EA/NFL Extend NFL Exclusive License by One Year to 2013

[grunt]

Quote: Originally Posted by LiquorLogic

Why wouldn't the NFL award a non-exclusive license if their were no other options ? If EA decided that they didn't want to pay for it anymore, and no one else did, then the NFL either generates no revenue from video games, awards a cheaper exclusive license, which wouldn't make any sense, or awards multiple licenses ( at a cheaper price) to make up the difference. Also, if you add in APF's game-play with a franchise mode and NFL teams, you probably have a better game then Madden 12 let alone Madden 11.

NFL business model is based on exclusive license agreements.

APF would be a great game but that ship left the port a long time ago.

[inc.mpire]

I will never ever support this move... I'm a fan of both EAsports and 2KSports but I can't respect that anyone could be ok with the fact that we can not choose between multiple Football games when there is nothing to compare to. This **** is just like wrestling which is why these companys will fold one day due to the fact that there's no competition. There can never be any improvements to this Madden game due to the fact that there is no one breathing on there necks. For us real gamers this really blows man.

[ryan36]

Quote: Originally Posted by Jackdog

Certified class?? LOL....OK. I wish them luck.

The only person I see around here who is certifiable is Jackdog.

[LiquorLogic]

Quote: Originally Posted by grunt

NFL business model is based on exclusive license agreements. APF would be a great game but that ship left the port a long time ago.

This wasn't true, regarding video games, until 2ks and Madden's pricing war. The NFL business model is to make the most money possible. Before the deal, they made a percentage of sales, and the pricing war hurt their bottom line. This exclusive deal guarantees the NFL a large sum regardless of Madden's sales.

APF was a long time ago, but game-play wise, it's still better than Madden; that's the point.

Quote: Originally Posted by roadman

This is what we want, is this what the NFL wants, though? The NFL wants a brand that everyone is familiar with. Madden fits that category. You are putting some if's out there, that's all they are right now, if, if, if that does seem like wishful thinking. I don't see the NFL and EA breaking up the license for a long time. Goodell and Madden are also friends, he serves as special counsel to the the NFL.

Why do people keep saying this ? The NFL wants as much money as possible, and the deal with EA guarantees this regardless of Madden's sales. If the NFL could make more money with multiple licenses, they would award multiple licenses.

[Hendrick4life]

This is ridiculous. .Cant believe they are extending this contract. Other than a stupid Business move. It means they certainly cant care about their fanbase.

EA is just going to get complacent and all of asuddent release year after year of BS. OH LIKE THEY ARE DOING ALREADY!

[ryan36]

Quote: Originally Posted by LiquorLogic

Why do people keep saying this ? The NFL wants as much money as possible, and the deal with EA guarantees this regardless of Madden's sales. If the NFL could make more money with multiple licenses, they would award multiple licenses.

Exactly. The NFL has set a price point at whatever the EA license costs. For another company to get involved, it'd break them

[roadman]

Quote: Originally Posted by LiquorLogic

Why do people keep saying this ? The NFL wants as much money as possible, and the deal with EA guarantees this regardless of Madden's sales. If the NFL could make more money with multiple licenses, they would award multiple licenses.

They already tried that in 2005 and it wasn't working.

An ex-EA employee was already quoted in this thread. The NFL was making less money with multiple licenses vs giving a company with exclusivity.

The NFL will opt to take the more money deal vs multiple licenses.

[bkrich83]

Quote: Originally Posted by EddieV

A certified class calls it a monopoly. We'll see who's right on that soon enough. "The class-action lawsuit against Electronic Arts, makers of the popular Madden video game franchise, may continue, ruled US District Court Judge Vaughn Walker when he certified the class-action lawsuit late in December 2010. The lawsuit alleges EA established agreements with the National Football League (NFL), The NFL Players Union, Arena Football League and the National Collegiate Athletic Association (NCAA), that drove competition out of the market and prevented new competitors from entering." http://www.suite101.com/content/madd...#ixzz1E8Nlos3u

It's not a monopoly.

While I am all for competition. Telling people who they can or can't sell their intellectual property to is a dangerous precedent IMO. If I own a company I sure don't want the government telling me how to do business or who to do business with. I am sure you wouldn't either.

That class action lawsuit has like zero traction. I would be shocked if anything comes of it.