Jacksonville Jaguars New Logo For 2013 Season

[Buckeyes_Doc]

It does look feminine. I'm not sure if it's an upgrade or not. The more I look at the old, the more I dislike it. I do like the shield though.

[Godgers12]

This logo, looks like a female Jaguar. I don't think there is any denying that. They should have made a logo of a Jaguar taking down a Buffalo or something. Or at least add some red stains on the tip of the canines, with blood dripping off of them.

[AlterEgoDuane]

Eh, it's not too bad. A much-needed upgrade from the mid-90s logo they have been using since their inception. Here's to hoping a new logo brings new uniforms with it. The all-blacks were alright, but I miss the black on teal on black. But, this could also pave the way for new combinations like white helmets.

Unfortunately, none of this can improve the product on the field. It's a good logo for their impending move to LA. (Come on, let's be real here. You really think they are staying in Jacksonville? Right.)

[AlterEgoDuane]

@godgers12. Can you apply to be their logo designer? That's hilarious... and bad ***.

[p_rushing]

Quote: Originally Posted by Bulls321974

Since when have companies like Nike been in charge of creating a team's brand identity? The respective teams have always been doing that!

Quote: Originally Posted by Multi

They just make the uniforms, the team handles the design.

Quote: Originally Posted by King_B_Mack

Wait, Nike is in charge of team logos? They design the uniforms right? Not the logos?

Nike and the Jags have released info last year that they would have the first complete redesign for the Nike contract. While yes teams and the NFL have final say, I'm sure this came from Nike and not the team designing it.

[Bmore Irish]

i like it. the old logo wasn't too bad, it has just started to look outdated. the jags have good colors though, they should make better use of them in their unis.

[p_rushing]

Quote: Originally Posted by AlterEgoDuane

Unfortunately, none of this can improve the product on the field. It's a good logo for their impending move to LA. (Come on, let's be real here. You really think they are staying in Jacksonville? Right.)

Sorry but you need to stop watching ESPN and actually do some reading yourself. The Jaguars are investing $50 million to build the largest video board in the NFL, it will be larger than even the new Texans one.



The Jags are not going anywhere and have a very strong lease that in the NFL is almost impossible to get out of.

[Spaced Ace]

I think it's an improvement.