01:00 AM - May 9, 2014 by RaychelSnr
Joe Alread wants you to know about Madden Ultimate Team.
Alread, an Associate Producer for Madden, is behind the creation of new assets for the mode and keeping it up to date with what you are seeing in the real to life National Football League.
“When a player has a good week, you see that in our mode when we release new card packs,” Alread said about Madden Ultimate Team.
The mode, which saw 90% jump in revenue this past year over the prior year, has begun to assert itself as one of the main modes which gamers turn to when they think of Madden. Following on the success of FIFA Ultimate Team, which has become a cash cow for EA, the company has literally saw lightning strike twice now with the success of the mode in Madden NFL.
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