11:47 AM - August 2, 2016 by RaychelSnr
Gone are the days when NASCAR fans had multiple choices on a console to get their fix in for their favorite sport -- this much we know. Now, because of massive licensing costs and limited return on investment, NASCAR fans have had to take what they could get over the last decade, or continue to play titles that were released years ago. What they need, and to be quite honest, deserve, is a development group and publisher that possesses the same amount of passion for the sport as they do.
A sport that claims to have over 50 million fans should not have its best-selling NASCAR licensed title selling just a mere 1.2 million copies. Based off that number, you can see why previous developers and others looking for a new IP would have some reluctance to pursue and partner with such a volatile and risky license. The question we have to ask ourselves is this: Is it the sport and license, or the effort and attention to detail from developers that has caused such stagnation in the development of NASCAR titles recently?
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