NBA 2K13 News Post

NBA 2K13 Video - Executive Produced by Jay-Z

12:52 PM - July 30, 2012 by Steve_OS

If you can't view the embedded video, click here.

Looks legit to me... Thoughts?

Game: NBA 2K13Reader Score: 8.5/10 - Vote Now
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NBA 2K13 Videos

Member Comments

# 81 ram4x4marc @ 07/30/12 09:35 PM

Quote:

Originally Posted by NYdreams


	lol its about time 2k get a good soundtrack... i mean their soundtrack has been garbage for as long as i can remember live been killin them ... but if most of the songs on their by jay-z than that would be great...

Dude...best soundtrack was when they had that Redman/Busta Rhymes beat...THE ONLY song in the game. Honestly I'd be ok with that again. Worry about online servers and maybe LOBBIES.

# 82 Shinyhubcaps @ 07/30/12 09:44 PM

Quote:

Originally Posted by itsbeefy11


	seems odd that there would be under armor sponsorship in game when adidas pretty much runs the sport....

Not really. Under Armour just became an official NBA sponsor (meaning they can use NBA players in ads) this past year to join Reebok, Nike, Converse, Jordan Brand, and Adidas. It was the Jordan Brand Player of the Game, etc. Adidas is the only one that gets specific accessories other than shoes.

# 83 Aviator S @ 07/30/12 09:49 PM

Great 2k, you can have Jay-Z and Michael Jordan, but remember it's always the LITTLE THINGS that are the most important in a basketball game..

# 84 LionsFanNJ @ 07/30/12 09:58 PM

This better mean Barclays Center will be rendered perfectly.

# 85 kingsofthevalley @ 07/30/12 10:08 PM

Quote:

Originally Posted by theprocess


	What part of "Executive Producer" refers to the soundtrack for NBA 2k13? What that means is that he gave VISUAL CONCEPTS a certain amount of money so he can give some input into the game. It's obvious that his product (Music) will be in the game as an incentive for providing said money. I hate to speculate but... Maybe it's a new mode involving GMs and owners from how to "market�" a team to running your business from the ground up� Everybody should start to learn how to bend over, because 2k and Visual concepts will need as much space as possible, just so you they can shove an exuberant amount of DLC up your a$$. Here I am. The jaded old man that used to write down stats in a notebook...because the art of digital stat saving did not exist (1989). I'm tired of these year-to-year updates. I'd understand if NBA LIVE and 2K were operating systems but they are hardly a new innovative-doo-hickey that blows the minds of every little seven-year old around the world. So the dunks look like they are 5FPS smoother than the previous year. Do we all have to spend $60 every year for the same crap! (Rhetorical). Sorry to be this guy...I used to remember when playing an 82 game season was all I looked forward to. Maybe I over did it with the basketball video games. Maybe the learning curve is entirely too high for and old geezer like me? I've often wondered if my lack of skill, was the detrimental factor to my success, or lack thereof. Am I crazy to say that trying to play defense and trying to pass the ball is harder than Chinese algebra? Sincerely, Arthritis Thumbs

Ahh, now we're getting somewhere.

# 86 Aviator S @ 07/30/12 10:09 PM

So the folks over at 2K Sports assume everybody who plays the NBA 2K basketball franchise listens to Jay-Z? What about the minority of folks that don't listen to Jay-Z? How will you cater to that group? I really don't mind listening to Jay-Z but from an marketing aspect you are taking the overall consensus popularity here by getting one of the best rappers out there. You will gain some supporters, you will lose some supporters. Hopefully for 2K the margin for addition is better than the subtraction.

# 87 kingsofthevalley @ 07/30/12 10:13 PM

Quote:

Originally Posted by Aviator S


	So the folks over at 2K Sports assume everybody who plays the NBA 2K basketball franchise listens to Jay-Z? What about the minority of folks that don't listen to Jay-Z? How will you cater to that group? I really don't mind listening to Jay-Z but from an marketing aspect you are taking the overall consensus popularity here by getting one of the best rappers out there. You will gain some supporters, you will lose some supporters. Hopefully for 2K the margin for addition is better than the subtraction.

It doesn't matter who listens to Jay Z and who doesn't. I'm still waiting for someone other than "the process" to realize whats going on here lol.

# 88 kennyacid @ 07/30/12 10:15 PM

Hopefully this was made from an early build of the game because blake doesnt have his hair updated, durant look off, and for the love of god fix the jerseys already, im getting sea sick from all the waves their giving off. Movements look smoother but then again that can just be all the video magic applied.

# 89 Gatorfan Frank @ 07/30/12 10:29 PM

Still no armband on Blake.

# 90 kolanji @ 07/30/12 10:30 PM

2k12 is the only game i ever intentionally broke the disc for...was hard for me to not put it in my disc tray to end up feeling frustrated and undermined for the sake of new comers and broken gameplay..just hard for me to live with something i love being so provoking to me.

with that said it makes the anticipation of corrections and restorations even more so important to me that info like this just bounce off meaning nothing

i guess am not over the disappointment of 2k12 that 13 is going on an uphill to me....but until i see not hear of, but see or play 2k13 then all this is just time spent till then

# 91 DJT @ 07/30/12 10:32 PM

I'm guessing this doesn't mean a dang thing other than maybe a Jay-Z song or 2 and his name will be featured on commercials, maybe in the game at a few places...etc.

# 92 Goffs @ 07/30/12 11:06 PM

Quote:

Originally Posted by LionsFanNJ


	This better mean Barclays Center will be rendered perfectly.

You mean like when Kobe was on the cover of 2k10 and they didn't have the right mid line color or the Lakers blackout? lol

Then again 2k probably used some of that Jay-Z money for the virtual arena alone.

# 93 JODYE @ 07/30/12 11:33 PM

This is something EA would do...

2k, don't be them.

# 94 DR Russell @ 07/31/12 01:04 AM

Quote:

Originally Posted by kennyacid


	Hopefully this was made from an early build of the game because blake doesnt have his hair updated, durant look off, and for the love of god fix the jerseys already, im getting sea sick from all the waves their giving off. Movements look smoother but then again that can just be all the video magic applied.

Those jerseys look awful!

# 95 Phreezy P @ 07/31/12 01:25 AM

The song in the trailer better be in,

As well as N****s in Paris

Maybe some Illuminati Easter eggs!?

# 96 mreyes930 @ 07/31/12 02:13 AM

Quote:

Originally Posted by Shumpert21


	i don't see why they would put under armour in the game. their sneakers suck and only 1 well known player is sponsored by them which is Brandon Jennings.

Brandon Jennings, Kemba Walker, Derrick Williams, Greivis Vasquez, to name a few, are all sponsored by Under Armour. Have you ever hooped in a pair of Bloodlines?? It's actually a great shoe. Just thought I'd share that since you seem to be on the negative side of this issue.

# 97 Vni @ 07/31/12 02:20 AM

Quote:

Originally Posted by Steve Nashhole


	dunks look extra smooth and they still need to change durants jumper -_- and face

And body.

1234

# 98 Phreezy P @ 07/31/12 03:17 AM

But it looks like KDs face changed. Why y'all hatin?

# 99 daveberg @ 07/31/12 04:07 AM

Erm, is this supposed to get me hyped?

Fail.

Can we have some real announcements please? Some more gameplay footage? Hell, even some more articles? Last years media campaign was much better than this.

# 100 JerzeyReign @ 07/31/12 05:08 AM

First, I'm kind of glad Jay Z is in the game and hopefully this means he (and his wife) will be courtside at the Nets' games. Maybe they could even add a new little cutscene where they show the celebrity fans celebrating and/or talk a little bit about them. Imagine Spike at the Garden or Nicholson at the Staples Center -- that would be hype and would add more to 2k replicating a television broadcast.

Another plus I noted was Durant's pullup looked silky smooth -- no hiccups between move and jumper. If thats actually finds itself into actual gameplay, guys with quick triggers like Carmelo should feel more authentic. Carmelo can rock 'em to sleep with that 'slow' dribble and then pull with no hiccups -- could be a thing of beauty.

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