NBA 2K12 News Post

2K Sports Announces NBA 2K12: Game of the Year Edition

12:48 PM - February 15, 2012 by mreyes930

2K Sports today announced that the NBA® 2K12: Game of the Year Edition will be available on March 11, 2012 for $49.99 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system.

For a limited time, the package will be available exclusively at Best Buy stores nationwide. It includes a full retail version of NBA 2K12, the previously released Legends Showcase add-on content and a commemorative poster featuring Michael Jordan, Magic Johnson and Larry Bird.

“We’re always committed to giving our fans great value,” said Jason Argent, vice president of marketing for 2K Sports. “This is a great opportunity to not only get your hands on NBA 2K12, but the terrific Legends Showcase content as well. Gamers and basketball fans alike will love this package.”

NBA 2K12 is the latest installment of the top-rated and top-selling NBA video game simulation franchise* and winner of 26 Sports Game of the Year awards.

Legends Showcase enhances NBA 2K12 by allowing gamers to select from more than 300 of the NBA’s all-time greatest players, including Jordan, Bird, Johnson and Dr. J, and compete in authentic pick-up games from 1-on-1 up to 5-on-5. Legends Showcase also features mini-games, such as 21 and H-O-R-S-E, along with other new features like the 2-on-2 Teammate Challenge and 3-on-3 Era Challenge.

Developed by Visual Concepts, a 2K Sports studio, NBA 2K12: Game of the Year Edition is rated E for everyone by the ESRB and will be available on March 11, 2012.

Game: NBA 2K12Reader Score: 8/10 - Vote Now
Platform: iOS / PC / PS3 / Xbox 360Votes for game: 102 - View All

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Member Comments

# 81 Cardot @ 02/17/12 02:26 PM

Not sure if this will make any of you guys feel better, but despite getting more for less, anyone who waited this long to get the game, probably won't get near the enjoyment you did. People that waited this long are not hardcore NBA video game fans. And I would bet that most people that will take advantage of this deal will dabble for a little while and then move on to another game.

To try to put a number on it, I would guess that anyone who bought the game at release and got the DLC has logged at least 150 hours of gamplay....so 50 cents an hour? I bet that anyone getting this deal won't even make it to 50 hours.....so more than $1 per hour. So still a much better "value" for the release day crowd.

# 82 kbmnm247 @ 02/17/12 02:31 PM

Quote:

Originally Posted by Pared


	Are you serious? I'll side with you for a second and say this was a bad move. How is that not EQUALLY a poor decision? Sell a game at a point where baseball is in full swing and the football releases are right around the corner. You asked if this has been done and I pointed to LBP. Sports titles drop in price quite often a few months after release - I believe EA did the same exact thing shortly after NBA Jam was released - people bought the disc version and they announced a new version, CHEAPER, with updated rosters for release on XBL.

How is what not an equally poor decision? Releasing a GOTY sports game? When has that ever been done before? The YEAR isn't even halfway done yet and they are releasing a GOTY version? What?

And LBP GOTY came out one year (almost to the date) after LBP. It included DLC costumes that cost $4, for free, and other levels created by LBP users. It didn't include a totally new mode and the ability to do things that should have been in the original game, like this DLC is. MK (the other you mentioned) came out 10 months ago and the GOTY is still not out yet, and is just a rumor.

NBA 2k12 was released October 2011, the season is still going on, and this is being released 5 months later, with DLC for free that was released what, 3 months prior? It's sold 4 million units, NBA 2k11 has sold 5.5m I believe. I think this is a drastic move to make that also alienates loyal customers. I think they could make up 1.5m in sales by the end of the season without also providing the DLC for free. My only problem is with what seems like unfairness regarding DLC. I know there's nothing I can do about it. I know it probably happened in other genres but I don't think it has ever happened in sports and I don't want it to happen. This is how it starts, and I don't want to see how it ends.

# 83 kbmnm247 @ 02/17/12 02:38 PM

I guess, in all honesty, my beef is with this new "preorder here and get this special stuff that all other users will never be able to even pay for" concept that is overtaking videogames. I just don't understand why nowadays we, as customers, can't get the FULL version of a game anymore without having to pay $40 extra.

That's pretty much what this is, it's not even a 2k thing. You guys could have used that point to get me to shut up but I guess no one even realized it was best buy only.

# 84 Pared @ 02/17/12 02:43 PM

What you proposed is they sell it, end of the season, when people aren't buying basketball games. This genre is seasonal. You're saying they should not provide an incentive on a title that has seemingly dropped off in sales and somehow expect fans of this series to have waited the entire season to buy the product?

I expected as much about LBP and MK. You're asking for examples in a genre that moves faster than any other. What about NBA Jam?

Companies do this often - the cell phone marketplace is another example.

I'm not happy about it. I didn't even buy the DLC because I didn't think it held the value it was being sold as having. But this is where the sports genre will be moving to, one way or another. These companies need to milk as much as they can from a license that only holds limited value every single year.

That's just the reality of the situation, personal feelings aside. EDIT - Best Buy only or not - your points still stand. It's being offered and you can still get it.

# 85 kbmnm247 @ 02/17/12 03:31 PM

Quote:

Originally Posted by Pared


	What you proposed is they sell it, end of the season, when people aren't buying basketball games. This genre is seasonal. You're saying they should not provide an incentive on a title that has seemingly dropped off in sales and somehow expect fans of this series to have waited the entire season to buy the product? I expected as much about LBP and MK. You're asking for examples in a genre that moves faster than any other. What about NBA Jam? Companies do this often - the cell phone marketplace is another example. I'm not happy about it. I didn't even buy the DLC because I didn't think it held the value it was being sold as having. But this is where the sports genre will be moving to, one way or another. These companies need to milk as much as they can from a license that only holds limited value every single year. That's just the reality of the situation, personal feelings aside. EDIT - Best Buy only or not - your points still stand. It's being offered and you can still get it.

I didn't propose anything. You asked me when they should sell it. I answered. I said never, or after the season. I never saw a GOTY sports game before ever so... yeah?

NBA Jam I had bought the disc version, the XBL version which was much better was released a year later. I didn't see that as a money grab or similar to a GOTY edition. It was a totally new game released with new modes new rosters new graphics new sounds and only available electronically. I have no problems with the games decreasing in price, that is expected, to incentivize sales as you and I've agreed on. I'd also have no problem if I bought the DLC day one and it was reduced to $5 or free to all a few months after. My only problem is that I'm going to have to pay $10 for something that, basically (after March 11), is free. If there was a place that I could return my 2k to and get a full refund I would, and I'd go buy the GOTY version. Hell, if I could trade in my current 2k12 for a GOTY with the DLC for free I would. Even double hell, if I could trade in current 2k12 for GOTY and pay $5 I'd still be saving on just buying the DLC normally. It just seems like such a stupid thing to do PR wise over $10.

I agree this is where all gaming is going, sports gaming was the last remaining genre where they didn't nickel and dime us with DLC because they would exploit us by releasing yearly titles that were basically the same game + a few extras. To add the DLC nickel and diming to that just rubs my the wrong way and makes me rethink how much longer I'll be buying these games.

# 86 Cardot @ 02/17/12 03:57 PM

Quote:

Originally Posted by kbmnm247


	I have no problems with the games decreasing in price, that is expected, to incentivize sales as you and I've agreed on. I'd also have no problem if I bought the DLC day one and it was reduced to $5 or free to all a few months after. My only problem is that I'm going to have to pay $10 for something that, basically (after March 11), is free.

So would it have been ok if the GOTY version came without the DLC at a price of $39.99?

# 87 kbmnm247 @ 02/17/12 04:58 PM

Quote:

Originally Posted by Cardot


	So would it have been ok if the GOTY version came without the DLC at a price of $39.99?

Yes I would have been completely fine with that. I also realize you can look at it like that if you wish. However the way it is promoted is that the game is $50 and dlc is free. So that argument goes out the window IMO and even if you wanted to you could argue "well why am I paying for optional DLC"

# 88 Pared @ 02/17/12 05:44 PM

I'll tell you what - it is only a matter of time before we see paid updates. The reaction to free rosters doesn't make sense.

Then everyone "wins" (and I use that very loosely); it's paid incentive to do update work and we get results that warrant a cost.

# 89 NINJAK2 @ 02/17/12 06:16 PM

Quote:

Originally Posted by Pared


	I'll tell you what - it is only a matter of time before we see paid updates. The reaction to free rosters doesn't make sense. Then everyone "wins" (and I use that very loosely); it's paid incentive to do update work and we get results that warrant a cost.

You may be right Pared, but then we would just be paying for bad roster updates. Don't think it's unreasonable for customers to expect all current NBA players in the game and no one put a gun to 2k's head and told them to promise player art updates with tats, hair, etc, changes. This was an addition I never expected to have and once it was promised expectations were raised that they themselves created. 2k was just way too ambitious this year which resulted in a lack of focus in some areas of the game. If you are talking about something different I apologize. Maybe it's just safe to blame the lockout for the poor execution on some of their promises...

# 90 Chairman7w @ 02/17/12 06:53 PM

No, not at all.

I think it's a weak offering, and I won't be getting it, but I'm not offended by it. Can't imagine why anyone would be. It's simply the company trying to get a *little* more profit out of their product, hoping those that didn't buy it might be persuaded to slap doen $50 for it.

(shrug) Who cares?

Quote:

Originally Posted by kbmnm247


	Anyone else find this a kick in the balls to the people who supported this game for $60 on release day?

# 91 Chairman7w @ 02/17/12 07:00 PM

But... who gives a sh&t??? Just don't buy it.

Why in the world would you be offended?

Quote:

Originally Posted by kbmnm247


	How is what not an equally poor decision? Releasing a GOTY sports game? When has that ever been done before? The YEAR isn't even halfway done yet and they are releasing a GOTY version? What? And LBP GOTY came out one year (almost to the date) after LBP. It included DLC costumes that cost $4, for free, and other levels created by LBP users. It didn't include a totally new mode and the ability to do things that should have been in the original game, like this DLC is. MK (the other you mentioned) came out 10 months ago and the GOTY is still not out yet, and is just a rumor. NBA 2k12 was released October 2011, the season is still going on, and this is being released 5 months later, with DLC for free that was released what, 3 months prior? It's sold 4 million units, NBA 2k11 has sold 5.5m I believe. I think this is a drastic move to make that also alienates loyal customers. I think they could make up 1.5m in sales by the end of the season without also providing the DLC for free. My only problem is with what seems like unfairness regarding DLC. I know there's nothing I can do about it. I know it probably happened in other genres but I don't think it has ever happened in sports and I don't want it to happen. This is how it starts, and I don't want to see how it ends.

# 92 bedwardsroy19 @ 02/17/12 07:23 PM

Quote:

Originally Posted by Chairman7w


	But... who gives a sh&t??? Just don't buy it. Why in the world would you be offended?

Most people who are upset are the ones who recently purchased the DLC for ten dollars that's now be given out for free with the game

# 93 DJ @ 02/18/12 01:04 AM

Quote:

Originally Posted by NINJAK2


	You may be right Pared, but then we would just be paying for bad roster updates. Don't think it's unreasonable for customers to expect all current NBA players in the game and no one put a gun to 2k's head and told them to promise player art updates with tats, hair, etc, changes. This was an addition I never expected to have and once it was promised expectations were raised that they themselves created. 2k was just way too ambitious this year which resulted in a lack of focus in some areas of the game. If you are talking about something different I apologize. Maybe it's just safe to blame the lockout for the poor execution on some of their promises...

Yeah, the lockout had a bigger impact on 2K12 than I think we expected. Although, that still doesn't excuse the hard-coded issues that are in the game like over-aggressive guards, lack of control when playing D and the lack of CPU double-teams.

Maybe in hindsight 2K would've been better served to have gone all-in with Classic Rosters (have the current teams set to 2010-11 end of year rosters) and drop that as the main game and then, once the Lockout was settled, take 2 months to really nail down the rosters and release a GOTY edition at the All-Star Break that featured all of the Classic Teams and the updated 2011-12 rosters.

But then, do you charge the Day One buyers for the roster update? It's an interesting question. Ten bucks may be a bit steep; maybe 3-5 bucks for the initial update and then subsequent updates are free of charge.

# 94 steveclever @ 02/18/12 02:10 PM

I could care less about the price drop or the add-on's...but if you're going to spend time marketing and producing a product, fix the one that's already out there. There's more bugs and glitches in NBA 2K12 than were in Windows ME. It's a slap in the face to those of us who spent our $60 and get a seriously flawed product.

# 95 coolcras7 @ 02/18/12 06:50 PM

Quote:

Originally Posted by kbmnm247


	Stores usually have price guarantees and if an item you bought a week before goes on sale next week you can still go in and get your refund. Anyway, this has nothing to do with that. No one is complaining that the GOTY is $50 not $60. They are complaining because the DLC is included in that $50 and will still cost money to those who bought the game day one for $60. It's just a bad PR move. Like was mentioned earlier in the thread, if the GOTY was $40 and DLC stayed at $10 I wouldn't be upset with this news at all. You're comparing apples to oranges by comparing TVs to videogames. Also, no one is asking for a refund. No one is even really asking for the DLC to be free, (other than me because it just seems fair) they are just voicing their displeasure with this news. Which I think is perfectly valid and so should you. Just because companies do this consumers doesn't mean you should just sit back and take it and be happy. That's a bad precedent to start.

It's not apples and oranges, it's the way all companies are run today, once a products sales have reached there peak a company has to now try to get rid of their remaining stock so they drop the price the offer a cheap add on with the purchase, we see it with CPU's buy this get a free printer, 2k is just doing the same, this is the future of gaming get use to it.

PS : stores don't offer price guarantees 3-4 months later most you will get is 1-2 weeks

# 96 coolcras7 @ 02/18/12 06:55 PM

Quote:

Originally Posted by steveclever


	I could care less about the price drop or the add-on's...but if you're going to spend time marketing and producing a product, fix the one that's already out there. There's more bugs and glitches in NBA 2K12 than were in Windows ME. It's a slap in the face to those of us who spent our $60 and get a seriously flawed product.

You do know the Marketing team and the game developers are not the same, and it's not about spending money to fix 2k12 is about time available, we are almost in March, 2k13 is coming out a little over 7 months from now, so what should their priority be at this time.

# 97 kbmnm247 @ 02/19/12 09:40 AM

Quote:

Originally Posted by coolcras7


	It's not apples and oranges, it's the way all companies are run today, once a products sales have reached there peak a company has to now try to get rid of their remaining stock so they drop the price the offer a cheap add on with the purchase, we see it with CPU's buy this get a free printer, 2k is just doing the same, this is the future of gaming get use to it. PS : stores don't offer price guarantees 3-4 months later most you will get is 1-2 weeks

Can't even read two sentences of my post before you freak out. Oh well

# 98 coolcras7 @ 02/19/12 11:35 AM

Quote:

Originally Posted by kbmnm247


	Can't even read two sentences of my post before you freak out. Oh well

Actually I did read your post that is what I responded to. Like Da Czar and the real 2kinsider were talking about on Friday this is a standard business move in the "Real World" and the only people who dont get it are people who have yet to enter it, when you buy something you buy it for what it is worth today (unless it is a collectable) not what it will be worth days ,weeks, and months from now, that will only drive you crazy.

# 99 Retropyro @ 02/19/12 11:44 AM

I bought the game on day one and have for the most part enjoyed it. The online was pretty crappy for awhile, but I used that time to enjoy My Player.

I don't think 2K "owes" me anything. I do however believe that 2K has just made it clear to me that in the future I would be better off waiting a few months so I can get the game cheaper, with bonus content, and all the bugs worked out.

I don't blame them for doing this, it is just business but they have taken away any incentive I had to stand in line and buy their game on release day in the future.

# 100 NINJAK2 @ 02/19/12 05:25 PM

Quote:

Originally Posted by coolcras7


	Actually I did read your post that is what I responded to. Like Da Czar and the real 2kinsider were talking about on Friday this is a standard business move in the "Real World" and the only people who dont get it are people who have yet to enter it, when you buy something you buy it for what it is worth today (unless it is a collectable) not what it will be worth days ,weeks, and months from now, that will only drive you crazy.

You are right cras but what you are failing to understand is that most people who are a little irritated with this do in fact live in the real world, they just don't like what 2k did. Them not ok with 2k's move doesn't mean they lack a grasp on reality. Some lack the ability to understand why some might be irritated and want to belittle that irritation with insults of delusion. People can understand the nature of business but not always agree with it right? Still happy I bought 2k12...

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