More Links

Benz7524 · 12-13-2008, 10:24 PM

I sent a letter to Peter Moore last week and posted it in this thread under the title "open letter to Peter Moore, and also a different letter under the title "Another Open Letter to Peter Moore" which basically addressed my concerns with the direction EA is taking their sports franchises (cheesy and unrealistic), the lack of anything that could represent a television quality broadcast (although accoreding to EA they are "beyond broadcast" which is supposed "better" than a TV broadcast even though they just cut to the jumbotron for injuries and first downs, etc), and also the lack of using the ESPN license for anything other than stupid features noone cares about. Well, much to my surprise (and I would imagine the surprise of many people in this forum who didn't think a CEO would ever read a letter like that) I recieved a email response from Peter Moore himself. Here is what he said:

"Hi,

Thanks so much for taking the time to write your interesting and thoughtful perspective on our brands and it’s positioning. It is difficult for me to provide you with a lot of detail in response to your questions, as much of what we do is tied to league licenses or our broadcaster (ESPN) agreements. I would obviously vehemently disagree with many of your comments on the capabilities of our teams and the methods we have used to build the EA SPORTS brand. Our goal has always been for the EA SPORTS brand to be a standalone complement to our league deals (as it was with 2K Sports when I began to build it while at Sega), so that you built equity into the business that could withstand license losses and additions.

Sorry I can’t get into this with you in open email, but I do truly appreciate your input and feedback, and thank you again for taking the time to contact me with your thoughts…"

Cheers,

Peter

K_GUN · 12-13-2008, 10:28 PM

so.....

he basically disagrees with your assesment?

nothing accomplished

Dep335 · 12-13-2008, 10:29 PM

What a dick!!!

kehlis · 12-13-2008, 10:42 PM

i highly doubt the CEO of a major company ends his letter with "Cheers"

xxjgbxx · 12-13-2008, 10:58 PM

foreign customer service does though

Benz7524 · 12-13-2008, 11:01 PM

No, this is actually from Peter Moore. I assume he ended it with cheers cuz he is British.

countryboy · 12-13-2008, 11:05 PM

well this whole thing was entertaining at least.

countryboy · 12-13-2008, 11:06 PM

did he respond to your other letter as well?

12-13-2008, 10:24 PM	#1
Benz7524 Rookie OVR: 2 Join Date: Dec 2008	Response from Peter Moore, EA Sports President I sent a letter to Peter Moore last week and posted it in this thread under the title "open letter to Peter Moore, and also a different letter under the title "Another Open Letter to Peter Moore" which basically addressed my concerns with the direction EA is taking their sports franchises (cheesy and unrealistic), the lack of anything that could represent a television quality broadcast (although accoreding to EA they are "beyond broadcast" which is supposed "better" than a TV broadcast even though they just cut to the jumbotron for injuries and first downs, etc), and also the lack of using the ESPN license for anything other than stupid features noone cares about. Well, much to my surprise (and I would imagine the surprise of many people in this forum who didn't think a CEO would ever read a letter like that) I recieved a email response from Peter Moore himself. Here is what he said: "Hi, Thanks so much for taking the time to write your interesting and thoughtful perspective on our brands and it’s positioning. It is difficult for me to provide you with a lot of detail in response to your questions, as much of what we do is tied to league licenses or our broadcaster (ESPN) agreements. I would obviously vehemently disagree with many of your comments on the capabilities of our teams and the methods we have used to build the EA SPORTS brand. Our goal has always been for the EA SPORTS brand to be a standalone complement to our league deals (as it was with 2K Sports when I began to build it while at Sega), so that you built equity into the business that could withstand license losses and additions. Sorry I can’t get into this with you in open email, but I do truly appreciate your input and feedback, and thank you again for taking the time to contact me with your thoughts…" Cheers, Peter

12-13-2008, 10:28 PM	#2
K_GUN Ctzn f RSN OVR: 22 Join Date: Jul 2002 Location: Dantooine Posts: 3,891	Re: Response from Peter Moore, EA Sports President so..... he basically disagrees with your assesment? nothing accomplished __________________ Bummed that you're not on my ignore list yet?.....Don't worry, I'm sure you will be very soon.

12-13-2008, 10:29 PM	#3
Dep335 Rookie OVR: 1 Join Date: Oct 2008	Re: Response from Peter Moore, EA Sports President What a dick!!!

12-13-2008, 10:42 PM	#4
kehlis Moderator OVR: 41 Join Date: Jul 2008 Location: Pittsburgh Posts: 27,904	Re: Response from Peter Moore, EA Sports President i highly doubt the CEO of a major company ends his letter with "Cheers"

12-13-2008, 10:58 PM	#5
xxjgbxx Pro OVR: 9 Join Date: Apr 2008 Location: FL	Re: Response from Peter Moore, EA Sports President foreign customer service does though

	2025 Sports Video Game Predictions
	The Operation Sports 2024 Game of the Year Is EA Sports College Football 25
	College Football 26 Must Do More With Transfer Portal

12-13-2008, 11:01 PM	#6
Benz7524 Rookie OVR: 2 Join Date: Dec 2008	Re: Response from Peter Moore, EA Sports President No, this is actually from Peter Moore. I assume he ended it with cheers cuz he is British.

12-13-2008, 11:05 PM	#7
countryboy Then..Now...Forever OVR: 62 Join Date: Sep 2003 Location: Greenville, IN Posts: 52,293 Blog Entries: 1	Re: Response from Peter Moore, EA Sports President well this whole thing was entertaining at least. __________________ I can't shave with my eyes closed, meaning each day I have to look at myself in the mirror and respect who I see. I miss the old days of Operation Sports :( Louisville Cardinals/St.Louis Cardinals

12-13-2008, 11:06 PM	#8
countryboy Then..Now...Forever OVR: 62 Join Date: Sep 2003 Location: Greenville, IN Posts: 52,293 Blog Entries: 1	Re: Response from Peter Moore, EA Sports President did he respond to your other letter as well? __________________ I can't shave with my eyes closed, meaning each day I have to look at myself in the mirror and respect who I see. I miss the old days of Operation Sports :( Louisville Cardinals/St.Louis Cardinals

More Links

Response from Peter Moore, EA Sports President