OTBA announces Latin Night(s) aka Noche Latina - sixzero's Dynasty

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OTBA announces Latin Night(s) aka Noche Latina

Posted on April 20, 2011 at 05:38 AM.

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Monday 3.22.11

DAN LE BATARD | AROUND THE LEAGUE

OTBA announces Latin Night(s) aka Noche Latina

OLD TIMERS -- As part of the OTBA first fully-integrated Hispanic recognition campaign, the league today announced the schedule of this season's Noche Latina (Latin Night) program, which celebrates the league's Hispanic heritage with special telecasts and distinctive team uniforms.

This year, Noche Latina celebrations kicked off when the Miami Heat battled the Lakers in round 3. Teams are reminded that wearing their Latin Night team uniforms are highly encouraged but not mandatory.

"With Hispanics comprising 5 percent of our league, we have a responsibility to connect with them in meaningful ways," said Mr. Alberto Perez, OTBA Senior Director of Hispanic Marketing. "Noche Latina is an opportunity for us to thank the Hispanic community for their support and showcase how their pride and passion impact our teams and players."

Noche Latina, first launched during the Miami Heat vs. L.A. Lakers game, features uniforms that display the team name as spoken by the Latin population. The Miami Heat, for example, is called "El Heat"; the L.A. Lakers are referred to as "Los Lakers."

Teams may wear their distinctive Latin Night jersey's for round 3 & 4.

Noche Latina events will be supported with television and radio advertising on both English- and Spanish-language media across the country as well as on the league's Spanish-language Web site.

but we don't have any yet...

lol.

Enjoy!

Article by:
Dan Le Batard

Dan Le Batard joined The Herald back in 2010 and is a graduate from the University of Miami. Recognized as one of the top sports columnists today, Dan has covered several of sports' top events and is also a regular correspondent for OTESPN (Old Timers Entertainment and Sports Network).