2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[NikeBlitz]

Quote:

Carter has not only personally selected the game’s 24-song soundtrack, but he’s also been working with 2K designers on the overall look and feel of the game’s presentation.

i don't know if i should be excited or scared.

[sooperb]

I wish I didn't love basketball at all. I hate going through the bullsh*t with 2k. This is not the biggest news in 2ksports history. A effing soundtrack? APF2K8 and Jordan were bigger announcements than this crap. I understand there is more that is involved with the music but so what! It still isn't big news at all.

I also understand there will be celebs in the crowd this year. That would have been bigger news than this. You guys never fail to disappoint me. I love basketball so I have no choice but to buy this sh*t because WE ALL KNOW NBA LIVE IS GARBAGE AS F***! Live will not make a glorious comeback and they even know it themselves. It's false hope but it is all we have because sadly without the comp we see how 2k handles their product.

I am effing done with checking for 2k news.

[TheBadazz]

This is a BIG FAIL!

[Vni]

Quote: Originally Posted by EaglesFan1825

I was messing around with him. I don't like Jay-Z that much.

My bad man.

Anyway, I just totally lost faith in 2K after this. Right there, I'am done with it. Only gameplay footage and people's opinion on the game will get me to buy it.

[VDusen04]

Quote: Originally Posted by NikeBlitz

i don't know if i should be excited or scared.

I was thinking the same thing. I'm somehow hoping substance prevailed over style. From the surface though (which is all we can go off of at the moment since no further information was released alongside) it sort of feels like something modern day ESPN might do (i.e. taking a big star from the entertainment world and attempting to fuse them into the sports world in a strange fashion in hopes of providing what they think the people want).

[illwill10]

I just saw the trailer as a commercial.

I can see/hope that the Jay-Z involvement has impact on multiple aspects of the game. But, I see this a marketing ploy to attract more gamers to this game.

[TalenT]

I'm actually pretty excited. I don't see what the fuss is all about. It's a very good soundtrack IMO and as has already been said, there's more to it than just that. I mean geez! I like expressing my displeasure with something as much as the next man but we all know that this is just the beginning of things to come....this IS 2K. Can we just hold our judgement for when there is something to actually be "disappointed" about?

[tarek]

Quote: Originally Posted by sooperb

I wish I didn't love basketball at all. I hate going through the bullsh*t with 2k. This is not the biggest news in 2ksports history. A effing soundtrack? APF2K8 and Jordan were bigger announcements than this crap. I understand there is more that is involved with the music but so what! It still isn't big news at all. I also understand there will be celebs in the crowd this year. That would have been bigger news than this. You guys never fail to disappoint me. I love basketball so I have no choice but to buy this sh*t because WE ALL KNOW NBA LIVE IS GARBAGE AS F***! Live will not make a glorious comeback and they even know it themselves. It's false hope but it is all we have because sadly without the comp we see how 2k handles their product. I am effing done with checking for 2k news.

I share alot of the sentiments on here and I feel this announcement is pretty disappointing. It certainly has great marketing potential and will boost the visibility and sales of NBA 2K13. Like others have already said, it's a pretty big deal for the folks at 2K. They NEED to make these kind of moves to stay fresh and cover the fact that incremental improvements and changes to the product are the only things that change from year to year. And they need to provide these kinds of flashy announcements to justify charging full price for what is essentially an updated roster and some minor gameplay tweaks and improvements.

To be honest I've gone from MUST purchase in 2K10, to a possibly purchase in 2K12 and now I'm not sure if I'll even give 2K13 a try.

I really wonder if 2K sports understood that if they announced a return of College Hoops, at this point in time, with no other competition in the basketball space and their status at this height, they would have been able to sell 2 products (NBA and College Hoops) instead of just one (NBA only).

Instead we get Jay-Z and his soundtrack. Oh and some other 'improvements' we don't even know yet. I can't wait. Unless Jay-Z is a master coder and has developed College Hoops 2K13 on his own as his additional input, then it can't be too great.

I'm guessing the further improvement (to the look at feel of the game) will be in the form of cutscenes or some type of commentary addition. I feel him trying to improvement gameplay would be like Homer Simpson designing a family car.