Not many people seem to be on board with this but your point is true - the subject is resource allocation.
On topic, I would prefer for Madden to allocate more money into the gameplay factors eg; true-to-life physical momentum transfers and less money into media and marketing eg; signature cards in MUT?
Resouce Allocation is about doing
this with
that and doing it in the most economical way that garners a perfect efficiency quotient ( see pareto efficiency ) of production and profit.
In related perspective, all 32 NFL teams have a roster quota and salary cap but not all NFL teams use their resources the same way - the championship is also not gauranteed to the organization who spends the most but the healthiest organization is the one who gets the biggest bang for their buck in terms of cost per victory.
When these teams hit the field they also do not employ the same base defense: 3-4 vs 4-3 and there is diversity among those sets. In the same way, Madden must make changes in regards to how thier personell are empowered to use their talents and create a game that is playing at a gold standard and not some make**** craft that is below the means of what they have the capacity to afford.
In my opinion, Madden is clearly Nickle and Diming us, like this business between us and them is like a game of Madden, when they should really be digging deep and putting 8 in the box so as to stop the franchise from being trambled on by those who continue to attack the title.
I don't think these guys see a 4th QTR in sight and they believe that if it should ever appear: they will be ahead of the opponents by a wide margin - I think that's their delusion: that they regard their product in the class of highest worth, indestructible and flawless: "the opponents have no chance" but sometimes it is the giant who brings his own undoing and not the underdog or pack of minions.
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