Fill up your stadium regularly and maybe there will be more interest in your program. I didn't even remember you were in the Pac 12 until last season. I can't even remember the last time your program lost fewer than 4 games. I think it was in 2000, so over a decade ago.
And you lost to Washington last season so I'm not sure why you're complaining about a team you lost to being ranked ahead of you. You don't recruit well and your coach can't put together less than 4 losses in a season. Mid 80s is about right.