Madden NFL 16 Presentation Improvement Details Coming This Week

[Step2001]

Quote: Originally Posted by jpdavis82

I have a feeling today is the day for the reveal, we'll see though.

JP, how come EA being spotty with the release of info with Madden 16? While EA's NHL 16 did a info dump all on one day basically.

I don't get it, they have no other company that's making a Football Game, curious as to why they're holding their cards close to their vest?


I liked how they did a info dump for Madden 12, it was in separate blogs over the month of May, but it just gave the feeling they improved the game, which they did.

[jpdavis82]

Quote: Originally Posted by Step2001

JP, how come EA being spotty with the release of info with Madden 16? While EA's NHL 16 did a info dump all on one day basically. I don't get it, they have no other company that's making a Football Game, curious as to why they're holding their cards close to their vest? I liked how they did a info dump for Madden 12, it was in separate blogs over the month of May, but it just gave the feeling they improved the game, which they did.

I felt like the gameplay reveal was pretty extensive, I would expect something similar with presentation.

[aholbert32]

Quote: Originally Posted by Step2001

JP, how come EA being spotty with the release of info with Madden 16? While EA's NHL 16 did a info dump all on one day basically. I don't get it, they have no other company that's making a Football Game, curious as to why they're holding their cards close to their vest? I liked how they did a info dump for Madden 12, it was in separate blogs over the month of May, but it just gave the feeling they improved the game, which they did.

I dont think they are being spotty. Most games do rollouts like this. You want news to steadily flow up until release week. Releasing all the info at once limits the amount of press and attention the game will get before release.

[Datninja619]

Quote: Originally Posted by Step2001

JP, how come EA being spotty with the release of info with Madden 16? While EA's NHL 16 did a info dump all on one day basically. I don't get it, they have no other company that's making a Football Game, curious as to why they're holding their cards close to their vest? I liked how they did a info dump for Madden 12, it was in separate blogs over the month of May, but it just gave the feeling they improved the game, which they did.

I think last year was the first year they came with this approach (or maybe Madden 25). Think about it from a business marketing stand point.

They've been able to release bits and pieces of their game and use social media to drive up the hype. They got us checking twitter/facebook/forums everyday to see what new bit of information is released

It's frustrating because as humans we dislike waiting lol. But for them, they have prolonged their marketing campaign since May with NEW information periodically.

[mjavon]

Quote: Originally Posted by Step2001

JP, how come EA being spotty with the release of info with Madden 16? While EA's NHL 16 did a info dump all on one day basically. I don't get it, they have no other company that's making a Football Game, curious as to why they're holding their cards close to their vest? I liked how they did a info dump for Madden 12, it was in separate blogs over the month of May, but it just gave the feeling they improved the game, which they did.

Helps build anticipation. Just good marketing. To be honest, marketing is EA's best strength.

[georgiafan]

Since its gonna be this week you would think it would be today bc the holiday weekend is quickly coming and you would think they would want people to have time to see it before Friday.

[Potatoes002]

I'm sure everything has already been covered, but I will add that I hope the Playoff atmosphere will be addressed in the presentation blog. I hate how the announcers/overlays are the same as any regular game, Madden just doesn't capture these intense postseason games and make them feel any more special.

[A_Quiet_Pro]

Quote: Originally Posted by georgiafan

Since its gonna be this week you would think it would be today bc the holiday weekend is quickly coming and you would think they would want people to have time to see it before Friday.

Valid point. I imagine it's coming sometime later today, or sometime tomorrow. It won't be Friday.