They talk about how cool it is that they added mascots coming in as paratroopers and how they borrowed the technology from BF3. They are saying how exciting it is that they can borrow all these things from other EA games.
I know this is a "sights and sounds" blog but why not borrow:
FIFA's locomotion system
BF3 running animations (Not the exact thing but that technology)
NHL's physics engine
etc.....