

THQ thought that selling MX vs. ATV Alive at a reduced price point of $39.99 on day one would lead to more initial sales and help drive the post-release DLC. This idea unfortunately did not pan out, according to a conference call with THQ CEO Brian Farrell.
In a news report published by Gamasutra, the idea was to try and mimic a successful business model from another sector of the video game world.
|
|||||||||
|
Source - THQ's Farrell: MX Vs. ATV Alive 'Not A Successful Experiment' (Gamasutra)