Jacksonville Jaguars New Logo For 2013 Season

[Steve_OS]

Here is another look.

[Feared]

Looks a little "Arena Football-ish" but meh it will probably grow on me once I see them in action on the helmets, and unis. Could have done a lot worse...

Aren't the Dolphins also changing logos this off-season?

[Kevin26385]

Agree with the Arena football sentiment, also looks more "feminine" to me.

First time I saw the shield it reminded me of the Lamborghini logo:

[NinerFan1983]

I like the old one better. I didn't really see very much wrong with it.

[Caveman24]

It looks decent

[DerkontheOS]

I love it. It is a huge improvement over the old one and they needed a change to stir some excitement in the fan base.

[jWILL253]

The old logo roared. The new logo purrs...

[slickdtc]

Seeing them side by side and up close, they both suck. Old one looks like a doofus, but I never noticed until I studied it just now.

The new one looks meaner, at least in the eyes. It looks weird on a white background is the problem.

I get they have to incorporate the teal into it, but a teal nose, eyes, and tongue? Goofy. And that tongue is so noticeable now.

My conclusion, thinking about this way too hard. I couldn't ever be a true uniform/logo snob.