I'm talking about the design of the league and all its branches and user control of it, not game strategy. I only recall seeing the league logo in the startup screen and then in the playoffs (the Championship game I believe), and absolutely no mention of it at all during the season.
Then on top of that, you get to the big game and it's called... "The Championship"? Wow, that gets me pumped...
Then there are the designs of the stadiums... I'm not even going to argue against just how crazy it was, but rather center on the fact that they actually wasted precious polygons on it, yet left that horrendous grass, lol.
Then let's talk about the team uniforms. I have never in my life seen uniforms that ugly and uncoordinated. Those were flat out abominations against all that is holy. I mean, they had to think that it was a disadvantage to have to use unlicensed teams as it is, but they had to
then make those teams look like that? And worse, you couldn't edit them during the season, only your team could be edited which meant that you had to sit through that visual torture for 16 games plus the playoffs. That wasn't brilliant, lol.
Then there are the editing restrictions. You only got 8 team slots. You could only create so many players (and not enough).
You couldn't edit any of the generics. The generics switched teams like every time you played.
You'd have the same players on both teams many times, including Legends, lol. That's not brillant. And the funny part is, they told us in a chat that this wouldn't happen in the final game, and that when we saw it in the vids it was a problem with an early build they'd fixed a long time ago.
Coaches switch teams like every game, and you can neither edit or control it.
The team names were mostly terrible. The logo choices were terrible too, and the fact that you couldn't create or put in your own was an awful idea. Of course, much of that was done purposely as one 2K Developer said that they didn't want the editing to be toooo deep because they didn't want to upset the NFL. Well, they may not have upset the NFL, but they sure upset quite a few of their fans.
Picking players and constructing your team was fine, but there were many parts of the concept design that just didn't cut it. With a game like this, they couldn't afford to make as many mistakes as they did with the design, but they knowingly walked right into it.
Let's talk about the marketing/promotion issues...
One of the most talked about things concerning APF was how bad the marketing/promotion was. I can remember reading several columns were writers were dumbfounded as to why they released so little information so close to the release of the game, and why they were shutting news outlets out. Fans followed suit there too and there were a number of places on the net (OS included) where you'd find that the hot topic about APF had become how poorly they were pushing the game rather than the game itself.
Then you had a very public situation that took place where they began threatening websites for putting up game pics "too early", mind you the game was about a month and a half away. What did they want? To release pics on launch day? LOL.
Then the timing of their actual campaign was a bit late (which they themselves admitted but gave some kind of convoluted excuse for). And when it hit, for the most part people liked the commercials, but they ran scarcely on TV to the point that some fans were taping them (until 2K started posting them all on their site).
No coincidence that after this total debacle, a number of people in charge of it were fired including the
PR man Anthony Chau who built up a reputation of doing nothing, and if that's the case then man did he live up to it with APF, lol. I won't even go into the well known blowup that took place concerning him and a 2K forum member... that was bananas!
I agree that expectations were a big roadblock, but I think we view that conclusion differently. See, I think 2K was so intent on not making an "NFL-Lite" that they went overboard and created a lite product overall.
I think a lot of people expected the game to give us a feel like we were part of a real (but fictional of course) pro football league, but they totally failed on this. They didn't even try. Instead, we never felt like we were part of a league. It felt like we were just playing random games with GAWD-awful looking teams with Senior citizen players popping Centrum Silver during timeouts, and fake nobodies who happened to have a body-double on the opposing team, all on top of puke grass in low-res stadiums with huge structures that move when you score a TD...
If they had at least kept the presentation on par with their previous games, had better team designs (or just let me edit them all myself), and made a league presence and one that could actually be taken seriously, the game would've been saved for me.