03:01 PM - February 6, 2014 by RaychelSnr
The creation of the WWE Network by the WWE, after years of relying on the pay-per-view (PPV) model, is the sign of a company both savvy and scared. On the one hand, they're embracing the service-based model that so many other companies have discovered (HBO, Netflix, iTunes, Amazon), and they're leveraging their considerable back catalog to provide loads of content and attract new fans. Conversely, it can also be viewed as a move of necessity and self-preservation, as the PPV market has been cannibalized by the WWE itself and hindered by the strength of the UFC.
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