Madden NFL 16 News Post

Madden NFL 16 Video - Madden: The Movie

12:16 PM - August 21, 2015 by Steve_OS

EA has just released their trailer for Madden: The Movie.

Quote:


	Electronic Arts Inc. is calling on a new team of playmakers to thwart a rival and usher in the return of Madden Season. Dave Franco and Christopher Mintz-Plasse must assemble a heroic squad of playmakers including Antonio Brown (Sticky Bun), Rob Gronkowski (Half Top), Julio Jones (Trick Montalban), as well as Coach Rex Ryan (Little Pepper) and introducing Colin Kaepernick in a very special role. It�s a story so epic, it can only be Madden Season. The trailer for Madden: The Movie can be seen here, if you�re ready for this level of awesome. Madden: The Movie celebrates the return of Madden Season with an over-the-top action movie trailer that is sure to get fans fired up for the launch of Madden NFL 16. This year�s game is all about being a playmaker both on and off the field, with new features in the passing game as well as the brand-new Draft Champions mode. Madden Season serves as the unofficial kickoff to the NFL season, and a time when friends become frenemies, rivalries are in full swing and football is back.

It is definitely not what you expect, but it is highly entertaining, so make sure you give it a watch.

They also released this video, going behind the scenes to see how Julio Jones, Rob Gronkowski, Colin Kaepernick, Antonio Brown and Rex Ryan were transformed into the Ultimate Playmakers.

Game: Madden NFL 16Reader Score: 7/10 - Vote Now
Platform: PS3 / PS4 / Xbox 360 / Xbox OneVotes for game: 24 - View All

Madden NFL 16 Videos

Member Comments

# 21 SageInfinite @ 08/21/15 06:42 PM

Quote:

Originally Posted by Millennium


	Your history here has nothing to do with the fact that you took a humorous trailer that was supposed to be fun and made it all about your view of 'EA doesn't care and you don't take it seriously anymore'. Sent from my Nexus 6 using Tapatalk

I mean how is that a problem? It's my opinion on the commercial. I didn't say anything was wrong with what EA did. It's just my opinion that Madden isn't the serious game that some want it to be, and that's fine. I thought the commercial reflected that pretty well. I enjoyed it for what it was, as I do Madden.

# 22 ChaseB @ 08/21/15 06:46 PM

Quote:

Originally Posted by SageInfinite


	Oh you mean the staff all wearing the same capes as you? I coulda swore I was having fun in my post. If I have an agenda so do all of you. All the time I've spent on this site and have contributed, now it's a problem posting my thoughts.....

I'm not defending either side here, I would just quickly say if a person thinks Madden is bad or good, then anything comes with some sort of inherent agenda. How you try to keep the agenda separate from trying to tie it all together is the thing that ends up being the sticking point.

That being said, marketing is weird and I don't claim to understand it. I would say though that yeah, if you think Madden is bad you're going to tie the marketing things to your image of the product because this commercial an advertisement for said product. If you think Madden isn't so bad, you're going to take this as a piece of marketing and nothing more. If you think marketing/advertising is interesting, you're going to think "man, I guess they're going for a young demographic/teen demographic probably because they have metrics saying that's who buys their game the most. I think/or don't think this nailed that demographic."

Point being, it goes down some funky/uncomfortable paths (as is already being shown) if you start trying to tie alllllll those things together rather than just saying "hey this commercial was not funny" or "hey that was pretty good."

# 23 videlsports @ 08/21/15 06:46 PM

The whole thing was pretty funny. The repeated Julio chops was hilarious , and Antonio Sticky Bunz, hardly had a role though. But I love the whole Play me or your girl gets it is Funny. " I'm gonna beat you so Hard" LOOOL

# 24 balljonesjr @ 08/22/15 03:19 AM

Best video game commercial I've seen in a while ... innovative

# 25 JMD @ 08/22/15 08:09 AM

Quote:

Originally Posted by Gjordan


	I am now dumber for having watched that.

You and me both.

# 26 DanBootleg @ 08/22/15 10:55 AM

This commercial must have cost a fortune. I wish they took those resources and invested them in giving our buddy Rex some more developers so we could have the things they wished to get in there this year.

# 27 TheBleedingRed21 @ 08/22/15 01:23 PM

Great commercial, funny as heck, I love Dave Franco lol.

Hopefully some of you understand this was just a fun commercial that appeals to a lot more than yourself, it has kind of become the "norm" for madden to try and do something fun or innovative and lot of the same group to post their negativity in a thread without any proper criticism.

# 28 inkcil @ 08/22/15 03:42 PM

I forget the name of the guy who plays the villain...he was an O-lineman on the 49ers back in the late 90's and early 2000's and he's somehow kept himself in pop culture relevancy by popping up randomly here and there for the last decade.

# 29 T5063 @ 08/22/15 04:08 PM

Quote:

Originally Posted by Gjordan


	I am now dumber for having watched that.

Thats why I just skipped it. My intelligence level is already dangerously low.

Quote:

Originally Posted by DanBootleg


	This commercial must have cost a fortune. I wish they took those resources and invested them in giving our buddy Rex some more developers so we could have the things they wished to get in there this year.

I hear ya, or some bug testers.

# 30 jb12780 @ 08/22/15 04:45 PM

That was really funny. Rex Ryan was funny as well as Julio Jones. Kap eating the paper made me lose it.

Sent from my LG-LS980 using Tapatalk

# 31 TerryP @ 08/22/15 05:50 PM

Awesome commercial! They must have had a blast making it.

# 32 fballturkey @ 08/22/15 06:17 PM

Funny but I liked last years way more. Tried a little too hard.

# 33 Wildcats302 @ 08/22/15 06:44 PM

That's not the worst thing I've spent 4.5 minutes of my life watching on the internet...it was bizarre, but somewhat entertaining...had a few funy bits in it. I was trying to figure out who the villain was, thanks for those that pointed it out.

As far as people saying "they should have used this money for this and that, blah blah" I think I state the obvious when marketing resources are separate from those spent on the game itself.

# 34 DanBootleg @ 08/22/15 07:00 PM

Quote:

Originally Posted by Wildcats302


	That's not the worst thing I've spent 4.5 minutes of my life watching on the internet...it was bizarre, but somewhat entertaining...had a few funy bits in it. I was trying to figure out who the villain was, thanks for those that pointed it out. As far as people saying "they should have used this money for this and that, blah blah" I think I state the obvious when marketing resources are separate from those spent on the game itself.

Well no it's not obvious, I imagine each game the EA Sports division offers runs as it's own project budget with marketing, development, etc. having budget allocated to them from the original project budget.

From a marketing stand point commercials like this usually never offer ROI because it's difficult to track who actually converted after being offered a call to action, and because this thing likely had a high cost to it. There's more efficient and cost effective ways they could have marketed the game, but I digress. (source: I've worked for some pretty big clients in my 3 years experience in integrated marketing).

EDIT: Keep in mind I am not faulting the Devs on this at all.

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