2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[alecast]

So, the announcement is Jay-Z and that is supposed to be the biggest announcement in 2k history?
I`m going back to sleep. Enough crap for today.

[BlakkMajik3000]

Eh, I was definitely expecting something gameplay related, although I did secretly wish the announcement would be that CHoops was coming back with deep MP integration. Ah well.

Soundtrack has some nice tracks, but some of these songs are going to sound horrible edited. "Mercy" is going to be BUTCHERED, mark my words.

[Knickerbocker]

Quote: Originally Posted by spankdatazz22

If I remember correctly, it was a comment a single marketing guy made at the end of an interview when the cover was announced. And people on the forums latched on to it and built it up. It wasn't as if there was some concerted effort by 2K as a company to bill this as "the biggest announcement in 2K history". If they had announced Barkley/Reggie Miller/Iverson would be returning to the game that would've been a disappointment. If they announced the return of College Hoops fully integrated into NBA2K that really isn't what many would say is the biggest announcement ever in 2K history. If they announced the Dream Team it would've been a disappointment. The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

U dont read Ronnies tweets do u? (Think u are better off that way) He was hyping it out of propotion as well, as always. But as said before anyone knowing the 2k hypte machine knew this was gonna be some bull.

[b0z1c]

Are you ****ing kidding me?! This is the most stupidest announcement ever...Gay Z and sports gaming don't go together

[the_future420]

This is a great soundtrack. Can't be disappointed in that. I was not expecting a ground breaking announcement regarding gameplay anyways.

[blues rocker]

meh. like somebody else said: this is a basketball game, not a music album. the music is probably last on the list of importance when it comes to a basketball game. moving on.

[VDusen04]

Quote: Originally Posted by MarvinOida

So Jay-Z is gonna help 2K make 2K13? I find this actually worthy of big, it's our faults for believing it was "Biggest Announcement Ever" from some random 2K exec. but from Ronnie2K its just big. This is Jay-Z a fan and owner of a Basketball team, I hope he help with presentation since I think that will be a thing he can help with a lot, and the scoreboard in that video from E3 looks like crap, so I hope Jay-Z can touch it up. People hyped this one up and are bringing down before realizing, "Jay-Z, a fan of basketball, is the executive producer of THE ENTIRE NBA 2K13 game, not just music, not just the Brooklyn Nets design, THE ENTIRE GAME". I also hope Jay-Z can help with gameplay since he's a fan and he watches basketball, and with Chris Smoove getting to see and voice opinion on 2K13, I think this will be good. This is 2K13 being built by the biggest fans 2K could find and if Shady had the chance to go, this game would be great to 2K11 standard. Note for future announcements: when an EXECUTIVE of a company says the biggest announcement of their company is gonna happen rather than a fan, don't believe that it's gonna be big.

Somehow, I'm kind of doubting Jay-Z touched up the scoreboard. Further, what would be so magical about Jay-Z's appearance that'd allow him to provide golden nuggets of information on gameplay improvements that no other 2K employee or outside hardcore source (ex: MJ, Czar) could think of prior?

From my understanding, Jay-Z likes basketball but he hasn't necessarily been a hardcore hooper for the duration of his life. And no, making millions of dollars in the entertainment business then buying an NBA franchise does not automatically qualify someone as knowing everything about the game. With that said, I'm not saying he's clueless just, to imagine him attempting to leave an imprint on 2K beyond a flashy intro video or in-game scoreboard graphic sort of makes me cringe. I'd be left wondering whether the changes would truly be positive basketball moves, or just Jay-Z's interpretation of what would be positive basketball moves.

[mdoud10]

Quote: Originally Posted by BlakkMajik3000

Eh, I was definitely expecting something gameplay related, although I did secretly wish the announcement would be that CHoops was coming back with deep MP integration. Ah well. Soundtrack has some nice tracks, but some of these songs are going to sound horrible edited. "Mercy" is going to be BUTCHERED, mark my words.

They should really release two versions of the game; one rated M with unedited and swears and stuff and then one rated E with all the songs edited and kid-friendly