"The search for the best virtual soccer player in North America is heating up as FIFA, the world’s governing body of soccer, Electronic Arts Inc (NASDAQ: ERTS) and Sony Computer Entertainment announced two live qualifying eventsof theFIFA Interactive World Cup 2009 (FIWC) in North America as well as an online competition, leading to the National Final in New York City where one individual will win the North American championship and the chance to be crowned the FIFA Interactive World Cup 2009 Champion."