NCAA 10 Sales Down - rudyjuly2's Blog

rudyjuly2's Blog

NCAA 10 Sales Down

Posted on July 29, 2009 at 11:29 AM.

(20)

I think the sales of this series have to be considered disappointing (if we assume VGChartz numbers are good) on next gen. NCAA 10 has sold 250,000 copies on the 360 and 150,000 copies on the PS3 in its first week. NCAA 09 sold 290,000 and 160,000 in their first weeks respectively. Despite the fact that the userbases are growing, the sales for the first week have declined by 50,000. Overall NCAA numbers have fallen quite hard as the last gen sales have dried up. Just looking at 360 sales of NCAA alone indicates that for the 07, 08 and 09 versions, the numbers have fallen each year: 740,000, 730,000 and 690,000. To me this is significant in that the 360 userbase has grown and the percentage of people buying NCAA is really falling.

But is this just football games are all sports games next gen? Are people tired of video game sports with all the other options out there, have they been annoyed at the quality so far or have sports games gotten to the point where people are buying every couple years because they aren't making a huge improvement? The Show on the PS3 has sold 07 (260,000 but a late release and first edition) , 08 (640,000) and 09 (490,000 and counting). So it's sales haven't skyrocketted either. Is this a trend for all sports games? NBA 2K8 went from 920,000 on the 360 to 1,050,000 for 2K9 on the 360. On the PS3, sales also increased 480,000 to 510,000. But this could be because Live sales dropped from 570,000 to 440,000 on the PS3 and dropped 560,000 to 540,000 on the 360 from 08 to 09. Overall basketball numbers were pretty flat from 08 to 09.

The NHL 2K series saw it's numbers from 2k8 to 2k9 stay very similar. On the 360 it went from 120,000 to 140,000 but stayed the same on the PS3 at 50,000. The EA NHL series improved nicely from 08 to 09 on the PS3 seeing sales rise from 160,000 to 270,000. On the 360 it went from 250,000 to 520,000. Those are huge gains on both systems and on a sidenote, I didn't realize 2K hockey was getting it's butt kicked. But many feel the EA hockey series have improved a lot. Is that what warranted the gains?

Madden sales from 08 to 09 went from 2.41 to 2.32 million on the 360. The PS3 went from 0.93 to 1.61 million. It did seen an increase in total sales although the 360 sales did drop. With a big change this year, I will be curious to see how it fares.

Conclusion: I'm not sure. I think if a series does innovate and improve, we see big sales improvements like EA hockey has seen. The Show didn't change a lot from 08 to 09 and we haven't seen a big sales increase either. The NCAA series has seen steady declines and that series still hasn't gotten all of the features from last gen either. People who may have been disappointed with one game may tend to stay away on the next one. Either way, EA's profits aren't going up with the NCAA series on a year by year basis.

Comments

# 16 rudyjuly2 @ Aug 2

Week 2 sales were up a bit over last year although total sales remain down. Good word of mouth? On the 360, 2nd week sales rose from 84,000 to 95,000 from 09 to 10. PS3 saw a smaller increase of 53,000 to 56,0000.

# 17 NEBULUZZ @ Aug 2

EA NHL 09 had a huge increase because the multi-player online action. I rented FIFA 09 and was blown away when playing online with and against 19 other people at the same time. I'm sure many people made the NHL decision based on this as well.

I hope this is the next step within the EA football series.

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