EA/CLC Settlement With O'Bannon Team Is $40 Million

[debauchlord]

Quote: Originally Posted by Dogslax41

Player's won't be paid by the institution in a formal capacity, for the very reason that you mentioned. but we are headed directly toward players being able to sign endorsement deals and be paid for their image and likeness. This is the can of worms the NCAA has opened because of their greed. Now the real negotiating is going to come between the players and the school because just because the courts may rule a player can market himself and his image, what he wont be able to do is wear the uniform unless there is an agreement between the player and the school and how valuable is a player's image when not linked to his university logo?

I always found it funny that football players want to market their likeness, when 90% of fans only see players with their helmets on. I am a huge football fan but can only pick a few guys out of a line up if they are not wearing their jerseys. The Manning brothers are distinctive, Tom Brady of course, Ray Lewis. Cut Clay Matthews hair and he disappears. Put Manziel or Clowney in a tshirt and biker shorts and I wouldn't know who the hell they are. But hey, capitalism, am I right?

Only 3% of college athletes make pro squads. I hope all these changes that will occur don't mess things up for the other 97%.

[Sam Marlowe]

Lets be frank, there is never going to be an NFL minor league.and the NBA is not interested in expanding the NBDL. College athletics have a stranglehold and will continue to have one (as they want, for very good fiscal reasons). It would also be incredibly difficult to put together a fair pay all system. So in the end, the best thing to have happen is the NCAA releasing its monopoly on player likenesses and names for profit. The status quo would stay mostly in tact and those players who are really interested in monetizing themselves can without threat of sanctions to their schools.

[da ThRONe]

Quote: Originally Posted by Dogslax41

Player's won't be paid by the institution in a formal capacity, for the very reason that you mentioned. but we are headed directly toward players being able to sign endorsement deals and be paid for their image and likeness. This is the can of worms the NCAA has opened because of their greed. Now the real negotiating is going to come between the players and the school because just because the courts may rule a player can market himself and his image, what he wont be able to do is wear the uniform unless there is an agreement between the player and the school and how valuable is a player's image when not linked to his university logo?

This. There's no reason that the NCAA or any school should prohibit student athletes from gaining money legally.

[Sam Marlowe]

Quote: Originally Posted by debauchlord

Time to put student back into student athlete.

That went out the door as soon as profits entered the scene. That genie is never going back in the bottle. The more money these institutions make off football and basketball the more people will have their attention drawn to it. At the highests levels (where all the money is really made) the college/student relationship hasn't existed for years.

[da ThRONe]

Quote: Originally Posted by Sam Marlowe

Lets be frank, there is never going to be an NFL minor league.and the NBA is not interested in expanding the NBDL. College athletics have a stranglehold and will continue to have one (as they want, for very good fiscal reasons). It would also be incredibly difficult to put together a fair pay all system. So in the end, the best thing to have happen is the NCAA releasing its monopoly on player likenesses and names for profit. The status quo would stay mostly in tact and those players who are really interested in monetizing themselves can without threat of sanctions to their schools.

As it should be. 90% of the time the people who pay for the violations aren't the ones even committing them. There has never been a good reason to criminalize one party giving another party money for anything that doesn't envolve a crime taking place.

[JLoco11]

Quote: Originally Posted by Sam Marlowe

Lets be frank, there is never going to be an NFL minor league.and the NBA is not interested in expanding the NBDL. College athletics have a stranglehold and will continue to have one (as they want, for very good fiscal reasons). It would also be incredibly difficult to put together a fair pay all system. So in the end, the best thing to have happen is the NCAA releasing its monopoly on player likenesses and names for profit. The status quo would stay mostly in tact and those players who are really interested in monetizing themselves can without threat of sanctions to their schools.

Well, David Stern and Adam Silver have both already stated they want to expand the D-League, evidenced by the new team they just added in August, and 3 more teams over the next 2 years.

That leaves the NFL as the only 1 of the big 4 without a minor league system... which is sort of the lame attempt they had with the Euro league. While the NFL certainly isn't remotely close to a minor league, the NBA sure is.

Regardless of the money the NCAA makes, the NFL is their own business. They have a relationship with the NCAA, but their future isn't dictated by the NCAA trying to make money. If the NFL wants to expand into a minor league system, they're not going to ask the NCAA for approval... they ask for cooperation, but certainly not approval.

[debauchlord]

Quote: Originally Posted by da ThRONe

This. There's no reason that the NCAA or any school should prohibit student athletes from gaining money legally.

If the athlete is famous "because of" the university, then who gets the cut and how much? Texas A&M was popular before Manziel. How much is Johnny Football's likeness tied to Texas A&M? How much is Johnny Football's "Johnny Football-ness" tied to Texas A&M's system, situation, and marketing?

Just to be clear, I can't answer these questions, but you know who will answer them? Lawyers. There has to be tons of law firms just waiting for the NCAA implosion.

[Dogslax41]

Quote: Originally Posted by debauchlord

If the athlete is famous "because of" the university, then who gets the cut and how much? Texas A&M was popular before Manziel. How much is Johnny Football's likeness tied to Texas A&M? How much is Johnny Football's "Johnny Football-ness" tied to Texas A&M's system, situation, and marketing? Just to be clear, I can't answer these questions, but you know who will answer them? Lawyers. There has to be tons of law firms just waiting for the NCAA implosion.

Lawyers can't answer those questions either. Nike, Under Armour, etc answer those questions based on marketability and demand. A player will either have to negotiate with the school to get the rights to wear the jersey or see how much they are worth without it.

A likeness or marketability is not tied bewteen the player and the university. A player would not owe royalties to a university any more than an actor would not owe royalties to the producer of thier first film that made them a household name.

This is where the future of a college video game gets murky. If it goes this way, which I think I will, then players, schools and conference are going to have to come to an agreement on one body to represent their best interest to television networks, video game companies and any other that want to market the sport as a whole.