Tony Hawk: RIDE Rolls into Retail Stores

TONY HAWK™: RIDE® ROLLS ONTO NORTH AMERICAN
RETAIL SHELVES

Innovative Board Controller Gets Kids and Families
Off the Couch and Into the Game

Santa Monica, CA – November 17, 2009 – It’s time to get off the couch and into the game with Activision Publishing, Inc.’s (Nasdaq: ATVI) Tony Hawk: RIDE, the ground-breaking new entry in the popular action sports franchise. Featuring a revolutionary skateboard controller, players of varied skill levels can physically control the action by stepping on board to perform movements and gestures that directly translate into amazing tricks in the game; from grinds, grabs and ollies to Tony Hawk’s signature tricks.

“Tony Hawk: RIDE is THE new way to play. It gives a whole new meaning to game night by allowing the entire family to challenge one another to competitions that are as fun to watch as they are to play,” said Rob Kostich, head of marketing, licensed products, Activision Publishing, Inc. “It’s the perfect activity for the entire family this holiday season…and anytime of the year.”

“This is the game I’ve always wanted to make,” said legendary pro skater Tony Hawk. “The skateboard peripheral opens up a whole new level of interactivity and physicality, allowing players to control the action with their whole body. I can’t wait for everyone to jump on the board and ride.”

Tony Hawk: RIDE takes the popular action sports video game franchise in an all-new direction. The wireless skateboard controller was designed in conjunction with the game to offer a dynamic gaming experience built from the ground up. The innovative motion sensing peripheral offers a completely new way to play games. Without complex button combinations or analog sticks, gamers of various skill levels can literally step on the board and play.

Tony Hawk: RIDE is developed by Robomodo for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. Buzz Monkey developed the Wii™ system version. The game is rated E10+ by the ESRB. For more information, fans can visit http://www.THRide.com, http://www.Facebook.com/TonyHawkRIDE and http://www.Twitter.com/THRIDE.