"Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover.
Jason Argent, vice president of marketing for 2K Sports, confirmed to CNBC.com that the Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will hit stores on Oct. 5."
Not really. The reality of having Jordan on the cover pushes the game levels above any competition. This is speaking purely in terms of marketing. You have two mainstream games, Elite and 2K. One is boasting new game mechanics with no history but what was Live. The other has the popularity of 2K Basketball and then Jordan on the cover.
Think about the first trailer for NBA 2K11 and the hype it will create. Again, this is just from a marketing standpoint, but 2K Basketball is already proven. It's a solid game and consumers know that. I happened to enjoy the last two years of Live, but when you consider the games past struggles to compete with 2K, changing the name to Elite and claiming a new game engine is going to offer very little in comparison to MJ.
Not really. The reality of having Jordan on the cover pushes the game levels above any competition. This is speaking purely in terms of marketing. You have two mainstream games, Elite and 2K. One is boasting new game mechanics with no history but what was Live. The other has the popularity of 2K Basketball and then Jordan on the cover.
Think about the first trailer for NBA 2K11 and the hype it will create. Again, this is just from a marketing standpoint, but 2K Basketball is already proven. It's a solid game and consumers know that. I happened to enjoy the last two years of Live, but when you consider the games past struggles to compete with 2K, changing the name to Elite and claiming a new game engine is going to offer very little in comparison to MJ.
This right here really does not even qualify for breaking news...We heard that before...
Thats nice im a jordan head my self got every pair of retro js to come out but if the game still play like 2k10 it will be in the wrapper as a collectors item
Love the choice, it goes without saying that some sales will be affected because of Jordan. Better question, who do you choose for the cover for NBA2k12?
I can see the commercial now. Jordan is at a press conference announcing he coming out of retirement. A reporter asks him, "Do you think you've still got the skills?" Jordan replies "Yeah, I still got it. And I've been practicing against the best". Then the screen behind him shows clips of the virtual Jordan, playing against Kobe, LeBron, D. Wade, Durant, and Melo. And then Jordan says "I'm a free agent, who want to sign me?"
Then they could announce, preorder 2K11 and get a Jordan Shoe code. Unlocking every pair of Jordans.
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good news i guess.. my mind now turns to how he will be utilized? Will there be some true meat and potatoes to having him and others? street mode? other classic players? I guess its natural to take in this great news and begin to question.