03:00 PM - September 29, 2010 by Steve_OSNASCAR The Game 2011 News Post
03:00 PM - September 29, 2010 by Steve_OS
NASCAR The Game 2011 Videos
Member Comments
Hope they go back to sim racing with plenty of realism. Would be nice to see some good presentation.
# 5
bluengold34_OS @ 09/29/10 06:41 PM
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Jon Robinson: What's the direction of the new NASCAR game that is currently under development for the PS3, 360, and Wii?
Ed Martin: I don't want to get too much into the history of the license because we want to focus on the new game, but the history is important. I started at EA back in 2001. "NASCAR 2001" was really floundering so we moved the development to Florida (EA Tiburon) and the game became the "NASCAR Thunder" series. EA did very well with it, then the last thing I did when I was with EA was actually get the exclusive deal with NASCAR that ran from 2003 to 2009. As time went on, EA, quite frankly, lost interest in NASCAR. They had the exclusive license, so they no longer needed to put all their resources into it. They outsourced everything and the game languished. They put out their "NASCAR Kart" game in 2009, but the last real title they shipped was "NASCAR 09" back in 2008.
Now it has been a couple of years and it gave the NASCAR license time to refresh. When we picked it up, we sat back and thought about what NASCAR fans wanted and thought about what had worked in the past. Things that have worked very well is anytime you really get into the pageantry and the passion of the sport. To a bunch of outsiders, it's just a bunch of guys driving in circles for 500 miles, but there really is just so much more to it when you dive deeper into that pageantry and that passion. You also really need to get into the personalities of the drivers. People want to go out and race as Dale Earnhardt Jr. and drive like Dale Earnhardt Jr. But mostly, you need to get into the passion and deliver something that is more approachable. There are tens of millions of NASCAR fans and plenty of them have video game systems. So how come NASCAR video games haven't penetrated that market as far as an NHL game or a baseball game? We really believe that's because the games haven't been approachable.
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What exactly is the countdown for? I just checked it and it was at 58:14 and the game does not come out until Feburary.
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