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The Yearly Release Cycle Needs to Be Changed Up

I love waiting for a new NHL game every year. I read every preview, blog, tweet and Facebook update. I rummage through various forums to try and find information on the upcoming game. Any piece of information will do; every detail discovered feels like another step towards the game's release.

And every year, roughly two weeks after release, I feel disappointed. Minor improvements, major bugs and paying customers being used as beta testers. And I have nothing against EA for doing this because if you have to push out a game every 12 months this is what will happen.

But imagine a band releasing an album that is not done yet. For a few weeks you would have to listen to it without vocals because they were mixed so badly that they got muted behind guitar tracks. Or imagine a badly edited movie that loses track of characters between scenes and might or might not have an ending.

For some reason delivering an unfinished product has become the norm in video games. And although it has become easy to deliver patches and updates to broken games, it does not change the overarching point that games should not be broken from the outset.

Another thing that bothers me about yearly releases is the constant need to start game modes from scratch just as you feel like you have achieved something. Once you have achieved Legend status in the EASHL or built your perfect team in HUT, the next game hits the shelves and you are back to square one again.

And if you are an offline gamer, are you seriously going to have time to reach even a third year in a franchise mode before it is that time of the year again?

In a recent poll here at OS, roughly 50 percent of people said they spent money on downloadable content this year. With DLC packs being available for most games these days, and people buying them as well, having a year off should not mean the end of the world for these game companies.

Even releasing things like Ultimate Team or EASHL on a yearly basis, but only having a biennial release of the full game could work as a compromise. Online modes could be updated with patches as the game's engine is being developed, thus bringing us something new during the gap year. Personally I would not mind paying an annual fee to play in the EASHL -- bypassing a need to buy the game each year -- but that's another story.

With a biennial cycle developers would have more time to release roster updates, and more time to perfect game modes that have not received much love during the yearly cycle. And since big developers are not likely to disappear, they could alternate games so each year would have at least one big sports game on the release schedule. That way they could save some money on development costs as well by cycling coders between games -- the main focus being on the next game to be released.

I believe that both the developers and gamers would benefit from a biennial release schedule. Even if the total revenue from the game itself decreased, lower development costs and added DLC would balance the loss of income. And a good game every two years instead of a buggy beta version each year would surely sell more copies. A happy gamer is the best marketing tool there is out there.


Member Comments
# 1 rockchisler @ 01/10/11 02:10 PM
Good article
 
# 2 bfindeisen @ 01/10/11 02:39 PM
Why not just sell like subscriptions? I'd be happy to pay a monthly subscription fee to the developers of my favorite games (i.e. MLB: The Show, NBA2k, Madden, Gran Turismo, etc..) and they just continue to develop the game/genre. I'd like them to continually be trying to improve and build on what they're doing, rather than completely overhauling the games all the time. Come out with meaningful updates as they're needed or ready to be released...no "deadlines".
 
# 3 Dazraz @ 01/10/11 02:56 PM
Th problem with biannual releases is that even if a company alternated titles year on year, there would be a reduction in income when compared to yearly releases. Therefore the developer would have no alternative but to reduce staff numbers. This would mean that despite having an additional 12 months to develop a game the reduced staff numbers would lead to little if any increase on actual man hours dedicated to any particular title.
 
# 4 CLEAR17 @ 01/10/11 04:10 PM
I think i remember reading an article from a developer that on the next consoles games may just become updates that you download. Can't remember who said it or when it was said, but interesting
 
# 5 Pythons80 @ 01/10/11 04:26 PM
Good article, but my hunch is that a biennial release schedule would cut their profits nearly in half which is why they haven't done it to this point (I'm sure they've considered it, they are a business after all). EA's monopoly on sports games does funny things to the consumer. Like you say, every year EA is basically treating its paying customers as beta testers. However, how many of us are refusing to buy the next title because of it? Maybe a few but most of us are so enthralled with the idea of sports video games and so hopeful that the myriad of problems will be fixed that we buy the games anyways even if it is mostly just a roster update. As consumers of this niche market, what other options do we have? There are no other comparable firms in the marketplace releasing a similar product so we buy it anyways.
Anyways, I guess my point is that EA doesn't care about the consumer and like any firm that wants to survive in the marketplace they put profits above all else, including quality of the product and happiness of the consumer.
 
# 6 bfindeisen @ 01/10/11 04:48 PM
Quote:
Originally Posted by Dazraz
Th problem with biannual releases is that even if a company alternated titles year on year, there would be a reduction in income when compared to yearly releases. Therefore the developer would have no alternative but to reduce staff numbers. This would mean that despite having an additional 12 months to develop a game the reduced staff numbers would lead to little if any increase on actual man hours dedicated to any particular title.
...which is why a monthly subscription would make sense. Price it so that the developer can stay optimally staffed and still produce profit, while coming out with updates and improvements as they become ready...
 
# 7 statum71 @ 01/10/11 05:28 PM
Well written. But I respectfully disagree.

UFC 2010 came out after a 2 year cycle. And the improvement was not that much greater that yearly releases. I look for Fight Night Champion to have plenty of things that could've been better after a 2 year wait as well.

Example: I've seen video of FN Cahmpion...and the presentation is STILL lacking. And its been two years.
 
# 8 milesizdead @ 01/11/11 10:19 AM
Quote:
Originally Posted by Dalsanto0026
I agree. In most cases annual releases don't show enough improvement/upgrades to warrant an annual purchase (with the exception of the leap from NBA 2K10 to 2K11) so for the customer a 2 year development cycle makes sense. However, from a business standpoint profits would be reduced due to the sheer number of people who'll still gladly fork out money each year regardless of the level of improvements made, so I can't see this changing.

If I'm happy with the game eg MLB 10, NBA 2K11, NHL08, then I'm quite content to stick with them for a couple of years. I don't like the idea of forking out $100 AU for minor upgrades each year. If there are no drastic improvements and only gameplay tweaks eg what EA has done with the stale NHL series from 09-11 then I think something like DLC might be a better option.
I must say that if you´re playing NHL08 still, updating to NHL11 is a must!
Seriously, the game has improved heaps since 08.
 
# 9 Bad_Intentions @ 01/11/11 08:15 PM
Only problem is if a game sucks you're stuck with it for 2 years
 
# 10 Quinney123 @ 01/11/11 11:46 PM
nah its ok lol
 
# 11 canucksss @ 01/12/11 06:04 AM
great points. i also have that kind of feeling that EA is treating most of the consumers as beta testers. bi-annual is a good suggestion too. dont like releases that are plagued with bugs, modes that are almost half-useless until the release of a patch. i bought the game on the release date (Sept) and did not start my BGM until the release of Tuner 2.0 and Petr Pucks roster update (sometime Dec) so i have to wait almost 3 months to play the mode???
Plus, you cant continue what you achieved on the next release coz you have start from scratch. I would really wait before buying the 2012 (considering 2K will not release NHL game). If there's no significant change or improvement, then I'll not buy it and wait for 2013 or even 2014.
I have CH2K8 and still loving the game. Sure graphics is old but the fun of playing and recruiting plus the depth of Career is great. People are just making a roster update (courtesy of 2k share) and the game still brand new.
 
# 12 FBeaule04 @ 01/12/11 04:22 PM
It would all make sense if that wasn't about money. In EA mind, Ultimate Hockey, CHL, Memorial Cup, new physics and face-offs was enough to short-cut on BAGM and BAP. t's ok, that's there point of view.

If that wasn't about money, everything should be made to make the game perfect, enhancing the modes you have, correct bugs and make the AI be what it's suppose to be.

And you also have to understand that there's no competition for EA. It's either you play with our game or you go f*** yourself.

I would be totally for a 2 year release, but that wouldn't make some people, who complain as often as they breathe, to yap that this game doesn't have this or that.
 
# 13 thbends @ 01/13/11 11:34 AM
You are simply wrong when you say the developers and gamers would benefit from this. I want to say it's all about the money. To EA a new release is NEW money. a new Ultimate Team Mode is... NEW money. They make money because you have to reset and start over.

Personally I don't mind. I enjoy my yearly releases. It's just $60. It's fun to get excited about upcoming games, cracking open that new game and popping it in the system the first time. It's a simple join but a good one. I don't want to see it done every other year.

As for the patches and such... I knew the moment XBOX Live started making patches available where it was headed. Honestly it's not as bad as it could be though. I have been a long time PC game player and patches have been used there blatantly to get broken games sold to you too early. Yes XBOX games might need patching but rarely do they need to be overhauled. "Front Page Sports Football" anyone? lol
 
# 14 PS9119 @ 01/14/11 03:37 AM
I agree just update the damn games I would love to keep my Dynasty going from year to year! High Heat Baseball allowed you to convert your saved files to work with the next release!
 
# 15 milesizdead @ 01/14/11 05:09 AM
Quote:
Originally Posted by PS9119
I agree just update the damn games I would love to keep my Dynasty going from year to year! High Heat Baseball allowed you to convert your saved files to work with the next release!
Yes, being able to transfer your save files to the next game would be a nice, no, an essential feature.
With most of my time spent playing EASHL, I never manage to finish more than a season of BaGM or BaP offline before the next game comes out.
 
# 16 wrigleyville33 @ 01/14/11 06:25 PM
Great article. I would actually prefer a biyearly release for all sports games as well. Sports games are starting to become stale. I would rather give game developers two cycles to take the time necessary to drastically improve the previous game. I'm still waiting for an nfl 2k5-esque halftime show with cyber news anchors. That will probably never happen again because gaming companies never have enough time between cycles. I'd doubt that they would build on something like that each year.
 
# 17 ChitownFan526 @ 01/15/11 08:44 PM
I think that bi-annual releases could still be problematic in terms of game quality because there is then more time/resources devoted to keep the first product updated versus developing the new game. In practical terms, a bi-annual schedule will not happen because too many consumers buy the product the day it's released. I haven't looked at any sales numbers, but I would bet the most profitable day for a game developer is release day. If more consumers were willing to wait, then maybe something like a bi-annual schedule would work; however, given the impulsiveness of most gamers in terms of buying the games...it won't happen.
 
# 18 russwg1970 @ 01/16/11 04:54 PM
Never going to happen. Profits would be less than half when you consider, at current rate, development cost would double - when considering a two year development cycle, while profits that might only slightly increase from a yearly release would need to cover cost for a two year span. Makes no sense, at least economiclly, to do that.
 
# 19 stcloudgopher @ 01/16/11 05:14 PM
I don't really care what the developers do as I don't purchase the newest version every year. I alternate the NHL and FIFA series (except this year where I skipped FIFA all together) as well as alternate Madden and Tiger (except this year where I will skip Tiger all together).

I do tend to buy NCAA FB every year, though I did skip 07 and 08.

I haven't bought a basketball game since College Hoops 2K6.

Baseball is a bit different as I bought The Show 10 from a friend as a curiosity to see if I enjoyed it. I liked it well enough (and like what I hear from the devs) that 11 is a likely purchase. The 2K series is in my rear view until I hear that it simply cannot be missed.

I'm a sim-style racer, but still play Forza 1. I have no interest in GT5 even though it is my favorite series in the genre. I didn't like what I heard/read about it.

I simply do not have the time or money to purchase games every year. It would be nice to have an every other year cycle, but, again, I already do that. As far as buying the updates and whatnot, I don't envision myself doing that. I rarely purchase anything that is available as DLC. I suppose that would change if it were the only solution, but it would be just as likely that I would end up playing different games, or not playing at all.

Paying for updates and the like is the first step toward making us pay $60 for a game that comes incomplete. The day will come when you will buy a disc that must be used to play the game you downloaded. Your system will identify your unique 360/PS3 address with the unique "address" of the DLC with the unique "address" of the disc. There will be no more used game problems because each disc and all DLC content will work with only your individual system. Of course, the disc will be $60, DLC will be micro based where you pay by piece. Each NFL division would be $5, the Super Bowl stadium will be $5, dreads and ponytails will set you back $5 (though all hair styles will be unlocked that way).

Just wait.
 
# 20 htownballa @ 01/17/11 06:17 PM
I would welcome the doing away of yearly releases for sports titles. As it stands, there is not enough improvement being made to the vast majority of sports titles to warrant a $60 purchase every year. Fans of the series can and do grow fatigued from having to spend $60 a year for a roster update and a few gameplay tweaks and would rather spend their money elsewhere on a different genre of game that won't be outdated in a year. I do not anticipate the coming release of a new sports title. Instead, I dread it because I know the current version I own will be worth nothing.

I would rather spend $60 on a sports game and then $20 a year later to get the update for next season. The series would benefit from having a longer development cycle and the next iteration of the series will truly feel improved and original. Also, stretching out the release cycle to 2 or 3 years will build more hype and anticipation for the next game. Sports games are never nominated on video game websites for game of the year because nothing feels special about them anymore. You have a problem when it is tough to tell the difference between this year's version of a game and last year's.

Companies need to explore different models than the yearly release cycle to keep their titles fresh and interesting. I would feel like a sucker for buying the same sports title for two consecutive years in a row, so I don't.
 

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