I think he's talking about speaking into the mic to the players on the game... and they respond back basically talking to you.
Probably will never happen but the best this guy could possibly hope for in the next 10 years anyway is spoken hot routes. That would be awesome and very difficult to program for.
But here's my idea for 2010 NCAA...
Make it play like real football. Just make the players play to their rating. So yeah, that's 100 different code routines for each type of player but it should also fix problems with the game. I personally don't think they have anything programmed for certain skills.. i.e. awareness probably has nothing to do with actual mental ability... they probably programmed it to drop passes and not run correct routes 1/4 of the time if the guy has a 75 rating in it.
I just want to play some college football on a video game

After they get this right, then put in presentation...
The problem to me is they try to cram so much stuff in each year. I think they should focus on 1 thing at a time...
2010 - fixed gameplay with players playing to ratings (prolly wouldn't happen until 2012 if they started now given the abilities would have to be rewritten entirely.)
2011 - College Gameday intergration. And I mean FULL OUT PRESENTATION ONLY... No new features, no gameplay gimmicks.