kind of animal of some sort in their logo is changing it. Panthers, Dolphins, Jaguars.. Maybe it's some sort of evolution?

# 22 Sportzfan0290 @ 02/06/13 12:53 PM

The old one was better and way more sick. This one is like something out of disney too friendly of a jaguar.

# 23 BlueNGold @ 02/06/13 01:21 PM

It's a little too cartoon-ish, but I think it's a slight improvement over the old logo.

I'm a lot more interested in seeing what the jerseys look like.

# 24 Bulls321974 @ 02/06/13 01:29 PM

Quote:

Originally Posted by p_rushing


	Don't like it. It would be better if they didn't make the face as wide and got rid of those stupid ears. Nike has ruined the logo and now they are also going ruin the uniform that Reebok already screwed up. Nike is making all black uniform the primary one, it is being released this year. Hopefully Lamborghini sues the Jags and forces them to change it. The Jags would then be the only team to be sued twice by a car maker for copying their logos.

Since when have companies like Nike been in charge of creating a team's brand identity? The respective teams have always been doing that!

# 25 TalenT @ 02/06/13 01:40 PM

I actually like it...I'm not a Jags fan though (Maybe that's why I like it. Lol)

# 26 C the Lyte @ 02/06/13 04:09 PM

I was looking @ a mock draft on another site and they had the new logo, only shrunk down.

The white around the mouth made it look as if it had rabies.

# 27 areobee401 @ 02/06/13 04:11 PM

I can't be the only one who thought of ThunderCats when first seeing the Jags new logo.

# 28 doughy1kanobi @ 02/06/13 04:45 PM

Looks like a jaguar Simba to me.

# 29 Buckeyes_Doc @ 02/06/13 05:28 PM

It does look feminine. I'm not sure if it's an upgrade or not. The more I look at the old, the more I dislike it. I do like the shield though.

# 30 Godgers12 @ 02/06/13 06:10 PM

This logo, looks like a female Jaguar. I don't think there is any denying that. They should have made a logo of a Jaguar taking down a Buffalo or something. Or at least add some red stains on the tip of the canines, with blood dripping off of them.

# 31 AlterEgoDuane @ 02/06/13 06:10 PM

Eh, it's not too bad. A much-needed upgrade from the mid-90s logo they have been using since their inception. Here's to hoping a new logo brings new uniforms with it. The all-blacks were alright, but I miss the black on teal on black. But, this could also pave the way for new combinations like white helmets.

Unfortunately, none of this can improve the product on the field. It's a good logo for their impending move to LA. (Come on, let's be real here. You really think they are staying in Jacksonville? Right.)

# 32 AlterEgoDuane @ 02/06/13 06:11 PM

@godgers12. Can you apply to be their logo designer? That's hilarious... and bad ***.

# 33 p_rushing @ 02/06/13 06:20 PM

Quote:

Originally Posted by Bulls321974


	Since when have companies like Nike been in charge of creating a team's brand identity? The respective teams have always been doing that!

Quote:

Originally Posted by Multi


	They just make the uniforms, the team handles the design.

Quote:

Originally Posted by King_B_Mack


	Wait, Nike is in charge of team logos? They design the uniforms right? Not the logos?

Nike and the Jags have released info last year that they would have the first complete redesign for the Nike contract. While yes teams and the NFL have final say, I'm sure this came from Nike and not the team designing it.

# 34 Bmore Irish @ 02/06/13 06:36 PM

i like it. the old logo wasn't too bad, it has just started to look outdated. the jags have good colors though, they should make better use of them in their unis.

# 35 p_rushing @ 02/06/13 06:41 PM

Quote:

Originally Posted by AlterEgoDuane


	Unfortunately, none of this can improve the product on the field. It's a good logo for their impending move to LA. (Come on, let's be real here. You really think they are staying in Jacksonville? Right.)

Sorry but you need to stop watching ESPN and actually do some reading yourself. The Jaguars are investing $50 million to build the largest video board in the NFL, it will be larger than even the new Texans one.

The Jags are not going anywhere and have a very strong lease that in the NFL is almost impossible to get out of.

# 36 Spaced Ace @ 02/06/13 07:12 PM

I think it's an improvement.

# 37 jfRED33 @ 02/06/13 08:45 PM

Very nice. Massive improvement over the original. Now, let's see if the actual logo colors are incorporated better into the unis... and not so much black.

Sent from my VS840 4G using Tapatalk 2

# 38 nowayout47 @ 02/07/13 02:36 PM

I've been looking on the Sportslogo website and some of the members over there made some great concepts on how they would change this logo.

Here are some of them:

Personally, I love the one with a reduced aspect ratio. (the first one)

# 39 SickDL @ 02/08/13 12:20 PM

Will they change the jerseys to?

# 40 Buckeyes_Doc @ 02/08/13 02:17 PM

Yeah that first one looks a whole lot better.

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