EA and the NBA Debut Collaboration with Renowned Artists to Refurbish Basketball Courts in Major Cities

[Steve_OS]

Electronic Arts’ NBA LIVE franchise has announced a collaboration with the National Basketball Association (NBA) to...

Written By: Steve Noah

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[PerfectD4rk]

When I see this. I think EA is trying to suck up to the NBA to get that exclusive NBA deal. Hope I am wrong.

[illwill10]

Quote: Originally Posted by PerfectD4rk

When I see this. I think EA is trying to suck up to the NBA to get that exclusive NBA deal. Hope I am wrong.

2k brings in too much money for the NBA to even consider an exclusive deal. Plus 2k just signed a 7 year deal with NBA earlier this year.

[StayPlation82]

love this! if i were a kid, i'd try to be here everyday if i could!

[ToughJuice]

Good for all involved, but that court looks hideous*

[TecmoZack]

This is so freaking awesome.

Imagine how many future NBA players will be positively affected by this?

#KeepTheKidsPlaying

Love it!

[Schnoodle321]

I’m all for companies doing things for charity but Live clearly built this up as a Live20 reveal. The sole reason I follow their social media is because of the game not their charitable work. It didn’t need emoji eyes etc a week before this happening.

[BQ32]

I was hoping for some live 20 details but this court is fricking awesome. I grew up spending most of my time on outside hard courts and playing on something like this would have been insane. The game has moved more towards being specialized with indoor leagues, AAU, and summer leagues. Maybe this will bring some love back to the street ball that has heavy influence in the way the game is played today.