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NCAA 12 had 15% sales increase over NCAA 11 - NPD

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Old 08-11-2011, 08:50 PM   #1
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NCAA 12 had 15% sales increase over NCAA 11 - NPD

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She continued, "Within new physical retail sales of console and portable games, July 2011 saw just 17 new releases (at the title level) compared to 29 last July. Setting NCAA aside, the average sales per new release this July were up 42 percent in units versus the average sales per new release in July 2010."

She also noted that NCAA Football 12 saw a 15 percent increase in unit sales compared to NCAA Football 11 in July 2010. She said, "The increase in sales could have been fueled by ardent football fans who have to wait a little longer to get their hands on Madden this year."
http://www.gamasutra.com/view/news/3...e_Oct_2006.php
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Old 08-12-2011, 10:56 AM   #2
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Re: NCAA 12 had 15% sales increase over NCAA 11 - NPD

they did a good job creating buzz
facebook
traditions
ny times review etc etc

too bad they came up with such a lousy product
maybe casual gamers won't notice but real gamers do

i doubt they do as well next year
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Old 08-12-2011, 11:00 AM   #3
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Re: NCAA 12 had 15% sales increase over NCAA 11 - NPD

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Originally Posted by tzinc
they did a good job creating buzz
facebook
traditions
ny times review etc etc

too bad they came up with such a lousy product
maybe casual gamers won't notice but real gamers do

i doubt they do as well next year
Why? There are a lot more casual gamers, who, as you pointed out, don't notice as many of the bugs.
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Old 08-12-2011, 11:38 AM   #4
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Re: NCAA 12 had 15% sales increase over NCAA 11 - NPD

Coaching carousel in dynasty and custom conferences might have been strong selling points as well.
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Old 08-12-2011, 11:50 AM   #5
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Re: NCAA 12 had 15% sales increase over NCAA 11 - NPD

That's a direct result of NCAA 11. Because of NCAA 11, gamers felt more confidence in the series and went with NCAA 12. The curious number will be the sales of NCAA 13.
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Old 08-12-2011, 12:08 PM   #6
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Re: NCAA 12 had 15% sales increase over NCAA 11 - NPD

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Originally Posted by Broncos86
That's a direct result of NCAA 11. Because of NCAA 11, gamers felt more confidence in the series and went with NCAA 12. The curious number will be the sales of NCAA 13.
100% exactly what I was going to say. NCAA 11 was a significant upgrade over NCAA 10, therefore people came into NCAA 12 looking for a similar trend.
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Old 08-12-2011, 12:34 PM   #7
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It was well deserved too. Best NCAA ever IMO.


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Old 08-12-2011, 12:45 PM   #8
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Re: NCAA 12 had 15% sales increase over NCAA 11 - NPD

I think it ties into the fact that they pushed Madden back to the 30th. People just figured it would help ease their football fix. Don't get me wrong, I love this game, but I know there are people who bought it because Madden was pushed back and they wanted something to kill time...
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