GameStop Counts Down to Madden NFL 11 Launch with Madden Mondays

GRAPEVINE, Texas, (July 7, 2010) – Monday morning quarterbacking just got easier. GameStop Corp. (NYSE: GME), the world's largest video game and entertainment software retailer, announced today the launch of GameStop “Madden Mondays” and the Gridiron Game Changers Sweepstakes.

This past Monday marked the start of six weeks of “Madden Mondays” on www.gamestop.com. Each entry will feature exclusive videos and content from the highly anticipated Madden NFL 11, including weekly videos and content from the development team responsible for the award-winning franchise. GameStop “Madden Mondays” will feature enough advice to help any Madden NFL fanatic play smarter and stronger when the game launches on Aug. 10.

In addition to “Madden Mondays,” Madden NFL fans can participate in the text-to-win sweepstakes: Gridiron Game Changers. Today through Aug. 16, fans can text a weekly keyword from the “Madden Mondays” website to 65579 to be entered to win a VIP trip for two to the marquee EA SPORTS Madden NFL 11 launch event or the GameStop Madden NFL 11 tournament finals event. One entry per person per week.

For complete rules and additional details, visit a local GameStop retail location or www.gamestop.com/maddennfl11. No purchase necessary to participate. Purchase does not improve chances of winning. Void where prohibited.

Pre-order Madden NFL 11 and receive an exclusive, one-time use code to download the GameStop Boost Pack: 20,000 Madden NFL Coins. The in-game Madden NFL bonus loot can be spent on online scouting, player boosts or even building your Madden Ultimate Team. Available online and in-stores while supplies last.
Madden NFL 11 is available at GameStop stores nationwide Aug. 10, 2010, on the Xbox 360, PlayStation 3, PlayStation 2, PSP and Nintendo Wii platforms. For more information, visit www.gamestop.com/maddennfl11.