Well, I'm the details guy (but not rosters) and I'm a big fan of small schools. But there are two big hurdles here.
First... I'm also responsible for the details of the big schools. So I have 120 schools to take care of (plus another 78 for PS2, bowls, and conferences as well).
Second... quite frankly info about smaller schools is hard to get. I got a TON of photos of Florida because they are everywhere. Getting pictures of Memphis' uniform this year was like pulling teeth! I also have a hard time with the WAC and MAC. And often when I do find reference for them it is very low quality.
It is easy to be a fan of a small school and know everything about them... but unless we have 120 guys doing this it is kinda tough. I sometimes hear from a fan of a small school saying "The coach said publically that they won't wear the black pants anymore but you put them in the game." Well, I can't possibly read every article from every paper on college football. There isn't enough time in the day!
And as much as I hate to say it, I have to prioritize. If I'm told we can do 10 stadium upgrades, I'm going to give Texas the new video board at the expense of Ball State's renovation. It is a shame, but I have to give priority to the schools that more of the users are going to be playing as.