2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[jersez]

Quote: Originally Posted by JerseySuave4

again, there's that little thing called THE OLYMPICS going on right now. Kind of puts a shadow on everything. And Madden you have it completely wrong. Madden already has the hardcore gamer locked in. They know that person who bought the game last year, and the year before, and the year before are going to buy the game again. But if they can put something in the game that's going to make someone walking by stop and say, hey that looks cool i should pick that up, then thats what they want. It's the casual gamer they need to get every year, that's whey they're called CASUAL gamers. Someone who might not buy NBA 2k walking by, picks up the box and reads about Real Time Physics, they don't know what that means or how that impacts the game. But they pick up the box and see Jay Z then hey that's cool, Jay Z is popular, let me check this out.

Smh that's all I have to say to that.

[jfsolo]

Yep, when the VP of Marketing cranks up the hype meter about something, we all had to know in our heart of hearts that it wasn't something geared toward OS.

No matter, we know how 2K rolls, they'll start doling out the info on the stuff that matters to us in about 3 or 4 weeks.

[VDusen04]

Quote: Originally Posted by aholbert32

The entire soundtrack is made up of generic and popular songs. I actually prefer this approach. I dont listen to a game soundtrack to find new songs.

I respect that, but to be real I'm on the complete opposite end of the spectrum. Soundtracks made up of generic and popular songs make me want to pull my hair out. Chances are, if I've already heard all the songs on a soundtrack ad nauseam prior to release, I'm probably not going to be too pumped about being inundated with them for the entirety of a game's lifespan (see Blow, Kurtis).

On the flip side, as I've mentioned on this forum before, I've loved 2K's musical history and ability to provide gamers with a bevy of "beneath the surface" artists. I'm being completely sincere when I say this, one of my favorite things about 2K basketball releases was letting the unfamiliar soundtrack grow on me and then finding new artists to listen to and follow as a result. My ears aren't always held to firmly to the ground of the music scene, so learning about Matisyahu, MF Doom, RJD2, Art vs. Science, Little Brother, Zion I, Ratatat, and Miike Snow has been an awesome byproduct over the years of playing 2K games. There always seemed to be at least a few tracks 2K would include each year that'd lead me back down into the musical rabbit hole. I'll miss that.

[jersez]

Quote: Originally Posted by MarvellousOne

This news is pretty lukewarm to me, the soundtrack announcement is ok I guess I'll more than likely be muting the music after I play the game a few times anyway. Jay-Z being the Executive Producer of 2K....yeah ok I guess. This helps 2K gain more interest with there game, so it's Huge news for them...but I still think the return of M.J. was much bigger news than this personally but it's whatever.

Exactly..... my points exactly.

Quote: Originally Posted by King_B_Mack

Ehhhh I don't think he's saying it's not worth an announcement because it is, clearly. However it's not worth the hype tag they put on the front of it and dragging MJ into it with the Facebook picture and what not. For me personally I say again, I'm disappointed because if Argent didn't say this was the biggest announcement in NBA2K and 2K Sports history, this announcement is met with the respect it deserves. Obviously you'd have that crowd of dudes that bitch at everything that comes out that isn't specifically gameplay related but the overall reception of this is positive without that line.

[JerseySuave4]

Quote: Originally Posted by jersez

What's ridicules is you continuing to reply to post you don't even understand. 1. I never said bringing jay-z in wasn't a smart move, please read. 2. Again there is a difference between announcing something and advertising something. "Nobody is expecting gameplay announcements in August? Could have fooled me since all i keep reading in this thread is complaining that this announcement wasn't about footplanting, RTP or some other gameplay improvement". I don't even have a response for this. It's just ******** response. 3. Again I stated in a previous post, this wasn't the biggest announcement in 2k history. Announcing Michael Jordan was. Especially since we've already knew jay-z is executive producing the game. So yes this isn't hype worth imo. Please don't even reply to me, it's clear that we will not agree and it's a waste of time.

that your way of ensuring you get the last word? You didn't say it wasn't a smart move but you said all he does to help the game is sell it. You say that as if selling the game is some minor thing. So i said if he sells the game it's a smart move. I said it, you didn't.

So you want them to just advertise that Jay Z helped with the soundtrack instead of announcing that Jay Z is helping with the soundtrack and presentation? It's big news that is worthy of an annoucement.

Obviously to them having Jay Z work on the game is a big annoucement. He's not just helping with the soundtrack. He's obviously doing more. Jordan probably didn't contribute anything other than his likeness. So having a big name celeb actually help and contribute to the game is more important to them than Jordan finally letting them use his likeness.

I don't care if you respond to this. Be my guest. But i'm done on this mainly because i'm about to leave work but also because you guys sound so childish whining about this.

[JSensui]

Quote: Originally Posted by JerseySuave4

because you guys sound ridiculous bitching about not getting some sort of gameplay announcement.

Almost as ridiculous as saying this was the biggest announcement in 2k history, and then revealing it to be a soundtrack?

[Rasco11]

Quote: Originally Posted by MarvellousOne

This news is pretty lukewarm to me, the soundtrack announcement is ok I guess I'll more than likely be muting the music after I play the game a few times anyway. Jay-Z being the Executive Producer of 2K....yeah ok I guess. This helps 2K gain more interest with there game, so it's Huge news for them...but I still think the return of M.J. was much bigger news than this personally but it's whatever.

Agree 100% with what you said. I add my own music anyway, so this announcement is far from groundbreaking on the surface! You and others are right...signing MJ was bigger news for 2K. You could probably even argue President Obama being in it as #2.

[NINJAK2]

I was not expecting much and my expectations were met. I've been around too long to get hyped over 2k's announcements. I guess they didn't lie because for 2k, this is BIG news. Having someone with the reach and visibility of Jay Z working alongside you and pimping your product along with THE GOAT (MJ) is really unbelievable from a marketing standpoint. 2k is really deeply engraved in our pop culture to the same levels of Madden imo coming a long way from it's 1st appearance on the Dreamcast.

I don't know what Jay knows about producing hoop games but he aint bad at music. Jury is still out whether it pays off in the product but it will in marketing...