NASCAR The Game 2011 Exclusive Interview with Ed Martin

The sign above the digital garage of the NASCAR world has read "vacant" now for almost two years. In 2008 EA released the final installment of its NASCAR series, titled NASCAR 09. While it received mixed reviews, many felt like the game was progressing in the right direction. In 2009 rumors surfaced that EA was not going to re-sign with NASCAR, and would therefore no longer be providing a yearly title any longer. That rumor was substantiated in early September 2009 when Peter Moore, the president of EA Sports, confessed that there would be no more installments of the NASCAR series. This was devastating news to console racers because they had no other alternative to turn to that would replicate the sport that they so dearly loved.

In early 2010 more rumors surfaced that a company out of New Castle, England was in talks to secure the NASCAR license. Then, in September, it was confirmed that Eutechnyx had in fact secured that license. The company has actually been developing a new NASCAR title for almost 18 months and will have a full two-year development cycle before the retail version hits store shelves. Eutechnyx is developing the title, NASCAR 2011: The Game, and the company has partnered with Activision to release the title on February 15, 2011.

I had a chance to sit down with Eutechnyx executive vice president, Ed Martin. Mr. Martin was kind enough to answer some questions about the upcoming title.

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