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OS Roundtable: How Can a College Basketball Game Have Success and Stick Around?

Chris Sanner: Let me start this roundtable in a strange sort of way, that is with a brief discussion about why college basketball gaming failed. Put simply, it failed because it didn't capture the audience's attention -- sales were low, attention was lower, and this almost always translated into an average at best game. Even when College Hoops 2K games seemed to break into the realm of being kind of good, they still sold extremely poorly.

I think considering everything, a college hoops game would have to be of just exceptional quality to even start to sell well, but the even bigger problem is that college basketball just isn't that popular from November through February in America. However, this is me framing the basis for the rest of the debate, so how about it OS staffers, can a college basketball game not only survive but thrive and how?

Jayson Young: I don't think a full-price retail game can succeed, because the average sports fan doesn't pay much attention to NCAA basketball until March, when tickets to The Big Dance start getting punched.

Perhaps the best business strategy would be to release a $15 downloadable game right after Selection Sunday, sort of like what EA Sports did with NCAA Basketball 09: March Madness Edition.

If not a downloadable game, maybe a cheaper, $30 retail game would make the best business sense.

As we've seen with College Hoops 2K8, full-priced NCAA basketball games just don't make enough money to be profitable.


Dustin Toms: It really is a shame how bad College Hoops sold as a series. Until NBA 2K11, CHoops 2K8 was the best basketball game ever made.

It really will be tough for a company to start making these games again, but if anyone can it is the team at 2K. With the insane popularity and success of 2K11, 2K could use that momentum and start selling a CHoops game again. They will have to market it like no other, and most definitely sell the point of being able to upload draft classes into the NBA counterpart.

EA, on the other hand, would make as much money as I did when I was buttering popcorn at a movie theater. Without a successful NBA franchise, there is no way EA can pull off a full college game.

To go off of what Jayson was saying about the $15 DLC, it's a great idea but it just isn't enough. It's better than nothing, but people will want to play as their favorite teams, and I don't see the Eastern Washington Eagles making the dance anytime soon. Also, the best part of a college hoops game is the recruiting. Finding McDonald's All-Americans and crazy JuCo transfers is what makes you feel like a real collegiate program.

But like I said, anything is better than nothing. And I'm sick of having nothing. So please 2K and EA, bring it back and build it into something that will sell. The ball is in your court.


Christian McLeod: It's a sad day in sports gaming when we witness one of the most unbelievable tournaments in recent history, only to be left with no video game to attempt to re-create the magic from the past two weeks. So who's to blame for the lack of a college basketball title? Is it the consumers who don't buy the product? No. I place the blame completely on the developers for lack of foresight, marketing and most of all business strategy when it comes to dealing with an NCAA hoops franchise.

For starters, instead of releasing the college title in November, less than a month after the release of the NBA titles, why not wait until January. Not only would this mean that the NCAA game would not be in direct competition with its NBA brethren, but it would also mean that the developer could further tweak the engine and add new animations/fix bugs that may have popped up in the NBA title. Additionally, by January many gamers have already played the NBA game to death (yes, we live in a disposable society), so they are looking to get their next basketball fix.

January is typically a dead zone for gaming releases, making an NCAA basketball title one of the only games on the block during this time frame. Add in the fact that by January college basketball is hitting its peak nationally with college football over and the NFL winding down, and you have a recipe for success when it comes to release dates.

The later release date means additional advertising time for the developer by default. Imagine how well a 2K NCAA hoops title would have sold this January with 2K pushing the success of NBA 2K11 at every opportunity. I can already see the commercials: "from the studio that brought you NBA 2K11 comes the most authentic college basektball experience ever..."

Look, I get it, college basketball games are never going to be a company's cash cow, but for developers to turn their back on the genre completely is just ludicrous to me. There definitely is money to be made with a college hoops franchise, especially if the development team can share the resources with the NBA counterparts (or hire some guys here at OS responsible for the impressive NCAA Basketball 2K11 mods). I, for one, am dying for an actual college basketball title to make its way back to consoles, and I am willing to spend whatever it would take. I know I'm not the only one either.

Chase Becotte: Since this question really means how can 2K Sports' College Hoops 2K series make a comeback, I will be answering it as such.

A release date that does not coincide with the start of the season, or a game that is not full price sort of flies in the face of conventional wisdom, but I like that you guys are thinking outside the box. I would tend to agree that a different release date would be a good first step.

When looking at college football, EA's game does so well partly because it kicks off the football season, so it even hits the spot for people who associate themselves more with the NFL.

Nevertheless, the college football landscape is filled with more fans than college basketball partly because more programs have an insane following when compared to college hoops, and partly because of football's inherent popularity in the country. Still, the college games have never sold as well as their professional counterparts in either football or basketball.

So my solution is a bit more simplistic. 2K simply has to try again without making any drastic changes beyond just a different release date. The NBA 2K franchise is bigger than ever -- it's unheard of for a basketball title to be the fourth best-selling game in February -- which means a simple correlation between Madden and NCAA Football perhaps just needs to be applied here. Madden is a top-selling game, and partly for that reason, NCAA Football receives some of those off-shoot sales. On the basketball side of things, instead of waiting until March, have the game release before NBA 2K is released in October. People will be so hungry for the next basketball title from 2K, it could be a great way to get people back involved with the College Hoops franchise.


Member Comments
# 1 SHAKYR @ 04/11/11 01:06 PM
I think 2K College Basketball had a huge following. I thought the EA monopoly put a bad taste in their mouth at the bargaining table.
 
# 2 HustlinOwl @ 04/11/11 01:17 PM
Look, I get it, College Basketball games are never going to be a companies cash cow, but for developers to turn their back on the genre completely is just ludicrous to me.

Perfect Christian and this reason alone is why I am no longer purchasing EA Sports titles.
 
# 3 supersol13 @ 04/11/11 01:44 PM
My god...someone please make a good game for this year...2K I know your listening out there!!
 
# 4 bigsmallwood @ 04/11/11 02:13 PM
I long for the day College Hoops makes its way back to consoles...until then CH2K8 I play.
 
# 5 MHammer113 @ 04/11/11 02:19 PM
make the game 50 dollars by itself or 35 when bought in a package deal with NBA 2k12...booom!
 
# 6 Shield @ 04/11/11 02:22 PM
I think people looking for consistency aren't likely to pay attention to an NCAA bball game. The reason being a player's decision to go to the NBA after 1 year. The same frustrations there are in real life will be mimicked in NCAA bball. How is someone to be consistent if they lose their best players every year? Not appealing to an avid NBA fan, and i don't think there are as many avid NCAA fans who play video games.
 
# 7 malachijohn666 @ 04/11/11 02:38 PM
I would like to see another college game, but only if there is a draft class link up with the NBA title. Otherwise, I am not sure if I would buy it.
 
# 8 tril @ 04/11/11 02:49 PM
it's all about marketing!!!
include a my player mode in the college game and have the ability to have your created player be eligible for the NBA 2k imported draft class would increase the college bball sales.
In addition, IMO 2k has done a poor job marketing alot of their sports titles.

Plus the continued mention of college 2k8 as being one of the greatest bball games of all time, would also aid in sales. 2k8's popularity has grown over the years, it has a huge cult following. this would alo aid in sales.

another factor of course would be the actual use of player likeness. But there is so much legal issues regarding this topic, that it would never happen. The NCAA wouldnt allow it, and neither the college player unless they could be compensated in some way.
Maybe on a pro rated basis, but again that would be complicated.

A College hoops game would need player recognition.

regardless 2k needs to give it a go, at least one more time.
cause CH2k8 is always in heavy rotation year round in my gaming console.
 
# 9 johnnyg713 @ 04/11/11 02:51 PM
Ive made this comment before and ive been told that EA has the rights to NCAA BB, but the best bet would be for 2k to just have college teams in 2k12. Idk how much disk space it would eat up but if u had both NBA and NCAA all in one game it would be the best of both worlds. 2k may not make as much money if they had 2 separate games but i know it would attract a lot more costumers to the franchise
 
# 10 23 @ 04/11/11 02:54 PM
Id personally love to have another College Hoops game

..but if the main issue is the bottom line its not happening

Love the idea about the date change, and the other thing is the advertisement was never really up to par IMO
 
# 11 booyagadget @ 04/11/11 03:50 PM
Since OKC stole my friggin sonics, now I hate the NBA.. I HAVE to roll WSU Cougs, and I need a College basketball game. I want to recruit, I want tdynasty. I want to turn my cougs into the Tarheels.

They can count on at least 1 sale, from me !
 
# 12 jenglund @ 04/11/11 04:00 PM
I don't necessarily agree that you need player recognition, since college basketball is getting more faceless every year with 1 and dones, but you do need an easy to use, robust player editor, deep synergy with NBA2k so draft classes work well, and the insane tourney atmosphere. I'd suggest looking at the game in 2 year cycles, instead of a new game each year. Create a great game, launch it in December, provide some downloadable content for March Madness, and then just patch it extensively the next year.

The coaching carousel/career legacy, the deep recruiting, along with the gameplay still makes 2k8 my single favorite sports game of all time. NBA2k11's gameplay has finally surpassed it, but I still played 2k8 over the past few months during the tourney.
 
# 13 Hova57 @ 04/11/11 04:16 PM
this is my thing if the college 2k game was one of the best CBB ever. why didn't 2k lump in with 2k11 or something why did they drop it. Honestly if this years CBB season wasn't so wild I doubt we would be having this convo. I don't think we will see a game for CBB for many years . we barely holding on with college football.
 
# 14 stlstudios189 @ 04/11/11 05:06 PM
Just release a new game every other year with a downloadable update inbetween for $15 or whatever. I would buy College Hoops 2k12 and 2k12.5 you would be the only game in the genre if marketing was done properly and tied into their sucess with NBA 2k series you would easily sell 200,000 copies. Watch every Duke, MSU, Texas, North Carolina, and OSU game they are sold out every darn game. There is an audience to be captured.
 
# 15 Gramps91 @ 04/11/11 05:07 PM
I would buy one opening day. I think it would do well.
 
# 16 khaliib @ 04/11/11 06:03 PM
A cheap little cost way for 2k would be to have a DLC editor that allows teams/conferences to be made and injected into NBA 2k.

The DLC Editor allows...
-Teams/Uni's to be made
-Conferences makeup
-Stadium/Court design
-Fictional College Coaches (can be edited) that interface with the NBA side
-Playbook editor (per team)
-Tournament setup
etc....

I'm sure others could add to what DLC could have.

I wouldn't mind having the ability to create a Basketball game with Females.
WNBA, College etc...

As DLC, they make profit and most importantly, it's optional.
Most would purchase just to see what it looks/play like.
 
# 17 Boogiemanjay @ 04/11/11 06:06 PM
Add my player to it and it's instantly becomes a must buy because everyone wants to be a
Number 1 pick will it be you mark this down for the slogan !!!
 
# 18 StevenSeagalsLipitor @ 04/11/11 06:59 PM
I'm not going to pay $60 for teams with fake players, I wanted real names in my college basketball, they should try to work something out with the NCAA if they make a new college basketball game.
 
# 19 whittleboy615 @ 04/11/11 07:00 PM
I don't think the 2-year dev cycle would work very well. It seems like one of the biggest expenses for NCAA games is the cost of the NCAA license. Since they pay for the licensing in advance, it would make more sense to release a game every year to maximize time-sensitive profits. Its also questionable that a stand-alone, $15 downloadble game could make enough money to justify the cost of the license.

I like the idea of the January release date for a College Hoops game. EA tried this with MM 07 and failed miserably. However, they didn't have a record-selling NBA 2K11 (or a decent gameplay engine) to use as a marketing tool. In addition, they probably lost a portion of sales to people who bought CH 2K7 at release and then didn't need a second CBB game in January.

Another thing that most people overlook is the Sam Keller/Ed O'Bannon lawsuit. I really don't think we are going to see a new NCAA game until that is settled. EA removed all 65+ of their classic teams from NCAA Basketball 10 in fear of having to give up its profits. Game companies are actually taking those suits seriously.
 
# 20 whittleboy615 @ 04/11/11 07:05 PM
Quote:
Originally Posted by StevenSeagalsLipitor
I'm not going to pay $60 for teams with fake players, I wanted real names in my college basketball, they should try to work something out with the NCAA if they make a new college basketball game.
Interesting. So the 2K Share/EA Locker features aren't good enough for you?

I kind of figured that most people who visit online gaming forums would be knowledgeable and willing to download roster files with names and appearance edits. I bet there are tons of people with this opinion who are completely oblivious to the fact that sites like OS even exist.
 

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