Madden NFL 13 Arrives on EA Sports Season Ticket Tomorrow, August 24th at 6:00 PM EST

EARLY ACCESS TO MADDEN NFL 13 KICKS OFF 2012-2013 EA SPORTS SEASON TICKET BENEFITS

Bigger, Better Season Ticket Offers Early Access and Includes More Than $100 of Consumer Value

Electronic Arts Inc. (NASDAQ: EA) outlined today the 2012 – 2013 benefits to the EA SPORTS™ Season Ticket program. The second year of the program is bigger and better with even more value accessible to EA SPORTS consumers with the addition of more than $100 of paid downloadable content (DLC) across the five participating franchises* – Madden NFL, NHL®, FIFA Soccer, Tiger Woods PGA TOUR® and NCAA® Football. In addition to the $100 of paid downloadable content included, the program will continue to offer three day early access to all participating titles and 20 percent off any additional paid downloadable content purchased for the participating titles.* A one-year EA SPORTS Season Ticket subscription is available now for $24.99.

EA SPORTS Season Ticket is available on Xbox 360 and PlayStation®3 consoles in Europe, Australia, New Zealand, Mexico and North America.* Subscribers in North America will see the first benefit of the program tomorrow (August 24, 2012), as Madden NFL 13 is made available to them three days before the game’s retail release.* Three day early access to Madden NFL 13 for subscribers outside of North America will be available on August 27, 2012.*

“We’re excited to be expanding EA SPORTS Season Ticket to add more value for our fans,” says Dan Garzia, Senior Director, Digital marketing, EA SPORTS. “With more downloadable content and three-day early access, this is a great new offer for anyone who regularly plays even one EA SPORTS game.”

EA SPORTS Season Ticket Benefits Outlined by Title*

Madden NFL 13

• North America and Mexico Early access date – Friday, August 24, 2012 (6:00pm EST)
• Europe, Australia and New Zealand Early access date – Monday, August 27, 2012 (6:00pm CEST)
• Included paid DLC – One Legendary and 24 Pro Madden packs – one per week for 24 consecutive weeks - for use in Madden Ultimate Team
• 20% off additional DLC content purchased for Madden NFL 13

NHL 13

• North America and Mexico Early access date – Friday, September 7, 2012 (6:00pm EST)
• Europe, Australia and New Zealand Early access date – Saturday, September 8, 2012 (6:00pm CEST)
• Included paid DLC – 24 NHL Gold Premium packs for use in Hockey Ultimate Team – one per week for 24 consecutive weeks
• 20% off additional DLC content purchased for NHL 13

FIFA Soccer 13

• North America and Mexico Early access date – Friday, September 21, 2012 (6:00pm EST)
• Europe, Australia and New Zealand Early access date – Saturday, September 22, 2012 (6:00pm CEST)
• Included paid DLC – 24 FIFA Ultimate Team Gold Premium packs —one per week for 24 consecutive weeks—to help build an ultimate team of soccer superstars
• 20% off additional DLC content purchased for FIFA Soccer 13

EA SPORTS Season Ticket benefits for Tiger Woods PGA TOUR and NCAA Football to be confirmed at a future date.

For more information, or to subscribe, please visit www.easports.com/seasonticket.